BRUNO COSTA

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SUCCOMBEZ À VOTRE CURIOSITÉ – EXTRÊME

International campaign created for UK, French, Swiss, Russian and Spanish market.

CREDITS

Agency — J Walter Thompson Madrid Year — 2018 Creative Chief Officer (CCO) — José Gamo Creative Directors — Bruno Costa, Jorge Campaña Art Director — Bruno Costa Copywriters — Jorge Campaña, José Gamo Producing Company — The Gang Director — Sebastian Grousset

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VERANO – BBVA

TV Spots and Socia Media integrated Campaign

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AWARDS

Premios Eficacia(Effies) 2017 —  Comunicación Comercial; Bronce —  Medios; Plata

CREDITS

Agency — DDB Madrid Year — 2016 Creative Chief Officer (CCO) — José María Roca de Viñals Executive Creative Director — Jaime Chavarri Creative Directors — Bruno Costa, Susana Albuquerque Art Directors — Bruno Costa, Virginia Adame Copywriters — Susana Albuquerque, Sara Tobar, Juan Lama Producing Company — Lee Films Director — Sega

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ESPECTACOOLAPP  –  CLUB VIPS

IDEA

To the launch of the new mobile application from CLUB VIPS, we’ve created a promo that was simple and spectacular: only ONE person was the happy winner of an awesome prize at the moment of the download. We offered power, fame, unlimited good vibes and, of course, 1 year of free dinner. 

— Social Media Film Promo

— Hotsite Campaign

— Case Study

CREDITS

Agency — MRM//McCann (Madrid) Year — 2015 Executive Creative Director — Bruno Costa Creative Director — Rubén Martínez Copywriters — Diego Caminero, Federico Maciñeira Art Directors — Victor Leão, Rubén Martínez, Bruno Costa Production House — Limon Studios Director — Ernest Desumbila

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OPEN FILM PROJECT – ABSOLUT

AWARDS

— FIAP Festival, Bronze, Online Movies y Producciones Independientes — El Sol, Shortlist, Digital — Wave Festival, Shortlist, Digitaly Lead Integraded Campaign — ABP Festival, Gold, Digital — ABP Festival, Gold, Content

— The Project

— The Case Study (EN)

— Estudo do Caso (BR)

CREDITS

Agency — F.biz (WPP Company) Year — 2013 Creative Director — Bruno Costa Art Directors — Bruno Costa, Carlos Pimenta, Murillo de Paula, Leandro Bordoni, Albert Botelho (Biru) Copywriters — Clauber Volinsky, Leo d'Andrea, Rodrigo Casanovas Producing Company — Estilingue Soundtrack — Database

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SELEÇÃO ESPECIAL – BRAHMA

IDEA

Unite the biggest brazilians passion with beer. Brahma created a new limited-edition beer brewed for the 2014 FIFA World Cup in Brazil.Brahma Seleção Especial’s big selling point is that it is brewed with “barley planted, grown and harvested on Granja Comary, home to the brazilian national soccer team,” which should score major points with brazilian soccer fans. Literally bringing together beer and soccer by planting on the brazilian soccer teams’ decades-long training grounds, the “same soil where [the] five-time world champion team was conceived” brings the World Cup-Sponsoring brand even greater appeal to Brazil’s soccer-loving faithful.

AWARDS

— CLIO Sports, Bronze, PR (Product Launch) — One Show, Bronze, Interactive/Websites — El Ojo, Plata, Sports (campañas) — El Ojo, Plata, Interactivo — El Ojo, Finalistas, Promo (lanzamiento de producto) — Cannes Lions; Shortlist, P.R. (sponsorship) — Cannes Lions; Shortlist, P.R (launch or re-launch) — CCSP (Brazil), In Book, Promo — CCSP (Brazil), In Book, Digital — Awwwards Festival, Site of the Day — Lusos Awards, Grand Prix, Digital — Lusos Awards, Bronze, Film — Lusos Awards, Silver, Direct — Lusos Awards, Bronze, Design — Cristal Festival, Safira, Promo & Activation — CSS Design Awards, Site of the Day (June 17th)

— The Project (EN)

— O Projeto (BR)

— Hotsite Campaign

— The Product 

CREDITS

Agency — Africa Year — 2012 - 2014 Chief Creative Officer (CCO) — Sergio Gordilho

THE PROJECT

Creative Directors — Sergio Gordilho / Rafael Pitanguy / Humberto Fernandez / Carlos Fonseca / Eduardo Martins Associate Creative Director — Bruno Costa Creatives — Sergio Gordilho / Bruno Costa / Bruno Couto / Rafael Ziggy / Estefanio Holtz / Lucas Reis / Sleyman Khodor / Evandro Soares

LAUCHING FILM

Creative Directors — Sergio Gordilho / Rafael Pitanguy / Humberto Fernandez Creatives — Sergio Gordilho / Estefanio Holtz / Rafael Pitanguy

DIGITAL

Head of Digital — Eco Moliterno Creatives — Caio Fernando / Caio Gandolfi / Raul Palhares

DESIGN

Creative Directors — Sergio Gordilho / Humberto Fernandez Creative — Lucas Reis

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AMIGOS DE LAS TERRAZAS – IKEA

AWARDS

— El Sol Festival, Plata, Categoria: Campañas Integradas — El Sol Festival, Plata, Categoria: Medios - Mejor uso Multimedia — El Sol Festival, Shortlist, Categoria: Digital - Rede Sociales — Inspirational Festival (IAB España), Shortlist, Campañas Transmedia — CdeC (Clube de Creativos de España), Bronce, Categoria: Grandes Superficies

— Fase Teaser

#AmigosDeLasTerrazas

— The Case Study (EN)

CREDITS

Agency — McCann & MRM//McCann Year — 2015 Chief Creative Officer (CCO) — Mónica Moro Executive Creative Directors — Raquel Martínez, Bruno Costa Creatives — Mónica Moro, Raquel Martínez, Bruno Costa, Lorena Álvare, Mercedes Lucena, Enrique Moreno, Rubén Martínez, Pablo Camarero, Aroa Guillén, Miriam Martín Production House — Harry Soundtrack — OEO

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BUD DRUM MACHINE  –  BUDWEISER

IDEA

Budweiser is sponsor of great times in Brazil. To promote the concerts of the legendary band KISS in Brazil and distribute tickets, Budweiser created a real rock driven-machine: Bud Drum Machine. A flamethrower was connected to a drum powered from energy generated by Iggor Cavalera playing the hits of KISS.The audience on Facebook had to guess how long the flamethrower burn a net full of Buds over a tub of ice.

A Budweiser é patrocinadora de grandes eventos musicais e esportivos no Brasil. Para promover a vinda da lendária banda KISS para o país e distribuir ingressos, a Budweiser criou uma verdadeira máquina movida a rock: a Bud Drum Machine. Um lança-chamas conectado a uma bateria era acionado a partir da energia gerada pelo Iggor Cavalera tocando os hits do KISS. O público no Facebook tinha que adivinhar em quanto tempo o lança-chamas queimaria uma rede cheia de Buds em cima de uma banheira de gelo.

– MixHell / Rock n´Roll All Night

– MixHell / Detroit Rock City

– MixHell / I Love it Loud

– Hotsite Promo

– Making of

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GAVIÃO LOUCO  –  BRAHMA

IDEA

We ask for Corinthians’ fans (the biggest soccer team in Brazil) send encouraging messages for the players in FIFA Club World Cup 2012 contest in Japan. A real hawk was delivered the messages for the team, before the match.

— The Case

— The Challenge

— The Result

CREDITS

Agency — Africa Year — 2012 Chief Creative Office (CCO)—Sergio Gordilho Creative Director — Rodrigo Saavedra, Vico Benevides Associate Creative Director — Bruno Costa Creatives — Bruno Costa, Rodrigo Saavedra, Estefanio Holtz, Lucas Reis Producing House — Santa Films Soundtrack — Antfood

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JARDIM VERTICAL  –  ABSOLUT

AWARDS

— CCSP (Clube de Criação de São Paulo), Silver, Outdoor — ABP Festival, Bronze, Integrated

— The Case 

— The Urban Hackers (Short Documentary)

CREDITS

Agency — F.biz (WWP Company) Year — 2013 Creative Director — Bruno Costa Copywriters — Laura Azevedo, Sérgio Nakano, Marcelo Santos Art Directors — Bruno Costa, Victor Leão, Wenis Bonilha, Luci Hidaka Producing House — Estilingue Soundtrack — Database

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ENTRE AMIGOS – CHIVAS

IDEA

A video that is based on a true story of a Chivas fan that conveys the true value of a friendship and presents a contemporary point of view of chivalry.

CHALLENGE

The brand’s essence – Live with Chivalry – had to become clearer in the digital environment, especially to the target audience, which was no longer identifying with Chivas. It was saying, “Chivas is just not me,” even though it recognized the whiskey’s high quality.

AWARDS

— El Ojo, Plata, Producción Audiovisual — Short Film; based on true (consumer) events

CREDITS

Agency — F.biz (WWP Company) Year — 2013 Chief Creative Officer (CCO) — Guilherme Jahara Creative Director — Bruno Costa, Antônio Nogueira Copywriters — Clauber Volinsky, Rodrigo Casanovas, Roberto Stahelin Art Directors — Bruno Costa, Carlos Pimenta Producing House — Landia Director — Rodrigo Saavedra Soundtrack — Marroquino

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FASHION VICTIMS – IMP

IDEA

An Ipea survey reveals that 65% of Brazilians agree that the way women dress justifies rape. The number generated outrage on social networks, including statements of the President of the Republic. After the controversy, the index has been fixed to 26%. Still a great absurdity: 50 million people thinking this is unacceptable. An alarming fact that, for the Maria da Penha Institute, demanded an answer.We take the attraction people have on promotions to conduct a guerrilla action in the main street of the country fashion, using as media where just women choose their clothes: the shop windows. We create stickers that seemed discounts, but that, seen up close, were invited to express outrage against such violence.

— The Case (EN)

— The Case (BR)

CREDITS

Agency — F.biz (WWP Company) Year — 2014 Chief Creative Officer (CCO) — Guilherme Jahara Creative Director — Bruno Costa, Antônio Nogueira Copywriters — Laura Azevedo, Sérgio Nakano Art Directors — Bruno Couto, Victor Leão, Murillo de Paula Edition/Motion — Wesley Silva, Alexandre Márcio Arantes Soundtrack — Black Maria

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GREAT TIMES – BUDWEISER

GOALS

— Launch Budweiser as a premium beer in Brazil; — Beat a competitor with almost 60% of share in premium beers; — Use the tagline in english in a country where 90% of the population don't speak english

STRATEGY

Two months before launch, we invited will.i.am to create a song with the brand's tagline.The song "Great Times" started playing on the radios and in only a few weeks it went up to number 2 on the billboard charts.And when it was already the summer hit in Brazil, we published a videoclip on youtube with Will.I.Am singing it in front of the Budweiser's logo.

RESULTS

It had more than 2 million views in the first two weeks. And when it was officially launched, Bud overtook it's the main competitor in less than a month.

— Video-Clip

— Live

CREDITS

Agency — Africa Year — 2011 Creative Chief Officer (CCO) — Sergio Gordilho Creative Directors — Marcelo Kertész, Paulo Junger Creatives — Marcelo Kertész, Paulo Junger, Bruno Costa, Fábio Ozório, Thony Fernandes & Maria Rita Angeiras Soundtrack — Will.I.Am

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VENÇA DO JEITO CERTO – CHIVAS

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JUMBO CHALLENGE – CAMPOFRIO

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IMPOSSIBLE KISS – CLOSE UP

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BEIJA REMIX – COCA-COLA

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KAISER MYTHS

DESAFIO

Criar uma campanha focada em facebook para gerar awareness entre os consumidores de cerveja, mas que por pre-conceito rejeitam a marca Kaiser.

IDEIA

Rastreamos em redes sociais as 3 maiores reclamações em torno da Kaiser: “a cerveja da dor de cabeça”, “é uma cerveja de baixa qualidade”, “a cerveja da dor de barriga”.Criamos uma série de vídeos* que de maneira bem humorada satiriza os pre-conceitos que existem em torno da Kaiser por parte dos apreciadores de cerveja.*proposta de campanha.

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CREDITS

AGENCY — F.biz (WPP Company)

YEAR — 2013

CREATIVE DIRECTOR — Bruno Costa

COPYWRITERS — Léo d'Andrea, Roberto Stahelin

ART DIRECTORS — Daniel Colferai Mendes, Leandro Dessoy