Steve Aoki, A Legend and Inspiration
Steve Aoki is one of the biggest heroes in my life. He is the epitome of what hard work is to me. As a kid growing up in California as an Asian American he had a rough time. He was racially abused and bullied, but he never let it get to him. He didn't have much as a kid so he had to make do with what he had. He tried to play sports as a kid but was never very successful. Although he did take to skateboarding and excel. If you were to just look at him, the way he dresses and styles himself it is the immediate image of a skateboard/ surf guy. Which in part plays into the type of guy his father seemed to be. Rocky Aoki was an adrenaline junkie and thrill seeker. He raced speed boats and at one point took a balloon across the Pacific Ocean from Japan to San Francisco. He also spread his time with deep sea treasure hunting and racing in the Cannonball Run. Rocky was never very close with his kids, but when he was around he did the best he could. They say a son tends to subconsciously model himself after the father figures in their life. So with his father being a large business tycoon with the Benihana restaurant chain. It wasn't much of a stretch to imagine Steve running some sort of enterprise as well.
After high school Steve moved into a small apartment in Santa Barbara with three of his friends. They began throwing parties, where him and his hardcore band would perform. Steve was the lead vocalist in the group. The parties, which began to be called the “Pickle Patch”, became a regular occurrence in the apartment, so frequently that they started to put up flyers and bring in other bands to perform. There was potential in these bands, even though he had no experience he decided he was going to start a record label. Thus, Dim Mak was born. It eventually brought him to LA to try and grow the label. Joel and Benji Madden of Good Charlotte lent him money in order to get an office space. Once they had gathered the resources and been circulating for a year they released Block Party. Which caused them to explode in the industry. People began to take note of Steve Aoki and his label Dim Mak.
He then started DJ'ing for Dim Mak Tuesdays. Which were the start of DJs becoming a staple in the LA night scene began. He had the flashy lights and electro music. Steve would party well into the morning, drinking and pouring out shots for all of the other party goers. There were tons of up and coming stars like Lady Gaga that had their first shows there. Steve and DJ AM became super close friends. Steve looked up to him and began to watch and learn all that he had to offer. The biggest lesson of all that Steve would take away from Adam (DJ AM) was when he passed away. This prompted Steve to change his life, quit drinking and look out for his well being. His dad passed away around the same time which all added up into one giant shock. The strength Steve had shown by taking this tragedy and using it as fuel for himself. The drive, the tenacity, the courage he showed to continue on with his shows and really embrace the legacy.
The mishap of him not being able to finish his album on time and pushing his MSG show date, really turned into something of a miracle in disguise. He ended up releasing his album and putting on a free show in LA in the middle of downtown. “LAoki” was his was of giving back to the people of LA who helped him grow and reach the worldwide level he had achieved. He is one of the few people in the world that can take a storm and show you the sunshine on the other side.
One of the biggest aspect of Steve that draws me to him as a person is his ability to brush off the haters. He has acknowledged that if he does see the comments on social media it does bother him. Though he knows if he has a passion for it then the rest is just noise, “As long as I believe in the music that's coming out of my studio that's all that matters”. Which to me is the best mindset to have as any sort of creator. To be happy with your own work, forget the haters, and show love to the supporters. There is nothing more important than keeping the people around you who truly care and want to see you succeed. By blocking out the people who are not productive in helping you move forward anything is possible. I look up to him not based on the industry or the amount of fans he has, but at the incredible work ethic and strength he has. It is something that only one in a million people have. It is something that everyone should strive for. Nothing is handed to you, sometimes you have to work an 18 hour day and sleep in the back of a car on the way to the next meeting.
Thank you Steve, for everything.
Information gathered from;
Steve Aoki: I'll Sleep When I'm Dead. The Netflix documentary.
http://fortune.com/2015/03/12/12-incredible-things-about-benihana-founder/