Coco Tomātl

Victory is Inevitable!

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What is the best product to sell online?

What is the best product to sell online?

Let’s envision a perfect product. Not simply a bestseller, but a perfect product. It is, of course, a product that everybody wears. You do not need to educate your clients about this product. They know it already. They wear it already. On the top of that, it is a product that everybody wants. Everyone, who sees you wearing this product, asks: “Where did you get it? “It is my own brand!” –…

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The Free Fall of the Fashion Designer

The Free Fall of the Fashion Designer

In retrospective, launching your own fashion label is in a way like jumping off a skyscraper. A short jump, requiring a lot of skill and… a parachute. (Dah!) Based on my experience 99% of fashion designers jump without the parachute, and even though it feels like flying, well, you know how it ends. 95% don’t survive the 1st year. 2% suffer painful crash in the year number 4. 2% turn to…

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Chapter 371: Addicted to sugar...

Chapter 371: Addicted to sugar…

There are five stages of grief – denial, anger, bargaining, depression and acceptance.I am in the stage two. VERY ANGRY. So angry, that I decided to skip bargaining.I won’t bargain. You tried to kill me? I will make you evaporate. I will go on for as long as it takes to get you out of my system. It is difficult. I wake up with a bouncing headache, that follows me along for the whole day. I can’t…

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5 Types of Fashion Entrepreneurs, expressed as cats and zombies. What type are you?

5 Types of Fashion Entrepreneurs, expressed as cats and zombies. What type are you?

It’s time for me to properly introduce myself.My name is Julia Antufjew. I am a fashion inventor and manufacturer.For the past 15 years, I have been running high quality fashion manufacturing for more than 200 new designer labels, watching them succeed and fail.Most new brands fail within the first year. Others follow by the year number four.Those who survive, almost seem lucky. However, it has…

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The secret shortcut to define mission and purpose for your business

The secret shortcut to define mission and purpose for your business

What transformational experience do you want to give to your clients?If you have difficulties answering this question – you are at the right place, and in a second, I will give a shortcut that will make it perfectly clear.Before we go any further – I need your help. If you like my writing, please show your support 🙂 👇🙏 What transformational experience do you want to give to your clients?If you…

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7 questions to define your ideal client

7 questions to define your ideal client

My target group are people from 12 to 79 years old. Who wear clothing and eat food.What’s wrong with this target group definition?Nothing? 🙂In this article, you learn 2 key points of targeting and answer 7 questions about your target group, that make your work to a walk in a park!NEED HELP WITH YOUR FASHION BUSINESS? Subscribe to my YouTube Channel, and get 14 days FREE access to the Fashion…

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Nothing changes in your business, until you understand that…

Nothing changes in your business, until you understand that…

Let me ask you this one question: What business are you in? Fashion? Depends. If you want to build a strong brand – you are in the business of TRANSFORMATION. It is never about you. It is never about your product. It is always about your client and her transformational experience. In other words, it is about the RESULT that your brand creates for your client. ATTENTION: If your family…

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How to discover your talent?

How to discover your talent?

It is a wonderful day, therefore let’s define your True Genius! Let me remind you why you are here. You want to gain FOCUS. If you are lacking results – you are not focused. The reasons being:1) Operating outside your True Genius2) Wrong mission and purpose.3) Too large product portfolio.4) Lack of fitness and self-care.This exercise is all about identifying your True Genius. If you need…

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[cocotomatl]

Why Clothing Companies Fail?

Why Clothing Companies Fail?

I am running my fashion label for quite some time, and it feels like I am not moving anywhere. I am slaving away day in day out. Clients don’t buy, want everything cheaper and keep asking what new styles do I have, instead of buying the old ones. Stores cancel their orders as they please and don’t sign any long-term contracts with me. It feels like a never-ending march to nowhere! Whenever…

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[cocotomatl]

Chapter 370: I am yet to meet people who are looking forward to going to the toilet.

I’ve had enough of your complaints about daily exercise.You skip days, and keep nagging about lack of motivation.Getting clarity requires fitness.Getting fit requires discipline.It also requires evaluation of your actions and strategical adjustments of the course.Same as successful business.But there is more to it.You have to either enjoy the process, or to ignore the process.Have you ever…

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Chapter 369: 'There's so many different worlds, so many different suns...'

Chapter 369: ‘There’s so many different worlds, so many different suns…’

– This is my favorite song. – my sister smiles, holding her phone up-high so that we can hear better. The first sounds of electric guitar kiss the air. Slow.Deep. We walk home through the fields, neon green like new Louboutins wrapped into wet rice paper of grey clouds. I know this song. It moves into me. Merges with me. Wakes me up and makes me cry.Not visible. Silent. Inside.I don’t want my…

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Chapter 368: Kissing me goodbye... until I am back again.

Chapter 368: Kissing me goodbye… until I am back again.

Waking up early makes sense. 90 minutes later – it is still early. 7.30 is not the best time to travel. A trip to the city takes twice as long as usual. I wake up once again to the thin rain and tall SOHO building with German consulate buried somewhere in the 8th floor. Health code green.  Mask on. Elevator to 8th. Mobile phone into a safety box #47.Why not #46?Tough…

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Chapter 367: Coco, please help me gain clarity.

Chapter 367: Coco, please help me gain clarity.

– Coco, please help me gain clarity.– 4 hours daily exercise my love. Give me 30 days x 4 hours daily exercise and I will give you crystal clear clarity.240 minutes. Rope 6000 jumps. Ashtanga yoga 90 min. Meditation 30 min. Shamanic healing 60 min… And love.– ??!– I’ve heard you are flying home after ‘un anno di Cina’. You may exchange any exercise with love. 240 minutes of pure love? If you can…

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Chapter 366: I never expected life to be that difficult.

Chapter 366: I never expected life to be that difficult.

– What are you expecting from me? To end the story on a high note?Make you pee yourself out of pure enthusiasm? 🙂I never expected life to be that difficult. Much pain. Rules. Constraints. Doubts. Fear. More fear. Sadness. Zero certainty. Even less stability. Goodbyes.As a teenager I would journal about being sick and tired of living off my parents.Dreaming of the time when I would earn my own…

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Chapter 365: If you ask - it means you can't

Chapter 365: If you ask – it means you can’t

I am a fashion inventor and manufacturer. I help you to invent iconic fashion products. I help you to manufacture your inventions. If you ask me: “Shall I start this business? Shall I launch my fashion brand?” What do you expect me to answer? “Yes, of course! It is so much fun?” Or “Yes of course! What do you have to lose?” Or  maybe: “Sure. You are perfectly safe since I will do all…

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Chapter 364: Do it now!

Chapter 364: Do it now!

We have all the time in the world to do what we always dreamed of…Maybe we do.Yet, my friend Em died.She died mid-summer 2020.She died when I was roaming the market looking for elastics.I did not plan to see her go.Not for ages to come.She was my friend.She also was my editor.I was just about sending her the manuscript.We had all the time in the world.And just like that, in a matter of a second,…

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Chapter 363: Minus 3.6 lbs water weight

Chapter 363: Minus 3.6 lbs water weight

This is the most beautiful Spring Festival vacation I’ve ever had. I wake up when I want. Have my favorite food (guess what it is ).There are occasional appointments with my amazing Fashion Invention Bootcamp™ students. Each call pumps me full of energy. Catch up on work in a relaxed tempo. There is no one at my doorstep. (Yes, I love to spend days alone occasionally. Solitude = Deep relaxation.)…

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