The OT role in Primary Health Care and the use of media as a tool for health promotion and prevention
Primary health care can be defined as “Essential health care made accessible at a cost that a country can afford, with methods that are practical, scientifically sound and socially acceptable. Everyone should have access to it and be involved in it, as should other sectors of society” (White, 2015).
Due to South Africa consisting of many rural communities, primary health care has become one of the key principles behind health service provision in South Africa. This is primarily due to its underpinning theory of universal access to all as it aims to reach several individuals who are in desperate need of health care services. It involves overcoming various demographic and socioeconomic circumstances that were previously disadvantageous to one receiving quality health care.
In terms of OT intervention, a study in 2016 had identified many OT’s to adopt an approach to PHC that was more rehabilitation focused and lacked the necessary health promotive or health preventative components (Naidoo, Van Wyk & Joubert, 2016). OT’s play an integral role in the health promotional aspect of PHC through management of chronic conditions, injury prevention techniques and caregiver education ("Occupational Therapy and Primary Health Care", n.d.).
While working at 2 clinics within this community block, the importance of health promotive activities was recognised by us as OT students. For example, many mothers were educated on topics such as early childhood development and maternal health. This equipped the mums to be able to identify the early warning signs in either themselves or their child, so that the necessary intervention could be accessed sooner. Another example would be the community health worker training (CHW) training program, which focused on improving the CHW’s knowledge and insight into specific conditions and their management. CHW’s work extremely closely with the community and therefore any training with them is likely to positively influence the care of several community members.
While the above-mentioned anecdotes have indicated the importance of OT in PHC, further awareness needs to be highlighted to create additional understanding on its significance. One of the keyways in which this awareness can be raised is through health promotion on various media platforms. This could include newspaper or magazine articles, radio interviews, podcasts, YouTube videos, TV shows and so on. Another commonly used platform by the youth is social media platforms such as Instagram, Facebook, Snapchat etc. For example, health promotion on the global coronavirus pandemic can be conducted with respect to safe social distancing, the correct use of a mask, the symptoms of the virus, what should you if you suspect you have the virus and so on. By using these various platforms, health promotion on various imperative topics, such as Covid-19, can be discussed. This will enable OT to empower the community through knowledge and encourage them to take charge of their own health and well-being.
In conclusion, an OT’s role in PHC is of paramount importance as we contribute largely toward health promotive and health preventative interventions. We have the ability to nip health concerns in the bud and prevent it from developing into major issues or hurdles. Therefore, more OT’s need to acknowledge the importance of such interventions and greater strides need to be made in ensuring that these interventions are of a high quality.
References
All you need to know: Community-based primary healthcare. (2017). Retrieved 13 November 2020, from https://www.youtube.com/watch?v=kcN3ezZdQ1Q
Naidoo, Deshini, Van Wyk, Jacqueline, & Joubert, Robin W. E.. (2016). Exploring the occupational therapist's role in primary health care: Listening to voices of stakeholders. African Journal of Primary Health Care & Family Medicine , 8(1), 1-9. https://dx.doi.org/10.4102/phcfm.v8i1.1139
Occupational Therapy and Primary Health Care. Retrieved 13 November 2020, from https://www.caot.ca/document/4068/Primary%20Health%20Care%20-%20Fact%20Sheet.pdf
White F. (2015). Primary health care and public health: foundations of universal health systems. Medical principles and practice : international journal of the Kuwait University, Health Science Centre, 24(2), 103–116. https://doi.org/10.1159/000370197









