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Our team is ready to review your websiteâs SEO performance and provide great tips to help you increase traffic, drive leads and maximize revenue. Try now!
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Get A Free Digital Audit In Chandigarh
It is a little wonder that very few companies have clear strategies that help them to allocate resources and analyze the loopholes of their existing digital initiatives. A great way to do this is to conduct a proper digital marketing audit to examine these shortcomings.
A digital marketing audit is an inspection of all the practices, strategies and measures used to boost and optimize the sales of the business. A digital audit can be done by maintaining a comparative analysis of business strategies of your own business and the competitor.
Your business could get immense benefits from digital audits which are listed as follows:
1.To check out the level of competition: By conducting an audit, you can track your performance and determine what is lacking and harmful for the business. It is also important to specify your digital spend against competitors and keep a check on their digital practices.
For Example: Start-ups have come up with smart digital campaigns and solutions which grabbed the attention of customer. A digital audit helps to introduce creative ideas and clever solutions which would take an organization to its ultimate goal and beat their competitors.
 2.To make sure your spending on smart marketing: In todayâs economic scenario, an audit provides smart and innovative marketing strategies which would not let your money go in waste. Moreover, budget will be allocated on priority basis which will take your business to heights.
For Example: A Digital Audit will keep your marketing practices aligned and will empower you with super effective marketing initiatives. This brings the greatest return on investment.
 3.Fortifying your business goals:
Most of the companies are present on various digital platforms from the day one. But employees used to work for their individual goals that led to failed strategy.
 For Example: A digital audit will provide strategic analysis for your entire brand. It can give you insight to outperform your competition, drive better leads. By analyzing the entire digital spectrum, it will enable you to fortify all your assets are working together to achieve the ultimate companyâs goals and to drive maximum return on investment.
 Digital audit is the ultimate solution, tailored as per you needs to optimize your digital operations. Normally, companies hire a third party to conduct digital audit that can better scrutinize the metrics, analyze the strategies and allocate the resources where necessary. Get a free digital audit for your website with Connect Worldwide in Chandigarh.
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Increasing Importance of Social Media Marketing For Businesses
Social media practices around the globe have been increasing at a fast rate. Mostly every conscious citizen of the world uses social media platforms not only for entertainment purposes but also to market their brand or products easily to a large audience. Social media is the simplest platform where business meets visitors which can be converted into customers by catering to their products in an apt way.
Due to the ongoing social media trends and increased social media awareness, people find it appropriate to discover and research through social media, for which earlier they used to be dependent on books or traditional activities. People nowadays are aware of the importance of social platforms for marketing their brands to a large audience easily and cost-effectively. And moreover, with the increase in use of mobiles phones, the consumers now prefer to have readily available information which they easily get from social media platforms. And this is the reason why even the MSMEâs in Chandigarh are switching over to Social media marketing from the traditional mediums of marketing.
Because things go viral on social media very easily, effective content plays a very important role in promoting your brand. More the people engage with your content, the more they want to share it which will ultimately lead to increased number of customers. And all this can be accomplished by various social media marketing agencies which possess the right expertise to navigate your business plans in the most profitable direction. Social Media marketing agencies in Chandigarh provides ultimate marketing solutions drafted to help marketers develop long-term relationship with their customers.
Social media agencies have experts who plan to -
Create social media marketing strategy for your brand
Choose what social media platforms are right for your brand
Decide what content you need to support your  social media marketing strategy
Plans how often to post on social media and how to create an editorial calendar
Measure the effectiveness of your social media campaigns
Choose what teams and tools you need to support your social media strategy
To conclude it can be said that with the right expertise of social media marketing and knowledge to identify various social media tactics and platforms which are right for your organization, one can engage in continuous cross-channel flow of customers and generate revenue with cost-effectiveness.
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Mobile marketing is the next generation marketing, and we customize your marketing strategy to help you accomplish your goals. With our team of experienced marketers, we specialize in managing your complete mobile marketing campaign, such as audience profiling, campaign design, strategy outline etc. Visit us at www.connectworldwide.in to knowÂ
We are an experienced web development agency, working persistently to amplify your brand visibility. Give us a miss call at: 1800-137-0101.
We are an experienced web development team, working persistently to make your brand reach its full potential. Our services range from Ecommerce sites, to extranets, platforms, personalized software solutions, full- fat website, tablet apps and much more. Visit us at www.connectworldwide.in to know more.
Connect Worldwide is a top rated digital marketing agency in India. We provide Inbound marketing strategies and Business leads! Miss call: 1800-137-0101
Connect Worldwide is one of the fastest growing Digital Marketing Agency in India. CW offers SEO, SMM, Search Engine & Social Media Paid Campaign, Video Creation and Promotional services at affordable prices.
We offer Social Media Marketing plans designed exclusively for your trade and audience. We dexterously offer services such as social media programs, content planning, blogs and videos etc with the intent of increasing traffic and engagement on your website and profit for your business.
Tips To Make Your Posts Interactive On Social Media
I am Social-Media is the new game changer. I am sure many of you are as tired of hearing this phrase as I am. We are well aware of the fact that it is social âmedia that can play the role of a hero or a villain in your story. What role it will play depends on your understanding and dealing of Social-Media. You need to have your strategy in hand and also its execution to make it play a positive role.
So, where do you start?
There are quite a few challenges when you are alien to any new hype and you struggle to find a starting point. To put it simply, know your demons before you take your sward out to battle it. Best would be to put yourself in a consumerâs shoes and think like him. People like to know everything about the brand they follow. They want to know their story, their struggles, their moments of fatigue and triumphs but they do not like to read posts that are too long or boring. They like something short, crisp, and stimulatingly informative, which basically brings the creativity in play.
You basically need to be creative while being genuine at the same time: Each brand is boasting of being creative, different and fresh. Yawn Yawn. You need to put in extra efforts to be creative. There are some easy steps you can follow and compel your audience to interact with you whenever you post something. Start with asking yourself 3 basic questions.
That your posts are relevant to your business and brand.
They are interesting enough to entice people to click on them
That your posts give something to the reader
The most difficult hurdle out of these 3 is the 2nd one â being interesting. But social-media itself paves way for clever brands to be interesting and intriguing.
One such pavement is the new Story Feature on popular social-media forums:
Did you dig out details about using Instagram and Facebook story feature? This feature allows you to share a picture or video on your page that stays there for a day. This way you can upload any relevant aspect of your business on your page and this wonât clutter your consumerâs newsfeed at the same time. This way you can disclose something new about your brand everyday and consumers will view your story at their own will. This will help them connect with your brand and work.
Give them something useful:
The motive of your social-media campaigns is to know consumers about your new deals, discounts, stocks and sales and also to shed light on the extra mile you cover for the consumer. It is important to do all of this but consumers expect more than just knowing your story. Whereas, you cannot share your trade secrets, you can certainly share business tip. Or you can just have a regular post that says âTip of the Day.â You tips can be about shopping and shopping experience, or how their experience can be a more enriching experience when they shop.
Post a question:
While you are giving them tips, also ask questions. Question sometimes just pose a trivial challenge which makes people get involved and engage organically. This way, not only do you succeed in getting responses on your posts, you can also collect data about their shopping penchant. You can also ask informal questions such as who is your favorite TV personality or favorite sports personality. This brings ease in your relationship with the consumers, who might make a suggestion that can do wonders for you.
Make sure your posts have a picture:
When your post has a picture aligned to it, it brings better results. According to a survey, a post with a picture is likely to fetch 53% extra likes and 104% extra comments as compared to a post without a picture. Also make sure that your posts are not too long else readers will abandon your post sooner than soon.
The above mentioned are some very simple yet extremely useful methods that you can use to increase engagement in social-media for your business. To know few more similar tips, follow https://www.connectworldwide.in/posting-social-media-interactive-posts/
We offer services such as Online PR, filtering of negative publicity, social monitoring and more to manage your reputation online.
Web is a two way traffic route and it can do wonders for your business if you learn the tactics of communication with your audiences, who are always keen to interact with the brand they fancy.
WhatsApp Marketing â The Cost Effective Tool That Can Do Wonders For Your Business!
Have you heard about WhatsApp marketing? It is the advanced method of marketing that can bring amazing results for your business. Although people rely a lot on Facebook and Twitter when it comes to Social-Media but WhatsApp is as much a part of social-media as any other channel. In fact, it brings kind of results that are unrivaled. WhatsApp marketing service is prominent amongst businesses simply because the results are elating. With over 1.2 billion active users each month, one can only imagine the kind of exposure it can fetch for any activity, campaign or event. However, one must know the right way of employing this trick effectively.
Letâs explore what this tool is about and how it can be recruited to help a business and its activities:
WhatsApp is a mobile application that enables people to exchange messages, pictures, videos, file and more with the help of an internet connection.
With about 50 billion messages being exchanged on this app on daily basis, a business can benefit exponentially by using this one tool. It is the most convenient mode to initiate the below:
Customer Communication: We live in times where people have already run tired of receiving random sales calls from strangers who sell stuff that is most of the time unwanted and irrelevant. About 40% of consumers agree that they prefer receiving a text instead of a call from any business or brand. WhatsApp in a way is a more informal method for brands to communicate and exchange business with their customer list as people do not shy away from responding to a message whereas escaping unwanted phone calls is a common phenomenon.
Unboxing offers: You can employ Bulk WhatsApp marketing to send your exclusive offers to your list of customers from time to time. You can make them aware of any special offers, deals or discounts that you are giving away at any given time through bulk SMS which is not only cost-effective but efficacious at the same time. As soon as you see your sent message having a blue tick â you are certain that you message has been sent. To send thousands of messages in one go, all you need is an internet connection and a sparing cost that you pay to buy the bulk WhatsApp marketing facility from any digital vendor.
Customer Feedback: WhatsApp marketing is an incredible tool for businesses to collect feedback from customers. All you need to do is to send them a message asking for their valuable feedback which is likely to help you improve the services you render. In most cases, people prefer the SMS mode for communicating with brands and sending them their feedback. The best way to engage your customer is to offer a special deal or discount to the customers when they send their feedback. Such offers prompt them to engage with you and to do what you expect them to do.
Deeper relations with customers: Through WhatsApp you can send wishes to your customers on special days such as their birthdays and anniversaries. This helps in forming a kind of informal relationship with your customers as sending them wishes prompts customers to lean a bit more towards you. After all who doesnât like to be wished on their birthdays or anniversaries? Once a brand goes out of their way to make their customers feel special, customers form a special allegiance with that brand which helps with further sales and business.
 In the end, in can be said that WhatsApp Marketing can be extremely fruitful for any business; given the WhatsApp marketing service is employed appropriately.
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Local SEO Strategy Is The Trick That You Need To Learn In Order To Succeed In Your Niche And Locality!
SEO is not a buzz word but the buzz that it can create for your business is unrivalled. SEO stands for Search Engine Optimization. The job of the SEO agencies is to do such optimization on your page that search engines are able to crawl and to fetch the information that people are looking for on the web. Same is the case with local SEO. Local SEO service in India is even more impactful for businesses that have a physical local address.
There are many companies in Chandigarh that boast of providing good local SEO services but only few Local SEO companies in Chandigarh know the real trick to nailing this strategy.
The trick is to do have a thorough search on the keywords that are popular in your business stream and are being sought by the consumers. Once you have a list of the right keywords, you must know where to fill them on your page and the entire website. From meta tags to the URL, from blogs to other vital sections of your website, you must have the right filing of keywords in case you are serious about getting traction and ROI (Return on Investment) on your page.
Local SEO is something that can have an invigorating result for your business. The best business comes through the local audience and once you have page ready with local keywords, it gets easier for people to find you and to know more about the services you provide. Once they have bought your products, you can encourage them to write reviews for your and in case they have even one keyword stuffed in their review, that review again helps in fetching more local audience to your doors.
So, those looking to make success in a given locality, must have the right Local SEO done on their website and blogs.. optimizing your page not only will encourage search engines to crawl in your pages, but will also spread the right words of publicity by those who end up on your page through the help of SEO< as they will be telling friends about the great services they had at your store or website.
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Tricks That Could Come Handy When Your Marketing Strategy is Dipping!
Marketing strategy â something that every business experiments with and grapples with, to find an invincible program that can fetch the desired results. However, it is nothing short of an ordeal to find that one strategy that does the trick. Whether you are a novice or a pro, nothing can guarantee the success of the strategy that you recruit. Brands with years of experience fail at times as their tactics fall flat. They do not see the results they aspired and the ROI descends as well.
In case, you are also one of those brands who have checked statistics and you are affirmed that your strategy is failing, even then abandoning the strategy wouldnât be the wisest thing to do. There is still hope and the possibility to harness the delinquent horse.
Steps you could take while you are worried that your campaign is going down the drain:
Best would be to HOLD ON:
Patience is the key. Not all strategies bring the right results. And when it is about building the image for your brand, the process undeniably is a painstaking and time consuming.
Thus, you need to experiment with multiple strategies to test what works best for your business. SEO for example is one strategy that takes time to establish its rule before showing any results. On the other hand, PPC is instantaneous and the results start pouring in immediately. Depending on the nature of the strategy you employ, you need to devote time to your plan game.
Imitation has never been in vogue:
Marketing is stream that is infamous for callous competition where there is no room for imitation. The audience segment for any similar product such as shoes, bags or watches is the same but what distinguishes you from the lot is your content and approach. Becoming noise in the crowd will not make you stand out, if your strategy can conceptualize something unique that adds value, only then youâd be heard loud and clear. Such was the case with Oreoâs Real Time marketing moment. They offered something that added value; their marketing was unique and entertaining at the same time. Looking for one such moment, trick or tactic can be the pass to lead your business forward.
Offer value as opposed to shoddy:
Interaction and conversion is the end goal of all marketing efforts. When consumers visit your page or store, they expect to receive something in return. You can offer discount coupons, a free E-book download or reward point to keep them coming back.
In case, you are not getting the desired number of interactions, certainly there is a flaw in your marketing plan. Or maybe you are not giving enough in return for the consumer to develop any allegiance with you. Increasing the number of rewards might help in that case.
 Target the right audience:
The bigger the better is not the case with marketing. Quality is what you need, as the 8- -20 rule applies to everything. You cannot go vague with the audience you choose. You must know who would be the ideal audience for your product whether you should target males or females? Which age group they must belong to? What background they should be coming from so that you entice them with whatever it is that you are offering?
Do you have the right demographics and is your research replete with all the data about your target audience? Once you have all the necessary dope in hand, carry out your campaign with ĂŠlan. Once the data is ready, get set to amplify your campaign to your audience.
 Go for the AB Testing:
It is crucial for you to know how your campaign is performing but the performance directly depends on efforts. You can play around with the text of your message when you decide to go for WhatsApp marketing or SMS marketing. Prepare two copies of the message you want to send across and send them on multiple channels. And now comes the time for A & B testing, which will let you know which message is outshining the other and then continue with that message to acquire the right ROI.
When nothing seems to work neither SEO nor PPC, and not even Geo Fencing, when everything fails to turn the tide then maybe it is time to think of testing something new. If none of the strategies that you tried worked, doesnât mean that these strategies are redundant. It just means that they were not the right tricks for the services that you sell. Trying something completely simple like social media or something complex like predictive analytics may help you gain the results you are after. You have got to continue your efforts.
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