Notes for Web Developers: 3 Keys to Ecommerce Websites
Competition isn’t unheard of in the world of business, but once that competition moves online, it can become more difficult than it already is. After all, rival companies are literally a click away. It’s even clearer when it comes to ecommerce, when something like navigation can make the difference in the number of conversions and therefore the number of consumers.
Ecommerce website development Dubai is largely the same as development for other sites. Lower rates or a wider range of products will count for relatively little. How much someone likes your website is usually the deciding factor. Whether you’ll be working with web developers Dubai outside your company, or you have an in-house team to handle it, there are some things they need to remember, or that you need to remind them of.
1. Registration. Most ecommerce sites have clients sign up or register as members, to make their next purchase easier. There are two ways to go about this. The first one is to have the user sign up before anything else, with the sign up button positioned prominently and clearly. The font and color should also be clear, not to mention it should stand out from your background.
The second method or choice would be let guests finalize their purchases without having to sign up, but offering them the chance to sign up once they’ve finished the transaction. If you hire a web developer to handle the design and putting together of your site, this should be an easy enough task.
Whether you employ one or both methods, remember that the longer the sign-up process, the more annoyed the client can become. Ask for the basics if you must, perhaps to give these customers a more personalized experience later on. However, you’ll want to make sure the sign-up process isn’t unnecessarily complicated.
2. Navigation. Users will want to be able to find their way around your website easily, so, again, don’t make things more complicated than they have to be. Include an option to search for a particular product, even if you have a link to your product catalogue already in the main menu.
All the same, you’ll want to provide a way to refine product categories, especially if you have a really wide range of products. Using breadcrumbs would also make it easier for visitors to backtrack, or trace their steps when they need or want to. Thus, if they want to return to a previous page – say, the Frequently Asked Questions section – they can do it without spending too much time figuring out where to click first.
3. Shopping cart. Just as in a supermarket, you want the contents of your cart to be visible, so you can keep track of what you’re spending on. An ecommerce site wouldn’t be complete without one. Let your clients know that an item was successfully added to their cart, and make it easy to buy more than one of a particular product.
Customers will also want to make sure their personal details are safe, so a trust certificate will help validate your trustworthiness, since it guarantees their privacy and protection against hackers accessing important information.
So keep these in mind for a smoother user experience, higher retention – and a higher conversion rate – and success will surely be yours.
















