Robert Murdoch: NewsCorp
Robert Murdoch is known as an “Australian-born American businessman, media tycoon, and investor” (Wikipedia) whose political opinions manifest themselves through his media company, NewsCorp. Murdoch’s reputation and memorable actions are being addressed in Australia currently, as he is in his late 90s and has made the decision to leave his position as head owner of NewsCorp. The question on every Australian’s mind now is - Who will take over, out of his six children and four marriages? (CNN). The question sparks an interest of who will continue incorporating the populist narrative into all programs owned by NewsCorp.
Murdoch started a small Australian family newspaper when he was 34, The Australian. After seeing the success of this newspaper, he began to look into business investments in other nations, specifically the United States and the United Kingdom. There, he acquired FOX news programs and The Sun. Furthermore, the conglomerate of NewsCorp controlled the New York Post, Wall Street Journal, Fox, and MySpace. His presence in cable, film, television, internet, satellite, sports, and publishing greatly increased as he crossed borders, but the majority of his support was in Australia. Each month, nearly two out of three Australians consume its [NewsCorp] media (Georgetown). Murdoch was “determined to exercise his political viewpoints” in his media outlet and in doing so, created the most powerful, right-wing, conservative media empire in history (CNN). Due to his worldwide extension of the NewsCorp community, he is now considered one of the world’s most influential populist media mogul (Populism Studies), leading him to also be one of the most controversial. To involve politics in NewsCorp domains as much as possible, Murdoch took vertical control over the company to function as a political weapon. That way, it will “expand its holdings through favors, leading to a larger audience shares, which in turn expands its political clout, creating a cycle of political influence” (Populism Studies).
According to our learnings in class, there are more than a few comparisons between political populist actors and Robert Murdoch himself. Specifically, his use of scandals categorizes him as a populist actor himself. Murdoch strictly follows what he calls the “Fours of Journalism” which are a scandal, scare headlines, sex, and sensation (Populism Studies). One of the largest scandals created by his multiple media platforms was the news international phone-hacking scandal. Murdoch was accused of hacking phones, police bribery, and more for the pursuit of certain stories (Washington Post). Most of these hacks were to gain political information. Mudde and Kaltwasser attribute to the same concept of how populists tend to focus on scandals and create a crisis out of social and political issues. These populist actors could not do so without a platform though, as Mudde and Kaltwasser state, “Often unintentionally helped by sensationalist media…” populist actors frame all issues as crises that need to be solved (Mudde and Kaltwasser, 106). Murdoch supported this tactic by giving populist actors air time, such as Trump on FOX News. He served, and still serves for a bit longer, as a media mogul who makes savage, opinion-based attacks through his 13.50 billion-dollar company.












