What’s your factor...
So I’m just busy catching up on my YouTube vids, my dog is busy growling at its own farts and I am accosted with an even more baffling advert than normal. ‘What’s your factor’ is a 1 minute long ad from Max Factor, the people who don’t think you’re hot enough. But no no you seen I must have got that wrong, as this ad is explicit in saying that makeup is about enhancing your individuality, like, what makes you special. The ad has beautiful young women it, who really want to convince you they aren’t unbelievably conventionally attractive and thin, whilst remaining unbelievably conventionally attractive and thin. Like bitch don’t say you’re not skinny, you ARE skinny by any standard. Ok but let’s say my brain barely registers this anomaly on my real world-o-meter or I’m ohhh make up, pretty, whatever, what happens next is equally as bizarre. So the vid asks you what’s your factor while the model-types give you some examples, my eyes, my cheekbones, my sense of humour - huh...wait, wait, wait, I got this. Eyeshadow goes on eyes, highlighter goes on cheekbones and uh what do you use on a sense of humour, um like the weird green primer stuff, right...folks that’s right isn’t it?
Come the fuck on Max Factor you can’t simultaneously demand people find something they like about themselves and tell them it's not their duty to be attractive to society when your entire business model is predicated on women not being good enough as they are. I get the whole make up as empowerment and I love make up and use it myself everyday, but fuck you telling me you support me and that I should probably buy a Lipfinity to put on my ‘ambition’, or whatever the hell else your bullshit ad agency told you would work when targeting millennial women. You are the problem.
What gets me is the hypocrisy and how your mind has to like perform these weird contortions to make sense of this shit. Ok, well let me think about what is the thing I most like about myself? What's your factor? Well my factor is my empathy, I wonder how I should co-opt that really important characteristic of mine and equate it with a mascara. Also one of the women in the add said it was her cheekbones (said no woman ever), like really, my empathy vs your cheekbones, if that's the best you got no wonder all MRAs think women are just empty sex sacks. Make up is fun, it's not serious shit. Women have brains, and hopes and dreams and incredible strength and diversity, they have carried the weight of violence and crushing poverty and sexism for generations all whilst getting the job done. As I don’t foresee the overthrow of capitalism anytime soon I suppose all we can hope for is more women get to work in the ad agencies and stop talking to women like they are fucking morons. In the meantime all I have to say is...Max Factor. Get outta here!!!
Ad here for ref:https://www.youtube.com/watch?v=ApJeSvmRSqM
