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womensweardaily:
Balenciaga Taps Gisele BĂŒndchen
for Fall
Balenciagaâs dark ad campaign for fall features Gisele BĂŒndchen, who in February walked the brandâs runway show in a rare catwalk appearance.
It looks like a fun night out in Givenchy's Fall/Winter 2014 Ad Campaign, shot By Mert Alas & Marcus Piggott, with Peter Brant, Kendall Jenner, Mariacarla Boscono, Jamie Bochert, Julia Nobis, Veroniek Gielkens, And Alessio Pozzi.
The e-commerce giant is getting social, helping people shop as they breeze through their tweets.
KATE SPADEâS ROOST: In an effort to make its stores more interactive, Kate Spade has launched Perch technology in its stores. Perch, an interactive display system, seamlessly integrates rich media content into the in-store shopping experience. âOur stores are great expressions of the brand,â said chief marketingofficer Mary Beech, âbut we were looking for an opportunity to bring content to life.â
A complementary blog to the GBH experience site, the in-world Zubrowka Film Commission Tumblr acts as a shareable production diary, outlining Zubrowka's film-friendly atmosphere and celebrity cast and crew.
http://zubrowkafilmcommission.tumblr.com
fastcompany:
The beacon-enabled system, being tested at PayPalâs on-campus Starbucks, lets users buy their lattes simply by walking into the store with a Samsung Galaxy wearable.
ONE STYLE â Endless Combinations
This CORE by JACK & JONES microsite shows various styling options. As the users interact with an outfit they can see the different styling variations.
The Creativity Top 5: The Best Brand Ideas of the Week
This Week: Snap a Picture, Extend Happy Hour
âHuman Errorâ is an on-going series by Brooklyn-based graphic designer Victoria Siemer, in which she digitally inserts computer error messages over scanned polaroid films.Â
http://designtaxi.com/news/364977/Graphic-Designer-Inserts-Error-Messages-Into-Human-Experiences/
Dries van Noten, Zuckerman Combine Fashion and Art
From Elsa Schiaparelli and Salvador Dali in the 1930s to Marc Jacobs and Richard Prince, fashion designers and artists joining forces is no new phenomenon. But the movement is surging each season, and now retailers like Barneys New York are also getting on board.
Hermés Urban playground. Dare to move with the menswear collection for spring-summer 2014.
Great Branding Is Invisible
âThe devil is in the detailâ is a clichĂ© that happens to be true, but letâs turn it around: The magic is in the detail. What constitutes quality in a product, besides the raw materials you choose? The attention paid to detail.
fastcompany:
Steve Matteson has designed some of the most ubiquitous typefaces in the world, and engineered versions of Times New Roman, Arial, and Courier for Microsoft. Here, he reveals why every letter you see looks the way it does.Â
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Everyone knew that many of these wearable computers werenât long for this world. Few predicted that the first big failure would be Nikeâs (NKE)Fuelband.
Selling fragrance online isn't easy. Sure, an e-commerce site could be useful to someone looking to quickly restock a favorite perfume, but getting a shopper to sink cash on a scent she hasn't even smelled? That seems like an impossible task.
APP-HAPPY: As part of the continued redesign of its digital presence, Barneys has launched its new iPad app today, which boasts the same shopping functionality found on barneys.com. Features include a personal shopping scheduling tool, synchronized user accounts, push notifications about sales and brand launches, âhow-toâ GIFs to help withmakeup application and exclusive interviews with the likes of Mary-Kate and Ashley Olsenand Elizabeth Moss. Created in partnership with design firm Fueled, the app is available for free download today at the Apple iTunes store.