Live Zing Your (Business of One) Brand Workshop - 3/26/2013
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@creativelittlebeasts-blog
Live Zing Your (Business of One) Brand Workshop - 3/26/2013
Creative Little Beast Spotlight: Kitiya Palaskas
Kit (Kitiya Palaskas), happens to be one of my favorite people on earth. She is all neon, patterns, smiles and big curly hair. We also have the same tattoo, COURAGE inside a little ribbon that we got from a surly old school tattoo artist in Sydney. Keep an eye on Kit for all things big, bright, and brilliant!
Thrilled to get to chat with Ashley Milne-Tyte on her podcast, The Broad Experience. The topic? When it's too hard to leave (or why do women stay in a job for much too long?).
"Where is my fear of failing bigger keeping me on the constrained side of small?"
Read on to hear Laura Bacon coach you through scaling your business UP!
P.S. Did anyone else have this poster in their room growing up?
This made my eyes well up, it home so hard! You can fill in the gap, don't give up!
Ira Glass Gives Words of Encouragement For Creatives in a Slump via Reddit | Vimeo
57 Questions Every Creative Misfit Needs to Answer Before 2013
I was going to let the holidays roll by without a podcast, and then something happened. I found a stand-out post in the vast labyrinth of the internet: Questions Every Entrepreneur Needs to Ask at Year End.
This resource is so good that I put down my Bailey's to make sure you got this information before 2013!
I plugged in my mic and gave the author, Jackie Nagel of Synnovatia a call. We chatted about the most important of these 57 questions (and I pressed record so you could listen in)! Listen to this podcast and download the free 57 Questions worksheet. Does anyone else hear bells when they read the words, "free download"? I sure do. This one you need to download and complete by January 1st if you want your business start off with a big bang. (Imagine fireworks, glitter, confetti, and dollar bills.)
57 Questions to Ask Yourself
Loving the 57 questions included in Project Eve's End-of-Year Assessment Guide. Every creative misfit out there should download this and work through it over the next few weeks!
print by Raw Art Letterpress
Here's one I particularly like: Which clients have been the most enjoyable with which to work? Why not try to attract clients that make your work fun! I know a seller that refuses to take custom orders. Why? She finds those who place custom orders can be picky, difficult, never satisfied. Now not ALL customers that want a custom piece are like this, but there is something specific about the items she makes that seem to attract the grumps. Good for her! She spends that time focusing on developing wholesale orders and new products. Right on.
How to Keep Going
I heading into month two of searching for my dog, Myrtle, who ran away from her dogsitter while I was out of town in early October.
"You've got to move on."
"How long will you keep looking for her?"
"It's ok to stop now, you've done more than anyone would do to find their dog!"
These are some of the things I hear from friends. I can't blame them, they don't want to see me sad and worn out. But I can't let her go, not yet.
Note: Stupid Hurricane Sandy has destroyed homes and businesses, so I can't sit here and feel sorry for myself. There are definitely more traumatic events that can happen to someone. So don't feel sorry for me, either!
So how does this relate to you, your creative business endeavors? While I have watched many succeed, I have seen many talented people give in or give up. You've probably seen them too, a new Etsy shop with a handful of beautiful items in it that hasn't been updated in over a month.
Here are some questions to ask yourself, hopefully the answers will keep you going, help you tie that knot at the end of your rope.
Can you rely on one person you trust that believes in you?
Is everyone around you trying to send you signs to move on? What are their motivations? Often, others are focused on fear, and they don't want to see you fail or get hurt. Listen to those you love and trust, but also understand their motivation.
If you have no support, you need to find it. When you're in a tough place, feeling alone can break you. I was talking to a friend about this emotional roller coaster I'm on and she said, "There's got to be a support group for people who have lost their dog!" And you know what? There is!
Are you taking care of yourself?
This is a tough one for me. Are you eating, sleeping (but not sleeping all day), able to socialize? Or does worry consume you? What I've done is given myself an ultimatum – you can continue on this mission if you take care of yourself.
Are your emotions out of whack?
Sure, you can have moments that are full of sadness, anger, anxiety, but you can't live like that for long. When you see an artist making work similar to yours do you immediately think they are copying you? Can you be happy for successful artists in your field?
Don't give up because you can't emotionally deal with the stress. Instead, reframe, refocus. If you're focusing on other artists, that's time you can be coming up with new work. If I lie around sad and feeling sorry for myself, that's time I'm not taking care of myself, or looking for Myrtle.
Are you relying on hope or do you have faith?
Do you have faith that everything will work out, no matter what happens? Or do you hope that everything will work out?
Hope is sitting there on your hands, waiting for that magic moment. Faith means you'll do your best and accept that no matter what the outcome, you'll be strong enough to continue on.
Have you done all that most of what can be done?
Give yourself a set period of time and goals to meet before giving up. Be realistic. Try goals that reflect a life and business that you can be proud of and don't make it about numbers. When I hear milestone goals like, "I want to hit 100 sales.", I cringe. These type of goals are often arbitrary. What does that mean, exactly?
Now, I know I'm on a mission to Find Myrtle, but I'm also using this opportunity to fuel my passion for animal welfare. What other little goals can you meet along this path?
Know that there is always more you can do to try to make something work, but decide what lengths you are willing to go to...
...and then give it one more good push.
This is what I do. When I'm out looking for Myrtle, and it's cold, and I'm tired, I say to myself, "15 more minutes." Then, when I go home, I feel like I did try my best. I can sleep at night.
I encourage you to prove everyone wrong, or at least prove, even if it's to yourself, that you gave it your all. Only then will you be able to move on (if you have to) with your head up, and you will have learned as much as you could from this to take on your next challenge.
......
I'm sure you've been at a similar spot in life, personally or in your creative professional life: spent, tired, emotional, ready to give up. I'd love to hear what you've done to overcome these tough moments. Feeling supported and understood can make all the difference, so I'm asking you to record a quick snippet and email me it to me! I'll piece them together with some thoughts of my own and feature them in my next podcast and on the Creative Little Beast blog.
Here's an easy way to record using Quicktime. To make an audio-only recording, open up Quicktime, simply choose New Audio Recording from the File menu. Then hit the record button!
CLB is the DIY Business of the Week!
"Maveal’s name is synonymous with the Etsy entrepreneurial community. She worked as Etsy’s Seller Education Lead for five years, blogging in Etsy’s Seller Handbook, managing the Etsy Success Newsletter and organizing events.
As our DIY Business of the Week, Danielle talks here about her Etsy evolution, the psychology of being a maker and campaigning to find her lost dog, Myrtle..." Read on
Sneak Peek
Hi Beasts,
I have been away from my desk for nearly 3 weeks. My sweetest friend, Myrtle, a black chihuahua ran away from her dog sitter when I was out of town. I have been looking for her since. It's time for me to take some time to focus back on work – if only to keep me from losing my mind!
I've done all I can, our story has even been featured and shared by Newsweek, Good Morning America, Channel 7 Eyewitness News, Brooklyn Magazine, Neko Case, Alyssa Milano... Read all about it on the Find Myrtle site. I will continue to work to bring my baby back home, but I should make sure I don't loose my whole self in the search.
Now! On to the good news. A few of you tweeted me some questions you would like answered. Here are the one's I'm going to talk about on next week's podcast:
beth of @wunderaround @daniellexo having trouble figuring specifics of target market/audience so that I can then know where to be promoting. Any advice? Ali Gale of @saltairstudio @daniellexo I feel like @Etsy's neglected stepchild. And I'm doing everything they ask me to do, but still, nothin'. Bwaaahh Kristina of @blackbirdbags @daniellexo How to know when marketing becomes spam? How to know when is it too much? La Alicia of @laalicia what do you think is the best free small biz self promotion without GIVING away your product? :) e.m.papers of @empapers @daniellexo How much lead time do you need to market new seasonal products?
If you have a question you want me to answer, go on over to VYou.com and ask away!
See you next week!
xo
Danielle
50 Creative Little Holiday Product Ideas
Snatch up those holiday sales with 50 quick ways (and mini-exercises) to help you make bank this season! Browse through the tips above, get the iPad version or, listen to the ideas while you work!
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Quick Thought on Idea Thievery
When someone rips you off, they're immediately competing with an artist who is more interesting, innovative & experienced: you.
It's sad really.
Oh My! The Holidays, Twitter, Community, More Email Tips
Danielle and Jessika from Oh My! Handmade Goodness chat from their soapboxes (don't worry, we try to do it in a charming way) and explain exactly why community is so vital to your small business. Amy Ellis from Mailchimp comes back to critique your newsletters (Check out Kim's newsletter and Invisible People's newsletter while you listen) and give two really important tips. Jenna Herbut from Make It University tells you exactly where you should be in your holiday planning stage if you want to have a successful season! Whew, and now I'm off to have my first meal of the day. May need to add a glass of wine after all that editing!
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OH MY! I'M MULTIPLYING
Oh my! I have an advice column, just announced, over on Oh My! Handmade Goodness – one of my favorite small business communities!
Leave a comment or email me a question, Dear Abby style, and I may feature it in my new weekly column. Big "Thank You" to Jessika and her community for giving me such a very warm welcome so far!
Side note: I think Jessika and I are somehow related. Here's why:
Jessika Me
Maybe we're both just always thinking about something slightly mischievous?
You're a Creative Little Beast, Brendan Benson
"In this brave new world, we are competing with free music, be it legal or not. It’s more important than ever to stand out. It is up to musicians to not only create great music, but also to be mindful about what we are putting out in the world physically, from great artwork to green packaging. Because more musicians have access to recording tools, the same people who create music can now have more control over their own output. There is not a one-size-fits-all business model, and what works for me may not work for others. But the point is, musicians now have the possibility to choose which solution is best for them. Self-releasing used to be virtually impossible, but it’s becoming an accessible option to more and more artists. By supporting artists who go the DIY way, you know where your money is going: in the artists’ pockets. You make sure they can keep putting out great music for your listening pleasure. You defend cultural diversity. And you strengthen artists’ freedom to choose."
––Brendan Benson on starting a label and embracing the DIY ethos
Handmade to Sell with Kelly Rand and Girls Guild
photo by Meaghan Gay
Are you awesome enough to be a mentor? Answer: Yes. Today's episode will explain why, and why it's important to not doubt your own expertise. Kelly Rand and Girls Guild reminds you to own your awesome. Also, did you know Kelly Rand taught sex ed? What? Yes. No wonder she's so comfortable around all these creative weirdos. (And don't forget to pick up Kelly's new book, Handmade to Sell.)
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