“It is an iterative process of testing, tasting, taking meticulous notes, blending and then re-blending, and comparing those notes against the goals we are trying to achieve” said the owners. Thirteen years later, they expanded that dream to Montecito, opening Caffe Luxxe on May 11.Īs a “hello” to their new home, the Luxxe team created a limited-edition Montecito Blend. Returning to their Southern California roots, Los Angeles seemed like the place to make their dream come true. “Create a neighborhood café that felt luxurious while still being warm and inviting, to source and craft the best coffees in the world.”įor the next six years, they saved and planned until finally pulling the trigger when Wain found himself out of a job and ready to take a risk. “We realized instantly what we wanted to do together,” they explained. The coffee was indeed delicious, but something was missing: luxury. While Chau was visiting Wain in Seattle, where he was working at Microsoft, they explored Wain’s favorite coffee shops. “We grew to love that welcoming, communal experience of gathering with old friends, and meeting new ones, over a cup of coffee.”Īfter drinking many cups together during their time at USC’s business school, the duo went their separate ways in the corporate world. “When you live in a very large city, it can be easy to feel like just another nameless person,” said Chau. “It’s such a beautiful and inviting place,” said said the pair of owners in an email interview, explaining that it reminds him of why they started the “approachable luxury” concept: “to offer the highest quality espresso and coffee with a friendly and genuine approach.”Ĭoffee has always been more than just a pick-me-up for these two. Leading up to May 11, Caffe Luxxe Montecito is currently holding a soft opening with regular hours every day, 7am-5pm.After opening five successful Los Angeles locations, Caffe Luxxe owners Mark Wain and Gary Chau are now serving their coffeehouse formula in Montecito. The company also manages a wholesale business, creating coffee programs for farm-to-table- and sustainability-focused restaurants, including Los Angeles’s Rustic Canyon, Huckleberry, Sweet Laurel Bakery, Malibu Farm, Melisse, Charcoal and Openaire, and Santa Barbara’s own Lilac Patisserie. The Montecito Blend is available for purchase in-store at Caffe Luxxe Montecito, and online at /shop/coffeeĬaffe Luxxe continues to plan for expansion of new locations at a controlled pace, keeping quality, training, and education of baristas at the forefront. Its roasting team places emphasis on maintaining genuine relationships with farmers, sourcing coffee directly whenever possible and paying above-market prices to ensure fair labor practices and quality product. A blend of natural- and washed-processed coffees sustainably sourced from Guatemala and Brazil-from farms Caffe Luxxe has fostered close relationships with over the years-the coffee is hand-roasted in small batches at Caffe Luxxe’s Il Laboratorio roasting facility, which delivers freshly roasted coffee to all Caffe Luxxe locations on a weekly basis for optimum freshness. To celebrate the grand opening, Caffe Luxxe has released a new limited-edition coffee named the “Montecito Blend,” that is “inspired by the well-balanced, crisp climate of the Central Coast’s rolling hills and the neighborhood’s serene and welcoming atmosphere.” The medium-bodied coffee offers an aroma of grapefruit, with flavor notes of cocoa and dark cherry, a balanced acidity, and a smooth, dried fruit finish. With many of Caffe Luxxe’s Los Angeles patrons choosing Montecito as a weekend destination – and some even residing in town for part of the year – moving in to serve the neighborhood was a natural choice for the coffee and lifestyle brand. It’s a sense of approachable luxury, which is exactly the sentiment behind why we started Caffe Luxxe: to offer the highest quality espresso and coffee, with a friendly, genuine attitude,” said Wain. “There’s an atmosphere about Montecito that’s so essentially California, yet charmingly unique. area by owners Mark Wain and Gary Chau since opening their first caffe in 2006. The Montecito location is the first venture outside of the Greater L.A. In conjunction with the opening, Caffe Luxxe will launch a limited edition “Montecito Blend” coffee. but my test is unadulterated aroma and flavor, and Caffe Luxxe is the. Service is friendly, helpful, homey, whether purchasing a cup or package of beans to take home. Regarded for its Northern Italian-style espresso, Caffe Luxxe will offer complimentary cappuccinos and americanos to the public all day (from 7am-5pm) on Saturday, May 11 at its new caffe. Taken black, no cream or sugar, each blend has a unique taste, beyond any other brand. Artisanal coffee roaster Caffe Luxxe, currently serving westside Los Angeles with five neighborhood caffes, has announced the grand opening of its newest location in the Montecito Country Mart, located at 1028 A Coast Village Road, next to Vons in the former home of Xanadu Bakery.