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Finally, @laurenfost took centre stage along with @JRidgeon in SkySports ode to Take That (and the Olympics!)

Man City #Datatainment

The good people at Man City FC have opened their Opta player data up to all those that are interested. For fans of #Datatainment this is a must see via @VanBarnDog http://www.mcfc.co.uk/home/the%20club/mcfc%20analytics

Team JB

@DoriTiernan reminded us that Team Bryant wrist bands are available (speak to Mich) and that you can follow @jbryant215 on her blog http://myacheybreakyheart.tumblr.com/ #TeamBryant

All Blacks, Dan Carter and Israel Dagg compete to create the best bespoke kit using Adidas' MiTeam via @batesy_87

Burberry create a new kind of retail experience

Click on the image to experience it for yourself via @astinalix

Is this the year of the Social Media Hub in Sport? With fans taking pictures, videos and Tweeting from every live event, the challenge for organisations, is how to harness UGC. Are social Hubs the answer? via @jimmywgreenwood

Olympic Sponsor Winners

Everyone loves an infographic and none more so than @JulesJ85 who shared this report on Olympic Sponsors on social media this year. Who came out on top? Find out here: http://mashable.com/2012/08/16/olympic-sponsors-go-for-gold-online-infographic/

#HomeAdvantage

We heard the sound of the #HomeAdvantage today too via British Airways' clever London 2012 'stay at home' campaign. @JimmyWGreenwood was most impressed with this from the summer's long list of brand campaigns. Check it out on their Facebook page https://www.facebook.com/#!/britishairways

@adidasUK was the talk of the day with their new #2@12 twitter trainers causing a stir this week as well as praise all round for their London 2012 activation #takethestage. Our digital team @JimmyWGreenwood and @sk_roberts brought this gem to our attention.

#olympics #social

In today's #csmshareclub @alex_smith84 shared Gillette's campaign in the USA to cheer on Team USA ahead of London 2012 with a #Lightitup show in Boston

#Lightitup #olympics brands

See the Olympics differently

@sk_roberts showed us The Games pool cam, bball cam, table cam and mat cam showing unusual and interesting angles of these Olympic events ( @l2012poolcam , @l2012tablecam , @l2012bballcam & @l2012matcam )

#olympics #twitter

Find your Olympic body match with the BBC

@Oliwalsh81 shared the BBC’s Olympic Body match - find out which Olympian your body is most like. Turns out most of the gents in the room could compete as ladies.

#olympics #bbc

Logo Quiz app game

@doritiernan has been introduced to @google’s logo quiz by a client and has been addicted to the app ever since.

#app #quiz #games

GE World Record #Datatainment

@_guy_richards showed us an amazing visualisation from GE. The online tool shows every world record by year, nation, Olympic games, sport and duration. Datatainment at its best.

#Olympics #datatainment

Skip the Dip

Vitamin Water have created a Facebook App that's 'just a bit of fun' and displays you 'skipping the dip' courtesy of @vanbarndog ft. @officially

The NZ 'Black Sticks' courtesy of @alex_smith84

#olympics #youtube

Tomorrow we'll be taking a look at Augmented Reality app provider Aurasma and how they can deliver a deeper experience to fans using visual triggers or 'Auras' - here's a sneaky peak.

#Aurasma #augmented reality

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