Make money online tips and tricks

[curlytree2009-blog1]

3 Tragic Online Marketing Mistakes Almost Every Small Business Makes (And How To Avoid Them) -->SEO Tips, Internet Marketing Tips-->--> -->

Because of its openness to bigger markets, small business entrepreneurs have now found it profitable to become visible online. By going online, they are able to gain new networks and deliver their goods and services to more clients. They also get to establish a name in the industry without taking too much time and effort, as compared to traditional business strategies used before.

But there are also a lot of online marketing mistakes committed by various small business owners today. These mistakes are often missed out, but their effects are usually felt later on. But what are these mistakes and how can you avoid them?

Mistake #1: Targeting a global audience

Small business site usually cater to local markets, as these are the audiences that they can easily reach out to. However, there are businesses which try to conquer bigger, global audiences despite their limited capabilities to deliver their goods and services.

Online marketing techniques that attempt to make a small business site go global can be a waste of time and money, as the returns of investment do not come easily. If you are running a small business and would want to make it visible online, gear it towards your target local audience instead, as they are the ones who could benefit most from your goods.

Mistake #2: Using different online marketing techniques all at the same time.

If you are managing a small business, you don’t really need to use all the available online marketing techniques at the same time. You can use only a few, particularly the most profitable ones for your line of business. You can go for either content marketing or simple link building, as you’re not after an overwhelming incoming traffic, but rather increased conversion to sales.

Perhaps it would be better if you stick to one online marketing technique first, depending on your business goals. Once you find more opportunities to expand, then that’s the time to use more tricks. Also, you need to build good relationships with your audience first-from there you can find better frontiers to grow your business.

Mistake #3: You’re everywhere.

Most experts believe that it’s important to be everywhere on the internet. However, this depends on the kind of small business you’re running. If you are catering to an online audience and are more into the line of consultancy and service-oriented niches, then it is just right for you to be everywhere-in blogs, PR sites, niche-related websites, and on social media. This is because you need exposure from the online audience.

However, if you’re more into the goods and end-user products industries, then it may be better for you to establish a presence only on selected domains, such as in blogs, or on social media. This is because you are after people who are willing to pay for your offers. Even if your site traffic is low, as long as you see consistent increase in sales coming from the online marketing channels you’re subscribed to, then you can easily find profit.

[curlytree2009-blog1]

3 Social Media Marketing Mistakes that Can Bring Down your Campaign

These days, social media forms a very important part of internet marketing campaigns. If it’s used well, there is no end to the kind of boost that your internet marketing campaign will receive, but if it goes badly for you, there is a good chance that your whole campaign will fall down like a stack of cards.

So let’s take a look at three mistakes that have the potential to bring the social media campaign crashing down.

No Clearly Defined Plan

If you think you can use the various social media sites for marketing your business without having a definite plan of action, then you are going about it the wrong way. It is only proper planning that ensures the success or failure of any campaign. You will need to start off by understanding the various features that can be used to market your business. More importantly, you need to identify and compare the benefits of different social media site and use only that site/s that aligns best with your needs and requirements. Understanding the different options provided by these sites and constructing a campaign that makes the most of these options will deliver the results that you are looking for. Lack of clarity, on the other hand, will lead to a directionless social media strategy that fails to achieve any of its predetermined objectives.

Not giving due importance to the profile

Every social media site or platform will ask you to create a profile for your business and it is with this profile that you will be able to engage with your followers, who can turn into your customers. So, you need to create a profile that creates the right impression in the minds of your customers. It needs to have the right kind of information about your products and services and the kind of content that helps your followers take an informed decision regarding your products and services. Many a times, it is through your profile that your prospective customers get the first look at your business. If it is unable to create the right impression, then you should say goodbye to any chances of attracting customers.

Not Monitoring the Results

You can’t just create a Facebook, Twitter, or Foursquare business page and then forget about it. The results need to be constantly monitored; the fact is that the social media landscape is constantly changing and you need your social media marketing strategy to keep evolving. In order to adapt to the change, you need to be aware of the efficiency of your existing campaign to bring in the desired results. This is only possible if you keep monitoring the results, otherwise you won’t be able to make the necessary changes required to improve the campaign’s profitability. This in the long run, might lead to a marked stagnation in your presence on social media.

These mistakes are not difficult to avoid, but surprisingly, many businesses make them and find that instead of their social media presence having positive impact, it leaves a negative impact on their business prospects.

[curlytree2009-blog1]

3 Reasons Why Sitemaps are SEO Essentials -->-->-->

Believe it or not, a sitemap can be make-or-break for your website. That might surprise you. To many novices, the sitemap is regarded as a tool used by Web designers, but not something that has any relevance to the end user, or any real value to the site itself.

This way of thinking couldn’t be further from the truth. It’s certainly fair to say that a sitemap is helpful for the Web developer, but that’s just one of its many uses. A sitemap is also helpful for those who use the site—that is to say, your human Web users! And a sitemap has implications for search engines, as well.

Here are the top three reasons why no website should lack a good, functional site map.

First, a sitemap is helpful for Google, Yahoo, Bing, and all the other search engines out there. If you want your website to be indexed by these search engines—if, that is, you want people to be able to search for and ultimately find your content—then it’s best to help the search engine out as best you can. Google loves to catalog sites in terms of topic and content. That is, Google wants to know what your page is about so they can list it accordingly. A sitemap will provide the search engine with the cataloging information it needs.

And that’s not all. What happens when you make a modification to your site, adding a new page of content or getting rid of an old one? Do you expect the search engine to figure it out immediately? Sure, Google will eventually figure it out, and make the necessary adjustments, but having a sitemap will expedite the process considerably. In other words, a sitemap provides the search engines with the most up-to-date information possible!

Second, a sitemap helps end users. Some websites are pretty self-explanatory, as far as navigation goes. Others require a road map just to find out where things are—or, as the case may be, a sitemap! The bottom line is that it never hurts to provide a sitemap to readers. And ease of use among human readers is something the search engine looks favorably on—so you can consider this to be another significant SEO perk, as well as a boon to your readers.

Finally a sitemap helps you. Do you have “orphan” pages or dead links on your website? Without a sitemap, it can be tough to ever find out about it. A good sitemap helps you keep your site clean, polished, and complete.

A sitemap may seem like a small, almost trifling matter, but the truth is that it’s an invaluable resource. Whether your goal is SEO success or simple readability for your users, a good sitemap can go a long way.