Design for Necessity Manifesto
DESIGN FOR NECESSITY MANIFESTO
Contemporary social concerns are in need to be addressed and solved. The design for necessity has never been stronger. Design is an instrument of organisation, a medium for persuasion, a means of relating objects to people, a method for improving safety and efficiency, and a way of coping with the complexity of contemporary conflicts.
The absence of design by necessity is a hazardous kind of design. Not to design is to suffer the costly consequences of design by default. There is a cry for a change in the way we design, design think and sell design. A cry to designers for a better understanding of the differences between needs and wants in design.
Design for those in need, not just the big man corporations.
Large corporations are only looking to make a dollar. The needs are incorrectly addressed and the solutions are ineffective.
Design is an urgent requirement, not a cosmetic addition.
Design can address and solve social conflicts. Design is not all about being an aesthetically pretty product.
Design for impact
Design to make a difference. Whether small or large there is a need for a design that relates to people(s) through the instrument of design.
Culture is unique to each community. Understand and embrace it (DAM, 2001).
Not one culture is like another. Each community and each culture is different. They require different needs and have different ideas and beliefs. Identify, understand and embrace these cultures to better apply them to your design. Find ways to marry ancient religious beliefs with contemporary mores.
Consider impact on the community’s cultural identity.
Once you as a designer have an understanding, consider the impacts of your design on their cultural identity. Have you considered how it will work seamlessly into their everyday lives?
You should implicate these found cultures in your designs.
Address complex cultural developments, identify their needs in their culture and apply to your design.
Consider impact on the community’s environment.
The need to incorporate environmental responsibility into everyday life has never been more important than now. A community’s environment is vital to the way we design as it receives the consequences.
Design with others.
Social design. Work on the premise of understanding the need for certain communities, the creative processes to go forth and design solutions for a social change and how these situations correlate with the human-centered design (Janzer & Weinstein, 2014).
Design for others.
Design for those who need it. Design not for the niche but for the necessity. Be less selfish.
Goals and means come together in the design process, a remarkable synthesis in which the outcome—the object—is always much more, in significance, functionality, innovation, and elegance, than the sum of its parts.
As a society of designers, together we can SUCCESSFULLY design for a change. Design not for design-sake. Design for others. Design for necessity.
DAM. (2001). DAM - Designers Against Monoculture. Retrieved from http://spacepirate.org/alrdesign/dam.html
Janzer, C. L., & Weinstein, L. S. (2014). Social Design and Neocolonialism. Design and Culture, 6(3), 327-343.
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