Track review of My Drive Thru, Julian Casablancas, Santigold and Pharrell Williams' collaborative track for Converse's centennial "Three Artists, One Song" campaign.
Julian Casablancas, Santigold, Pharrell Williams, My Drive Thru, single, cover, Three Artists One Song In 2008, Converse – the perennial American shoemaker most famous for its Chuck Taylor All-Stars (which have been around since the early 1920s) – launched a musical advertising campaign to celebrate its centennial.
The "Three Artists, One Song" initiative was set to team up unlikely trios of artists, and incorporate their sonic worlds into one. It saw famous rock and pop stars coming together for such unexpected three-headed collaborations as DoYaThing (Gorillaz, LCD Soundsystem's James Murphy, and André 3000 from Outkast), Desire (Blur's Graham Coxon, Paloma Faith, and The Coral co-founder Bill Ryder-Jones), Hero (the two surviving members of The Class – Mick Jones and Paul Simonon –, with Frank Ocean and Diplo), Didn’t Know What Love Was (New Order's Bernard Sumner, Hot Chip, and Hot City), etc.
To kick things off the ground, though, Converse marketing wizards aided by the Cornerstone agency made The Neptunes/N*E*R*D's frontman/producer Pharrell Williams' dream come true by booking him time in a studio with The Strokes' Julian Casablancas (the Happy songster had really wanted to produce the band's fourth album) and then-rising star Santigold. Unfortunately, as is often the case nowadays, the latter two didn't get to record their sections together, which left it up to Williams to orchestrate the whole thing by patching up each artist's verses into one song.
Through these disparate sessions across the United States, he conjured up a one-off tune, My Drive Thru (which isn't a euphemism for what you're thinking. You really need to get your mind out of the gutter...). The one-shot collab' was released for free on Converse's official website in June 2008 to quite positive reviews, and can still be found here and there on the Web's trove (including after the jump).










