Film Screening: Men of the Cloth, documentary film by Vicki Vasilopoulos, followed by a panel discussion. Viewing begins promptly at 6:30 pm, panel discussion to follow. Please arrive early to honor Wilkes Bashford’s contributions as a fashion leader to San Francisco. The Honorable Willie Brown will accept the honor in memory of Wilkes Bashford. RSVP HERE.
Men of the Cloth premiered at DOC NYC, the largest documentary film festival in America, and was an Audience Favorite at the Three Rivers Film Festival in Pittsburgh. It has screened at arthouse cinemas and museums, including the Museum of Fine Arts, Boston, the Minneapolis Institute of Arts, the Phoenix Art Museum, and the George Eastman Museum in Rochester, NY. Mens' lifestyle magazine A & H called the film: "dynamic, emotional, and inspiring! A captivating tale of an art in both remission and resurgence, Men of the Cloth is a journey across the globe unifying craftsmanship and style.” Arts Fuse called the film "a deeply moving narrative, a story that is filled with a deep lust for life."
DAPPERHOOD : The Future of Menswear + #FTW15 Closing Party [Fashion Tech Week 2015]
From the flawless Cary Grant to a kilted Kanye, menswear is changing. Currently a renaissance is taking place, which is seeing men spend a bit more time – and money – on creating their wardrobe.
DAPPERHOOD is a compelling context and innovative way to explore men’s lifestyle, fashion and products. Featuring menswear collections and styling sessions that reflects the future of menswear. >>> RSVP HERE !
Stratification, manipulation and subtle contrasts of textures, feelings, aesthetic effects, periods and situations. For Salvatore Ferragamo’s Spring 2015 collection, Massimiliano Giornetti seeks an idea of sentimental elegance made of recollections and dignity. A focus on lightness by removing weight from matter, thickening the optical effect of weaves and graphics, which merge into a dynamic and deliberately imperfect visual texture. Expert Italian tailoring, an intrinsic part
of the house’s DNA, is combined with sportswear to create a new archetype of the male wardrobe, acquiring an unprecedented, impalpable consistency unbound to seasons. Precise lines and perfect
details are the backdrop for a tactile experience, a necessary condition of the modern flaneur who achieves effortless rigour.
Lines are pure and elongated with timeless features. Overcoats, double-breasted jackets, shirt-necked blousons, trousers with double pleats and shorts are reduced to their barest essence. They are made of ultra-light wool fabric on which printed hatchings and marks counterpoint
the basic weave, designing surfaces that invite close exploration and trigger a feeling of placid surprise.
Even shirts are created with weightless blends of wool and silk. T-shirts with the impalpable texture typical of layering are enhanced by thick embroidery that reproduces gestural patterns. Concealed in the lining, large giraffe prints express the individual taste for the unexpected. The quest for experimental craftsmanship revisits a key trait of Ferragamo’s world, the expression of unique imagination that spans time charged with an inventive spirit and intuition, rigorous method and free associations.
The colour palette ranges from intense shades of beige, sandy brown, off-white, hide, pewter, rust and dark blue-green all merged into the idea of an intimate and shaded yet scorched summer. Accessories mark a strong presence as the element that creates new balances in the search
for perfect imperfection. Sandals and multi-material lace-up shoes have high soles and thick fringes that recall the world of utility. The concept of accumulation that characterises the collection becomes paroxysmal in the combination of merging hues and precious leather. Large waxed suede travel bags with contrasting corners are re-interpreted archetypes that express a sophisticated travelling style.
Versace Mens Spring/Summer 2015. Cuban soul and the streets of Havana bring energy, colour and an air of laid-back sophistication. Freedom in dressing, relaxed formality: suits worn with t-shirt; tailored shorts the natural city choice; single-breasted one-button suits transformed into jumpsuits. Picnic bags carry Versace Homeware, while the catwalk set celebrates Versace Home.
[SAN FRANCISCO] San Francisco Fashion and Merchants Alliance, Inc. (SFFAMA) and Fashion Tech Week 2014 Announce DAPPERHOOD “Men of SF/Silicon Valley” on Wednesday, February 26th, 2014 from 6:00PM to 9:00Pm (PST)
#DAPPERHOOD returns during FASHION TECH WEEK 2014 at MASERATI of SAN FRANCISCO located at 1595 Van Ness Avenue, San Francisco, CA 94109
DAPPERHOOD “Men of SF/Silicon Valley” in Partnership with JOHN ALLAN’s Razor Club and MASERATI of SAN FRANCISCO - Featuring the “MOST DAPPER STARTUP MEN of SF & Silicon Valley” Dressed to the (Forty) Nines in the New Icon of Fashion Brand Creation - BETABRAND!
DAPPERHOOD events are a compelling context to explore men’s lifestyle, luxury and fashion in the innovation and creative capital of the world SAN FRANCISCO. Find out more about #DAPPERHOOD: http://dapperhood.com/
STYLING PRESENTATION by JOHN ALLAN'S RAZOR CLUB OF SAN FRANCISCO
FIRESIDE CHAT with BETABRAND’s VP of Marketing Aaron Magness and FOUNDER & CEO Chris Lindland
“THE MOST DAPPER STARTUP MEN OF SF/SILICON VALLEY” from Avenue Code, Betabrand, Bottles Tonight, Docusign, Early Bear, Hult, Luz, Inc., MyWebRoom, Postmates, Saleforce, Tie Society and SFFAMA
MEN’S FASHIONS by BETABRAND and selected bow ties from TIE SOCIETY
BETABRAND
Betabrand is an online clothing community, based in San Francisco. They design, manufacture, and release new products nonstop. Brand-new ideas spring to life on our site every day. Their fans co-design and crowdfund them into existence in a matter of weeks. Betabrand is home to Web hits like Cordarounds, Executive Hoodies, Bike to Work Pants, Disco Hoodies, Sons of Britches, Sock Insurance, and many, many, many more.
TIE SOCIETY
Wear these great products without owning them. Tie Society provides higher-quality, better looking neckwear for less by circumventing traditional supply channels, allocating costs more efficiently and engaging directly with our customers. Their collection is hand-picked by professional fashion stylists with a proclivity for the esoteric and who are dedicated to providing our members with only top-quality products.
SPONSORED BY:
JOHN ALLAN’S RAZOR CLUB OF SAN FRANCISCO
Razor Club by John Allan’s is located inside the John Varvatos store
on Geary Street. We think the Razor Club is one of the coolest spaces
in San Francisco. You should pay us a visit.
MASERATI OF SAN FRANCISCO
When you climb inside of a new Maserati model, from the Ghibli to the Quattroporte to the GranTurismo, you're climbing into the purest of quality, the finest of luxury, and the most thrilling of performance and power. Though luxury brand Maserati didn't create its first car until 1926, the company was established as Societa Anonima Officine Alferi Maserati in Bologna in 1914, meaning that this year it's celebrating its 100th birthday.
DEFINE Wines
Five barrel lot of Exotic Red Rosé from whole cluster Napa Valley Pinot Noir grapes. Partial carbonic maceration prior to press was conducted for a slight Beaujolais styled bouquet. Fermented in French Oak barrels & stirred sur lie for 6 months. Cold stabilized in stainless steel & packaged in ½ size bottles. The young winemaker David James continues to redefine the Rosé market with another elegantly expressive ultra-premium Rosé.
NEURO DRINKS
Neuro Drinks is a line of great tasting drinks with a purpose—to enhance your daily life. Each neuro drink has a carefully crafted blend of healthy vitamins and minerals that provide a specific benefit such as boosting mental performance, reducing stress and helping you sleep better. Each neuro has only 35 calories, contains no artificial flavors or colors, and has a fully recyclable bottle. Neuro is available at retailers nationwide.
MEDIA PARTNER:
QuickeeCam
QuickeeCam utilizes today's advance technology to revolutionize the photo booth. Our photo booth produces digital prints which enhances the social sharing experience. Photos and videos which are taken can now be instantly downloaded and shared with our QuickeeCam mobile app.
For Media Relations and Sponsorship Inquiries, please contact Owen Geronimo at [email protected]
ABOUT FASHION TECH WEEK
FASHION TECH WEEK represents the new vanguard in the convergence of fashion, technology and innovation, as the most pivotal fashion week platform to watch from the innovation and creative capital of the world – San Francisco. FASHION TECH WEEK includes a Press and VIP Opening Reception, SF Fashion Lab Fashion Pitch Competition, Dapperhood “Men of SF/Silicon Valley,” WearTechCon “WearableTech Demo Night,” Project SF “ The Art of Fashion,” Retail Tech Summit “International Innovation & Investment in the Future of Shopping,” and SHE TALKS Forum – all featuring fashion, design and technology brands, startups and thought leaders, showcasing leading developments from all sectors of the World’s Leading Fashion Tech, Retail Tech and Wearable Tech Eco-system right here in San Francisco.
ABOUT FASHION TECH MEDIA LLC / www.fashiontechpr.com
Digitally styling fashion with media and tech... FashionTechPR | Fashion Tech Media ® LLC is a brand development consulting firm and boutique publicity relations entity specializing in digital media and focused on fashion & technology sectors. FashionTechPR works with fashion tech, retail tech & wearable tech startups in San Francisco, New York, Los Angeles: Silicon Beach and Silicon Valley.
ABOUT SFFAMA INC / www.sffamainc.org
RENAISSANCE BY THE BAY - One of the things we're working on in San Francisco is rebalancing the tech-heavy economy by leveraging our world-leading technology and innovation assets to redevelop other strategic cultural and economic sectors – as a 501c3 education and economic development nonprofit and the largest fashion industry organization in California, SFFAMA implements this economic strategy by combining technology, innovation and entrepreneurship with creative communities in fashion, wearables, retail, design, and the arts.
Behind The Scenes - Versace Men’s Wear FW14/15 Collection. Exclusive look at the making of the Versace Men’s Wear FW 14/15 Collection and watch the show live on versace.com
// For booking info and to showcase your menwear collection or men's product, send an email to Owen Geronimo at: [email protected] or visit fashiontechpr.com