A Day in the Life with Amirah of Flour Shop/ Fri, Oct 11, 2013
Amirah Kassem runs Flour Shop, the coolest cake bakery in the world. With clients like Snoop Dogg and Vogue, life is sweet. Photos by Lara Speier
9:39am — Meet @amirahkassem, creator and baker at one of the most fun and bespoke cake purveyors in NYC @flourshop
— Flour Shop Kitchen
9:53am — Cakes at Flour Shop come in all shapes, sizes and color and they’re always made day-of. Nothing but the freshest here
— Flour Shop Kitchen
10:07am — Sketching out a cake. Exclusively committed to crayons. “I hate the way pencils sound”
— Flour Shop Kitchen
11:25am — This Wu-tang collection is no joke. Flour Shop will be working with the clan on their new gallery project as a fan, artist and collaborator
— Flour Shop Kitchen
11:41am — Cakes out of the oven. Time to build cake, cake, cake, cake
— Flour Shop Kitchen
12:18pm — Butter creamy and dreamy. Learned it all from her momma
— Flour Shop Kitchen
1:35pm — Shooting cakes at Vogue for their holiday gift guide
— Vogue Magazine
2:11pm — Behind the scenes of the Vogue team styling the shoot. Trying to get the money shot
— Vogue Magazine
2:41pm — Don’t know what looks better, the cake from the outside or the inside?! Important to note: Anna Wintour saw and smelled this plate as it was walked down the halls of Vogue. Moment wasn’t captured out of sheer fear
— Vogue Magazine
2:49pm — Kickin it “Vogue-school”
— Vogue Magazine
3:06pm — @amirahkassem is a Barbie girl, in a Barbie world
— Toys”R”Us
3:10pm — Picked up a dollhouse for a Flourshop.com photo shoot tomorrow. Don’t be fooled, that dollhouse weighs 20 lbs.
— Times Square
3:33pm — Pulling looks from Stella McCartney’s showroom for the shoot tomorrow. New Flour Shop website to launch soon
— Stella McCartney Offices
4:20pm — Pizza for lunch: caramelized cauliflower. Fear no carbs
— Co.
5:01pm — Stocking up on supplies
— NY Cake & Baking
5:24pm — Hustilin through Party City for more
— Party City
6:36pm — This is the house that cake built
— Flour Shop Kitchen
7:03pm — Trying on the looks for tomorrow and testing their ability to keep up with these moves
— Flour Shop Kitchen
8:52pm — Getting nails did. Pink metallic
— Polished Nail Salon
9:01pm — Early to bed tonight. Despite all the colors, toys and sweets. This day is no cake walk. And in the words of Wu-tang: “C.R.E.A.M- Cake Rules Everything Around Me”
— Williamsburg
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