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@dcspotter-blog
entrepreneuradvocate:
Trying to build a new company insides the confines of your existing organization is all but impossible. Many have tried and failed at the same. Constraints are ideal for innovation. Existing rules and barriers are the death of it. Albert Einstein once famously said:
“We can’t solve problems...
You never know what happens ...
Two years ago, a DC United sales manager invites my company to participate in "DC Social Sports" night where all the local sport leagues would tailgate together. I jumped on the idea because it was a cheap way to throw a party. Two years later, the "DC Social Sports" event fell apart because only two leagues had enough resources to continue to event. I was one of them. And, I continued collaborating with the sales manager to host charity events for DC United. From there I got a new sponsor. And as the relationship continued, I was able to host revenue-generating events like Adult Field Day and a 4v4 Men's Soccer Tournament. I also got opportunities to host their local kick-off party that no competitor considered before. And from DC United, I'll have a blueprint to acquire a better relationship with the Washington Wizards. Success begets success.
Would I been able to profit from this relationship two years ago? No. Did I even know this relationship would be profitable? No.
You never know what happens when you say "yes."
entrepreneuradvocate:
Minimum Viable Product
—
We’re pleased that according to our research, the customers who saw these responses have reacted favorably. However, there are still many people who haven’t heard our beef quality facts.
David Owens - Chief Marketing Officer, Taco Bell
I do not consider myself anti-marketing, but I do find it difficult to imagine uttering the phrase “there are still many people who haven’t heard our beef quality facts” without immediately questioning every personal and professional decision that led up to that moment.
(via whitneymcn)
I vow to never sleep until every person on Earth hears our beef quality facts.
This is terrible. Some marketers think that everyone on the planet should be forced to watch/listen/ingest their dumb advertainmentucational ideas. They should be stopped.
People should seek out your message, your product, your content. You shouldn’t shove it in their face. This is the new way. Get on board.
(via sproutbox)
You can't rely on non-paying customers. The haven't invested enough to warrant your trust.
Jack Fan, DC Spotter Organizer
Hang in there!
I fail as often as I succeed. As long as my successes outshine my failures, I'll be fine.
Jack Fan, DC Spotter
In a hard-knuckled, free-market economy built on competition, the most successful Internet companies put a high stake in another value: cooperation.
They haven't lost a step in Wall Street's cutthroat business culture. And in fact, they may well be transforming ideas of work in America.
Take Google, which gives away much of its most valuable information, yet made $29 billion in revenue last year. Or Facebook, which manages employees through consensus. Or Twitter, which maintains a small-business feel even as its growth has spurred speculation it could raise $10 billion in an initial public stock offering.
The allure of cooperative economics is that it might not just be good for individual businesses but also build industries and even economic communities. Friendly competition is the explanation often given for the unique success of Silicon Valley, the birthplace of Google, Twitter and Facebook.
entrepreneuradvocate:
*If you like this post — Reblog and be entered to win a Roku Box on March 1st — Shipping Included*
“As Facebook crosses 500 million users (it took just five years) and the micro-blogging site Twitter, with it’s 140 character limit becomes a fixture in our communication landscape,...
Do Groupon Vouchers Ever Expire?
entrepreneuradvocate:
Apparently it depends on your state.
—
entrepreneuradvocate:
*If you like this post — Reblog and be entered to win a Roku Box on March 1st — Shipping Included*
“As Facebook crosses 500 million users (it took just five years) and the micro-blogging site Twitter, with it’s 140 character limit becomes a fixture in our communication landscape,...
entrepreneuradvocate:
Random Idea —
Groupon meets Meet Up meets Match.com meets Open Table
Each day, a local area restaurant is profiled by email to those opted-in with a specific number of tables they want to sell out for that evening or the next day.
Using Facebook or Twitter Connect, people will...
BY Dan Macsai Wed Mar 31, 2010
Foursquare, the smartphone app that gives you points and badges for "checking in" at clubs and convenience stores, is about to reach the one-million-user mark. That's a big deal. But it's also a reminder that, try as we might to cover its every move, most of you haven't tried Foursquare yet. (Or you're using its scrappy archrival, Gowalla.) Here's what to expect when you do:
Stage One: Curiosity So you've gotten 27 emails about this Foursquare thing, and stupid blogs won't shut up about it, and its always clogging your Twitter feed, and ugh, fine. You'll try it, okay?! "That one guy from Jersey Shore has an account," you think, "so it can't be that complex." As you toy with the app, you realize you can get virtual status symbols for, well, living your life the same way you always have. Suddenly, buying sponges isn't just shopping. It's a quest! For points! And badges! Ditto that trip to the dry cleaners. "Hmm," you think. "This is actually kind of fun..."
Stage Two: Addiction Once you grasp the basic premise--which usually takes about a day or two--it gets harder and harder to imagine a time when you didn't have an incentive to run everyday errands. You start checking in everywhere: your apartment, your apartment building, your subway stop, your office, your favorite lunch spot, your dentist's office, etc. "It's not oversharing," you tell yourself, "it's the ethos of Foursquare." Eventually, you stumble across a venue that's not in the database, which you can add to receive bonus points. "Jackpot!" you squeal, fist-pumping your iPhone. Everyone arond you glares. They just don't understand.
Stage Three: Socialization By this point, you've become "friends" with actual people on Foursquare, and you can keep tabs on their whereabouts. In all seriousness, this feature is pretty useful: You can use it to surprise friends/significant others ("Can't believe I ran into you at this obscure nail salon!"), exploit roommates ("I know you're at the grocery store. Don't forget to replace those Pringles you stole."), and even see which bars are buzzin' on Google Maps. "This is way more fun than getting points and badges," you think. And then you discover the Leaderboard.
Stage Four: Greed Because Foursquare is meant to be a game, of sorts, there are winners (people who check in all over the place) and losers (people who don't). And as soon as you figure this out--generally after a week of just-for-fun use--the novelty wears off, and the competition kicks in. You start guarding venues at which you've been anointed "mayor" (more check-ins than anyone else), just so you can brag about the title. You start frequenting off-the-beaten-path lunch spots, hoping to find a restaurant that hasn't been added (+5 points). You start shopping at different convenience stores, just so you can reap rewards for charting new territory (+3 points). You start checking in as often as possible, hoping to earn those coveted Superstar and Overshare badges. And you may even start cheating, just so you can make outrageous claims like, "I'm the mayor of the North Pole." The whole time, you've also got one eye on the Leaderboard, so you can prove, once and for all, that you are the busiest, most adventurous, most Fouresquare-savvy person in...well, your immediate vicinity.
Stage Five: Apathy And then, just as suddenly as your Foursquare obsession began, it grinds to a halt. You've checked in at all your usual haunts, explored some new ones, added some others, and scored at least one week atop the Leaderboard. But since the charts reset every week, and you don't get as many points for re-visiting the same places, your moment of glory is fleeting. "Well," you say, sighing, "at least I have my badges." And that's true. You get to keep those forever. But now that you've gotten the basics--Adventurer (10 check-ins), Explorer (25 check-ins), Superstar (50 check-ins)--and maybe a few oddballs, such as "I'm on a Boat!" (checking in on a boat) and Gym Rat (10 check-ins at the gym during one month), you kind of stop caring. What initially excited you about Foursquare--apart from being able to keep tabs on people you know, which you still may want to do--was getting "rewards" for living your everyday life. Once you have to start working for them (spending more money, traveling greater distances), you realize they're not actually worth it.
That, or you start appreciating Foursquare for what it really is: a simple(r) way to stalk your friends.
Click here to follow me on Twitter.
Let’s see if I got that right: 1. Find the person who makes the purchase decision. Pitch your business idea to him/her and if he/she says 'We will buy it' start building your product. 2. Find other customers who are willing to pay you for your prototype. 3. Modify your prototype into something scalable. 4. Fire the founders and get a business guy to run the company. (5.) No Business Pan survives first contact with the customers.
This is where I'd rather be. Visual reminders of your goals will help keep you on track of what you want most out of life. I'm sure that you'd rather be here than sitting at the office.
chiaraatik:
Blue Lagoon, Reykjavik
Nobody ever reads instructions. Keep it simple and be patient.
Jack Fan, DC Spotter Organizer
WHAT YOU NEED TO MAKE REFERRAL SYSTEMS WORK
Can you remember a time when you had a great experience buying something? If you do, you probably also remember telling others about it. You couldn’t wait to tell your closest friends about it. It could be a restaurant experience, a dentist, chiropractor, or retailer. The fact is that you were so happy that you wanted to tell others about it. But here’s the best part--- When your friends called you up afterwards and told you that they were happy that you introduced them to that business, you felt even better? Well you owe it to your own customers to give them the opportunity to have the same type of experience regarding you, your products, or your services. When you give them this opportunity, you accomplish three very important things: 1. The first thing it does is to help them better appreciate the advantage and benefit they receive every time they do business with your business. This is important because it connects them to your business and, most importantly, to you. 2. The second thing it does is give them the opportunity to give back to you, in what I call a “reciprocating” way---the appreciation they feel for the benefit, value, pleasure they get from your products or services. 3. And the third thing it does is to give them the opportunity to benefit or improve the life of someone else. It’s not uncommon that when you do this, you’ll get multiples of referrals from this customer. It gives them this opportunity to do an incredibly noble service to people in their lives that they feel good about, because they know when they refer those people to your business, they are increasing those peoples’ well being, or improving the quality of their lives. What you need to understand is that the key ingredient in making a referral system work is that your customer must understand and appreciate the value and benefit they receive from the product or service they purchased from you. You must ask yourself the following questions in order for an effective referral system to work. 1. Do you genuinely care about your customers best interest, needs, and desires at the level you should or could? 2. Are you giving the best possible value or benefit that you possibly can to that customer? 3. Are you genuinely thinking of their interests always above your own, because…this next statement is critical---it’s all about them; not about you? 4. Are you extending yourself and every member of your staff and service to those customers? The critical distinction is that it’s all about them, not about you. I say that because I want to introduce you to the enormous force and power you will harness when you realize how much more effective everything you do in your business will be when you start focusing all your thoughts and actions on what’s going to be in the best interest of your customer. You might already be doing that to some extent, and if you are, I commend you. But what I’m saying here is designed to get you to a higher level, multiplying many times over the effectiveness, the profitability, and the impact of everything you do. The moment you shift your focus and attention from yourself and your business to the needs and desires of your customers is the moment you start multiplying the power of your referral system. Referral systems are surprisingly easy to set up and require very little effort or time. They represent the most immediate source of increased customers you have available in your business. I want you to think of three things over this coming next week. 1. Think of your customers as dear and valued friends. Treat them with the respect and importance that you would have for any other friend. 2. Revere the value, benefit, and impact of what you do or what you sell, and how it has an effect on their lives. 3. Always hold yourself, your employees, and your business to the highest level of performance in behalf of your customers’ best interest. Understand that if you think about the interest, needs, and well being of your customers on a higher and more continuous level than any other business in their lives, you are going to be at the top of their awareness. So when they are with other people, when they are socializing, playing golf, or having dinner with friends, if the opportunity presents itself, if someone ever mentions or discusses any area where you can help them, your customers are automatically going to introduce your business to them. And your customer can’t help it. Your business is constantly in their mind. And what else can you do to make sure you are constantly in their minds? Stay in touch. And can you stay in touch? • If your customers are into exercise, send them articles, books, or videos on exercise. • If they’re interested in sports, send them anything you can find that is useful and valuable. • Think of other items that your customers are interested in and provide them with information that can help them. The key to this whole process is not just going through the motions. It’s about being connected to your customer and sending them information that has genuine value constantly. Most business owners don’t realize that at the point of purchase, most customers are really excited and motivated. At this point they really want to share this wonderful experience with friends and relatives. I know of a photographer who after the photo session is completed, he asks the customers for referrals of other people they know who might also be interested and benefit by having a photo session for family pictures. He gives them additional prints as an incentive for referrals. He will also give the people they refer a substantial price advantage he does not offer to outside customers. It’s a win-win situation for all. Simple process. All it takes is just a few words that you say at the point of purchase. What could it be for your business? The important point is that your business can utilize referral systems to immediately increase the number of customers and profit you make every day for the rest of your business’ life. It’s so simple and easy and it costs you nothing more than a shift in your thinking and the words you say. Ken Varga Ph: 888-682-2596 Fax: 7888-682-2597 Email: [email protected] Website: www.kenvarga.com
