The term “social media” refers to the aggregate total of a set of users within an online group, community, or forum. Typically, these users interact within the community through a series of different channels such as instant messaging, group posts and threads, videos, and photos—to name a few. These users are often not tied to a specific geographic region, although they can be. Likewise, they are able to engage in “real-time” with each other—whether they are 2 miles away or 2,000 miles away.
Social media has fundamentally changed how many individuals within a particular community interact. For example, neighborhood meetings can now be held online, in real-time, and with the benefit of never leaving your home. Sharing a photo with someone in your community can be done in seconds. Similarly, social media has also changed the way we think about our love life. In the past, our potential partners were confined to a particular community. Now through social media, that community is boundless. Social media allows you to read about, view photos, and choose whether a particular individual has potential, all through the click of a mouse.
Social media is also growing at an exponential rate in our daily lives. Today, most users within a community rely on each other for news, weather, celebrity gossip, movie reviews, cooking tips, politics and just about every area of our lives that you can imagine. Yet, social media can also have a negative effect on how we remove ourselves from face-to-face communication. In the past, members of a given community would meet in person to discuss ideas, common interests, work, or romance. Today, with the global “casting net” that social media offers, that is no longer necessary or the preferred method of social engagement. For many users of social media, the idea of driving to meet a friend for coffee and let's say, politics, is absurd. The evolution of social media has unmistakably brought our communities closer together and at the same time, made the community more diverse. Yet, social media has always been a means to an end. It is a tool to connect the members of our community closer together. A world closer together is the hallmark of social media.
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