Design & Prosper

www.matthewheason.com

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My new website is online!

http://matthewheason.com/

I’m going to continue using this blog page to endorse and manage my feelings and thoughts towards design and the creative industry. But it will now feature the work of others, sources of inspiration and such other things. To keep up to date with my projects stay in tune with my new website.

Thanks & Love

DxP

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My first Cinemagraph - Fountain, Sanford Park, Cheltenham

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Simon Esterson Spread - Part of the Typographic Circle project.

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Jonathan Barnbrook magazine spread. Part of the Typographic Circle project.

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Phoenix Bicycles

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Phoenix Bicycles Letterhead & Business Cards

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Vehicle graphics for Phoenix Bicycles

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The responsive screen designs for the Fruitful Jobs website. Keeping buttons and actions clear was my primary objective when ensuring the design worked across platforms.

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Now live I can happily show off my designs for the www.fruitfuljobs.com website. Using the existing brand colours, I created a design that made interaction clear and usable for visitors to the website. Although they went with a different colour option in the end, I liked the warmth and luxury feel that is presented in this design .

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UX Design - My thoughts

Discovery - Strategy - Design

I love the thought and process that goes into UX Design. Too many web companies these days rush through the process of designing websites, choosing fonts or colours they think are appropriate. Where as in fact, there is so much more consideration and strategy involved, not to mention research and testing. This is all needed to reach an end point that gives you a piece of digital, interactive media that truly fits and functions for the business, brand or organisation. 

Considering the viewer, the audience, and how they will realistically interact with your design is something I am very glad to see. I have worked with web agencies in the past who have not considered these factors, and to their own peril. As they find their client wants endless changes, or they hear that dreaded phrase, “There’s just something missing”. Although UX Design is really only a new term that has been coined for an area of work web designers have been doing for years, it is great to see it getting the recognition it deserves.

UX Design has been described as having empathy for the end-user, which I think is something that sometimes goes missing in the world of business and commerce. Of course designers use these tools to channel audiences towards leads, calls to action, and desired information, but at least the audience are being more carefully considered. Whether the powers of UX are being used for good or evil, I say, at least they’re being used!

All words by myself: Matthew Heason - Written 03.07.2015 - DXP

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A logo design produced for my uncle’s consultancy business. He liked the idea of the pentagon, which became the basis for the logo. The idea is based on number of forces coming together, in a unified formation. Blue was a preferred colour choice, which affirms the idea of trust. Frutiger was used for it’s friendly yet official style.

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West Malvern Rd.

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Using Blender and RealHuman I rendered a number of mannequins in numerous poses for a US retailer. Selling the mannequin range to outlets meant visualising a variety of pose options. Working with 3 axises, multiple cameras and lights, skins and rendering options, offered a number of dynamic outcomes.

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Logo design.

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<3

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Don't tell me the moon is shining, show me the glint of light on broken glass

Anton Chekhov

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