Magic Digital Media

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Walmart Listing Optimization: What You Should Do For Optimizing Your Product Listing On Walmart

Walmart is America’s biggest retailer and one of the world’s most popular e-commerce platforms.  According to Business Insider, “37 million people shop at Walmart every day; that’s more than the population of Canada”.  According to CEdCommerce more than 110 million customers visit Wal-Mart every month.

On the basis of above mentioned statistics, we can say that Walmart offers a great opportunity to sellers to grow their customer base and sell more. In order to successfully sell your product on WalMart, only creating a product listing is not enough, sellers also have to optimize the product listings. Walmart product listing optimization will help your product rank up at Walmart. Here we would like to mention Walmart’s general rule i.e.  Products that rank well on Walmart sell more and products that sell more on Walmart get higher ranking in Walmart search. Do not know how to do Walmart product listing optimization? Don’t worry. Walmart product listing optimization may sound scary to you but it is not that difficult.  You can easily optimize your product listing on Walmart by following the Walmart product listing optimization practices discussed below.

Write a title that is 50-70 characters long, includes product relevant keywords and follows the format given below.

Brand + Clothing Size Group (If Applicable) + Defining Quality + Item Name + Style (If Applicable) + Pack Count.

Write an informative short description that is 500-1000 characters long & includes relevant keywords that describe features of your product, brand name, product name and synonyms of product name.

Write an informative long description that is 1000-4000 characters long & includes products feature + benefits, relevant keywords, fact + figures, product name, brand name & synonyms of the product name.

Write a shelf description that comprises of complete product details, product relevant keywords and at least 3 key benefits of your product.

In order to improve the ranking of your product & effectively sell it at Walmart, you have to select the appropriate category for your product on Walmart. When you select the right category for your product it becomes easy for customers to find you on Walmart.

Keep your product price competitive. Sellers should keep this point in mind that Walmart does not publish products that have too low or to high prices as compared to their competitors.

Listing your products with reduced price tag on Walmart helps boost sales and improves ranking of products on Walmart.

Make sure URL of your product’s main image is clear.

Upload high-quality & impressive product’s pictures that meet Walmart’s product picture requirements.

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Useful Tips To Run Social Media Selfie Campaign

Self photograph taken by one own self through a Smartphone or web camera, posted on social media is regarded as Selfie. It is the most fashionable trend on social media today. Selfie fever is spread all over the world, even celebrities who are exposed to cameras all the time could not spare themselves from selfie madness. According to a blog published on The Selfy Store, everyday one million selfies are taken. In 2013, Selfie was declared as word of the year by Oxford Dictionaries in UK and USA. The selfie phenomena has become so much popular these days that we find selfies on social media accounts of everyone from President Barack Obama to tennis player Rafael Nadal to pope Francis. Importance of selfie can also be realized from the fact that some selfies became the most tweeted or posted item on social media. For example, Ellen DeGeneres‘ Oscar selfie was the most tweeted post of 2014.

The growing popularity of selfie made marketers realized that selfie can act as a great way to spread positive message about a brand on social media and to connect a brand with its customers. Therefore, they suggested that brands should run a social media selfie campaign for increasing customer engagement on their social media accounts.

Today, we find many examples of successful social media selfie campaigns ran by brands. For example AXE, Deodorant ran a selfie campaign in association with peace one day to promote their AXE Peace . It asked it followers to post selfies of couples kissing with hashtag #kissforpeace. Fans of AXE showed their support for Axe campaign by posting 10,000 tweets on Twitter and 8,000 posts on Instagram.

Let’s take another example. Turkish Airlines ran selfie shootout contest on social media and asked its customers to post their selfies to win free airline tickets.  Kobe Bryant and Lionel Messi were featured in this selfie campaign. This campaign became so much popular that it became the one of the most viral campaigns of travel industry in 2013.

You too can launch a successful social media selfie campaign with the help of  tips discussed below.

Understand, does social media selfie campaign suits your brand or not?

According to behavioral research, purchasing decisions of people depend on how the product or service will influence their image. If you brand is targeting people with words like slimming, fair complexion and glow then you can tryout a selfie campaign. People want to feel good about themselves and product such as jewellery, clothes, cosmetics, etc help boost self esteem and confidence of people. In short, if your brand or products or services are related to appearance or look such as jewellery, clothes, cosmetics, gym and fashion accessories then social media selfie campaign is ideal for you.

Define your objective

Selfie campaign can help you increase your followers on social media. It can help you increase customer engagement on social media. Decide, why you want to run a social media selfie campaign?

TA research

First of all, you should understand your target audience carefully. We know that social media users post selfies for a number of reasons such as for self expression, self acceptance, showing off and for boosting confidence and self esteem. For making your selfie campaign successful, design your campaign in the light of interests of your target audience. Carry out research and monitor trends to understand what will get attention of your followers and will engage them on social media.

Create special hashtag for your campaign

Developing a special hashtag for your campaign will help you boost your post reach on social media channels as well as enable you to  keep record of number of customers engaging with your brand.

Types of social media selfie campaign

There are number of ways you can run a social media selfie campaign such as:

Ask followers to post selfie with your product

Run a selfie contest on Facebook or Instagram or Twitter. Ask your followers to take selfie with your products and then post those selfies with contest hashtag and share it with their friends.

Ask followers to post selfie taken at your place of business

Ask your followers to take selfie at your business location and then post with contest hashtag on your social media account. Select best selfie and give winner some reward. This sort of contest is best for local businesses

Develop a selfie App related to your audience & brand

For getting attention of your customers online, you can develop a selfie  App related to your audience and business.

Offer a discount for posting selfie

Ask your customers to post a selfie with company hashtag and get discount as a reward.

Raise awareness about a cause with selfie campaign

You can expand your reach and spread awareness about a cause with the help of a selfie campaign

Fan of the week contest

Ask your followers to post selfie with your product or logo for becoming a fan of the week.

Campaign should be exciting

Brands must make sure that their social media selfie campaign should be full of excitement and fun so that it encourages more and more people to participate.

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Qualities Of A Great Logo

Simple

A perfect logo is simple. People can easily understand, recognize and describe it. It is not too detailed and does not use plenty of colours. For example MacDonald’s logo. Targeted A best-designed logo is highly targeted. It is designed keeping in view the customers. It directly connects with the customers. For example Mother Care logo.

Memorable

A great logo is memorable. It leaves the lasting impression on people. A logo should be designed in a way that a person who only sees it once will be able to immediately recall it. For example Apple logo.

Timeless

A great logo is timeless. Design a logo that does not become outdated after a certain period of time.  Make it evergreen so that it remains relevant for your brand for years and years. For example Coca-Cola logo.

Appealing

A great logo is visually appealing and eye catchy. It grabs the attention of target audience and inspires them too. For example Gloria Jean’s Coffees logo.

Versatile

The best-designed logos are versatile. It means it can be easily used in different mediums such as web, print, video, billboards, etc without losing its impact and effectiveness. For example WWF logo.

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8 Useful Tips For Amazon Listing Optimization

Google is the best search engine for information seekers while Amazon is considered as the top search engine for buyers & e-commerce sellers. Business owners think that making a product listing on Amazon will help grow their business. They need to understand that just making a product listing on Amazon will not increase sales; they have to optimize their products listings on Amazon. It is to be noted that optimizing product listing not only improves sales but also increases visitors, boost conversions and grows profits.

Business owners must note that optimizing product listing on Amazon is not a difficult task. Anyone can successfully do Amazon product listing optimization with proper knowledge and guidance. What all Amazon sellers should do is that they must understand Amazon Algorithm and follow 8 useful tips for Amazon product Listing optimization presented below.

Perform Keyword research & select the right keywords

One of the most important parts of Amazon product listing optimization is Keyword Research. You have to do detailed keyword research to find out most relevant/right keywords for your product. Not only this, you have to include all the relevant keywords in your product listing otherwise your product will not be found for a particular search query.  It has been noticed that 70% of search queries are long- tail words, therefore, it is highly recommended by Amazon SEO experts to select long-tail keywords for your Amazon product listing. Use Sonar, Amazon keyword research tool, to perform keyword research because it will save your time and energy.

Add keywords in 5 different places (product title, bullet points, product description, etc)

Not only selecting the right keyword is crucial for your product’s higher ranking in Amazon SERPs but placement of those keywords in appropriate places is equally important. It is to be noted that you cannot fit all researched keywords in listing text. You have to make a list of extremely important keywords (most relevant keywords) and others. Then adjust extremely important ones in the following 5 key places:

Product title

Product description

Bullet points

File name of product image

Amazon’s special keywords (These keywords are not mega tags, Amazon asks you to provide 7 keywords when you try to upload a product listing on Amazon)

Upload 5- 6 images of your product that meet Amazon’s product image requirements

Product image is one of the most important factors that influence purchasing decision of shoppers. High-quality images lead to conversions and more conversions result in higher ranking. Upload 5-6 high-quality images of your product that meet Amazon’s product image requirements. Moreover, uploaded pictures should be able to motivate the customers to buy a product.

What type of pictures motivate customers to buy a product?

A collage that shows how to use a product.

Picture of product packaging

Picture that emphasizes on size of the product

Image that shows product from many angles

Write a keyword-rich product title

Product title has a direct influence on product’s performance in search. A perfect product title drives traffic to your product’s listing. It is to be noted that a perfect Amazon product title is balanced, easy to read and keyword rich. A keyword-rich title does not mean you should over stuff your title. Overstuffing title with keywords is now an outdated technique that can negatively affect sales.  You can create great Amazon product title with the help of following formula.

( Main/most relevant keyword) by ( name of the brand )( 3 high volume keywords that effectively describe your product )(quantity/size)

(keep the title within 200 characters (including spaces)

Note: Amazon has given specific title format for some of its categories.  For example, brands that sell towels or blankets have to follow the format given below.

Brand- product line- material -product type –quantity- color

Write a convincing copy for bullet points

It is to be noted that product relevant keywords used in the title helps the customer find your product on Amazon.  Product’s appealing main image motivates the customer to click on the listing. In the product listing, customer will go through your product’s bullet points to know why he/she must buy your product and what positive change it can bring in his/her life. It means by adding convincing bullets points (having keywords that you could not use in product title) into product listing you can persuade a customer to buy your product. We should not forget here that conversion rate (CR) influences Amazon’s SERP. The products with higher CR rank well on Amazon’s search results.

Choose the right Amazon category for your product

We know that customers often browse by category. If you select a wrong category for your product, you would miss out your potential customers, which will result in fewer sales. Therefore, always select the right category for your product on Amazon. If you don’t know which category is relevant for your product, find your competitors on Amazon and know in which category they have placed their products.

Generate sales

It is said that spike in sales takes a product to top of Amazon search. In order to generate sales, seller has to drive both internal and external traffic to product listing. For driving internal traffic to product listing use PPC ads and for driving external traffic to product listing use Facebook ads. Top ranking products sell more and products that sell more rank higher in Amazon search.

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USEFUL TIPS TO REDUCE WEB DESIGN COST

A website is an excellent way to advertise your business and attract your target audience. Today, every business owner acknowledges the importance of having a professional, visually appealing & user-friendly website for business. But despite that, many start-ups or small businesses owners leave the idea of building a website for their business because they think that expenses of designing and developing a site will be an extra burden for their business. Such business owners don’t know that they can have a professional looking, user-friendly & visually appealing site of their business without spending a huge amount of money & without burdening them. You must be wondering how that is possible. The useful tips to reduce web design cost presented below will help you understand how you can cut your website design cost.

Find a professional web designer/ agency known for its affordable but great website designs

Research on internet related to professional & reliable web design agencies. Then check out their web design packages. Now, select the one that offers the most affordable web design services out of all.

Keep your site’s design simple (less complicated)

Adding high-end design features into a site increases web design cost. It is to be noted that small businesses or start-ups initially do not need a heavy website with lots of design features. If they want to lower the web design cost, they should add simple design features into their site. They can add high-end design features into their site later on when their business sees growth.

Remove unnecessary pages from your site’s design

One of the most important factors that affect the cost of website design is a number of pages. More the number of pages a site has, higher will be the cost of its design. You can cut the cost of website design and save money by removing unnecessary pages from your site.

Give images, videos & business logo to web designer

When you leave the task of arranging images, videos and logo for your site to the web design agency, it increases the cost of web design. You can reduce web design cost by providing visual elements such as images, videos & logo to the agency by yourself.

Write your site’s content & give it to web designer/ design agency

It is said that content is the king. Web users like to visit a site again and again that provides them with interesting, easy to understand, high-quality and unique content. As writing high-quality website content takes time and effort, therefore a lot of web design agencies charge extra for writing site’s content. We can say that website content writing is another crucial factor that can boost web design cost. Business owners can avoid copywriting fees charged by web design agency by writing their sites’ content by themselves. Once you complete your site’s content, give it to your hired web design agency.

Don’t add special effects in your site’s design

Special effects such as animation, music and flash are loved by a specific group of web users. Adding special effects in a site drives its total design cost. You can lower the web design cost by not including special effects in your site’s design. You can still have a visually appealing site without special effects that can attract web users if you choose amazing images and good text colour for your site.

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IN-HOUSE SOCIAL MEDIA MANAGER OR SOCIAL MEDIA MARKETING AGENCY: WHICH IS A BETTER OPTION?

Want to grow your business? Try social media marketing. Social media is the best platform for business owners to make a direct connection with their audiences and convert them into loyal customers. That is why, businesses that underestimate the power of social media and don’t keep the social presence, fall behind. It is to be noted that business owners cannot enjoy the real benefit of social media marketing unless they designate the right person or agency for their social media marketing job. In-house social media manager or Social media marketing agency: Who should you hire to successfully market your product/service on social media? is a question which is frequently asked by business owners. It is to be noted that hiring an in- house social media manager and Social media marketing agency both have advantages and disadvantages. Which one you should hire depends on your business goals, your social media marketing budget & your resources. Let’s make the comparison between In-House Social Media Manager and Social Media Marketing Agency to help you understand which is best for your business.

Hiring an In-house social media manager is costly as compared to Social Media Marketing Agency

When you research on Glassdoor related to average monthly salary of a social media manager in the USA, you get $47,190 as an answer. Companies that hire in-house social media managers also spend money on their health benefits, performance reviews, paid holidays, equipment needs, training and office setup. As far as social media marketing agencies are concerned, there is no specific price that they charge for their services. Social media marketing agencies charge according to their experience, size of client’s business, type of services clients need, etc. However, hourly rate charged by a large number of social media marketing agencies starts from $90. In short, hiring an in-house social media manager is costly as compared to Social Media Marketing Agency in the USA.

Social Media Marketing Agency has team of experts while In-house social media manager deals with all aspects of social media marketing campaign alone

Social media marketing campaign involves research, planning, video production, public relations, content writing, designing and much more. As in-house social media manager is a single person, it can be difficult for him/her to effectively deal with every aspect of the campaign alone. While social media marketing agencies have experts such as designers, content writers, web developers, bloggers, PR professionals, etc, who are responsible to effectively perform the tasks assigned to them. As their experts are experienced, they know what works and what does not work. Their experts know all the latest social media marketing trends and techniques. Every member of their social media team uses his/her skills, knowledge and experience to make a campaign successful.

Social media marketing agencies are more result focused as compared to in-house social media managers

Why is that? The success of a social media marketing campaign directly affects the repute of an agency. The agency that has more happy clients and a big list of successful social media marketing campaigns is considered reliable and professional by clients. Moreover, the successful campaign helps them retain customers. Therefore, social media marketing agencies are more result focused as compared to in-house social media managers.

Social media marketing agencies have greater resources & tools as compared to in-house social media managers

Besides having a team of social media experts, professional social media marketing agencies have all modern technology and tools that they use to design social media marketing campaigns for their clients. While in-house social media managers work alone with limited resources.

In-house social media managers have more knowledge of your company as compared to social media agencies.

As in-house social media managers work within an organization, therefore they are more updated related to day to day operations of their companies. While companies update social media marketing agencies about their day to day events & news. They use photos, content & video provided by the client. They only have that much information related to a client as much as provided by her. That is why; in-house social media managers have more knowledge of your company as compared to social media marketing agencies.

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WHICH IS BETTER? HIRING A WEB DESIGN COMPANY OR DO IT YOURSELF WEB DESIGN

Want to improve/establish your online presence with a newly built, interactive, visually- appealing, dynamic & highly functional website of your business? If your answer is yes, then that’s a good idea. But, have you decided who will design your site and how. If you are thinking of handing over the task of designing your business site to a professional web design company, then that’s a smart decision. But, if you are thinking of designing your site by your own then we would recommend you to stay away from this task if you are not an expert web designer who is familiar with modern trends in web designing. It is to be noted that your friends/ family members may recommend you to save your money by designing your site by your own with the help of free web design tutorials and online web design courses available on the internet. But, trust us web designing is not a piece of cake. Designing a user-friendly, responsive, eye-catchy and highly functional website requires a lot of hard, research, planning and time. Apart from this, website design is considered as the face of the business. The success of your website depends a great deal on its layout and design. It means a poorly designed website can break any business. That is why; you should always prefer a professional web design company over your immature web design skills. We are presenting more arguments in favor of hiring web design companies.

Web design companies have team of experts who know all the modern technologies & trends

Professional web design companies have a team of experts who design websites keeping in view modern web design trends, techniques and technologies. Moreover, their experts can easily update a site so that it goes with changing trends in the web design industry.

Web design companies design highly functional site i.e. free from coding errors

It is to noted that websites with coding errors are unable to function properly. If you are designing website for the first time in your life, do you think you can develop it without any coding error? Not possible. Due to coding errors in your site, visitors will not be able to use some features of your site. Moreover, coding errors affect speed of a site, which will result in visitors leaving your site. Contrary to this, a good web design company delivers highly functional and smooth sites that have perfect coding.

Web design companies design visually appealing professional looking sites

Every business owner wants a visually appealing professional looking website that can attract visitors and convert them into loyal customers. Do you think you can design one having above-mentioned qualities in your first try/experience? If your answer is yes, then we must say that it is not this much easy. An aesthetically poor unprofessional looking site speaks about the immaturity of its designer by itself. Apart from this, internet users are now aware enough to differentiate between an unprofessional looking site and a well-designed site. They don’t like to move around a poorly designed site much longer. If you hire a good web design company to design your business website then they will be responsible for providing you with an aesthetically appealing professional looking site that can impress the visitors.

Web design companies design high quality sites

It is to be noted that someone who is new to web designing may not able to design a high-quality site even with the help of free web design template. While, professional web design companies design high quality- visually appealing, dynamic, interactive, result- driven and user-friendly sites for its clients.

Web design agencies design sites that are compatible with mobile devices

According to different researches, mobile phones have changed the way people used to shop. Today, a large number of people buy products online using mobile phones and tablets. One of the biggest benefits of hiring a web design agency is that they design responsive websites that are compatible with mobile devices like smart phones and tablets.

Web design agencies instantly provide help to its clients in case of any problem with the site

It is to be noted that websites that are not designed by professionals have higher chances of showing errors and getting crashed. One of the biggest disadvantage of do it yourself web design is that when your website will show errors and you will not be able to fix them without the help of a professional web designer. You might have to pay a huge sum of money to someone to fix problems with your site. Not only this, but this situation can also waste plenty of your time. As far as web design agencies are concerned, they assure clients that their designed sites will not crash and will not show some specific types of errors. Besides this, web design agencies instantly provide help to their clients in case of any problem with the site.

Blog Resource: https://www.magicdigitalmedia.com/which-is-better-hiring-a-web-design-company-or-do-it-yourself-web-design/

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15 CRUCIAL QUESTIONS TO ASK BEFORE HIRING A SEO COMPANY IN ALBANY NY

Every online brand/business desires to rank higher in search engines result pages. Many online brands/businesses take help from SEO companies to improve their ranking in Google/Bing search results. It is to be noted that not all brands/organizations who hire an SEO company take the top spot in search engine results. Instead, brands/businesses that hire professional, reliable & dedicated SEO companies are able to win the battle of top position in search engine search results. If you too want to improve ranking of your site like every other business on Google search engine results & intending to hire a SEO company for this purpose then we must say that your entire focus should be on hiring a firm that is professional, reliable & dedicated.

If, you are looking for a good SEO company in Albany NY and need help in this regard then this blog can provide useful information to you.

You will find a number of Albany based SEO companies on internet, not all can be good and not all can be bad. What you should do is that check online ratings of different SEO companies in Albany, read testimonials on their sites & have a look at their profiles then short list some SEO companies that you think can live up to your expectations. After that, contact your short listed SEO companies & explain them about what type of business you are and what type of SEO services you need from them and then ask following 15 crucial questions from them. By asking the following 15 crucial questions from SEO companies you are interested in, you can easily know which one of your short listed SEO companies can provide you best SEO services.

Have you ever run successful SEO campaign for a business/brand like us?

Can you guarantee our site’s #1 ranking in Google search results?

What type and quantity of services will you provide us each month?

What type and number of backlinks will you build for our site per month?

Can we have a look at your case studies?

Do you think that my site should get a complete overhaul or you think that it can rank well with its current design?

Will you produce new content for our website or will stick to the old one?

Do you stay up-to-date with Google algorithm changes?

How will you optimize the content of our site?

What strategies will you use to improve ranking of our site in search engines?

What type of tools do you use for SEO?

For how long you have been providing SEO services?

In how many days I will be able to see my desired results?

How much do you charge for your services?

Will you provide monthly SEO campaign report or not?

Blog Resource: https://www.magicdigitalmedia.com/15-crucial-questions-to-ask-before-hiring-a-seo-company-in-albany-ny/#more-2399

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5 QUALITIES TO WATCH OUT WHEN SELECTING A SOCIAL MEDIA MARKETING COMPANY

Nowadays, social media marketing is considered as a highly effective way to build a brand and improve the online visibility of the business. The importance of social media marketing can be understood from the statistics mentioned below:

Hubspot reported that 92% of marketing professionals in 2014 said that social media marketing was essential for their business.

According to DazeInfo, “industry experts have estimated that by the next 5 years social media marketing will account up to 22.5% of the overall digital marketing budgets.”

According to a survey conducted by TNW News, 61% of startups use social media to market their businesses.

According to a blog published on Hootsuite site, “Social media advertising budgets have doubled worldwide over the past 2 years—going from $16 billion U.S. in 2014 to $31 billion in 2016.”

It is to be noted that effectiveness and success of social media marketing depend on a great deal on how you run the campaign. If you cannot manage to run an efficient and fruitful social media marketing campaign by yourself, then hire a good social media marketing company that can deliver results. You must note that are their thousands of social media marketing companies out there on the internet, therefore, picking a good one out of all can be tricky for you. Want to hire a great social media marketing company?  Then to do so, watch out following qualities when selecting a social media marketing company.

Good repute:

A reputation of a company tells whether you can trust it or not. Social media marketing companies who have a good reputation in the market are considered reliable. If you hire a social media marketing company that is well known for running successful social media marketing campaigns, then you will be sure that your campaign will generate positive results. Reviews given to a social media marketing company by clients will help you know whether you should hire it or not.

Works closely with customers:

How a social media marketing company deals with its customers effect the campaign significantly. It is to be noted that social media marketing companies who work in close collaboration with clients deliver profitable results. Therefore, before finalizing a social media marketing company, you must find out whether it collaborates closely with its customers or not. You can get to know that by reading customer reviews and also by sharing your social media campaign ideas with them.

Delivers measurable results:

You should also find out whether the company has a track record of delivering measurable results within specified period or not. Always hire a social media marketing company that can provide measurable results within specified period.

Provides high-quality content:

There is a tight competition among brands on social media; the brand that promotes high-quality content leaves others behind. Select a company that can produce great content for your social media marketing campaign. Have a look at social media pages of social media marketing companies to know what type of content they provide. It is to be noted that if they cannot provide good content to market their services how will they create excellent content to promote your services/products on social media.

Runs simple campaigns:

Find out whether the social media marketing company you are considering runs simple or complicated campaigns. It is to be noted that a significant number of people use social media at leisure time. They instantly move on to something else when they find complicated and uninteresting stuff on social media platforms. Good social media marketing companies understand the mind of social media users well. Therefore, they run straightforward and engaging campaigns that can grab the attention of potential target audience. That’s why you should also watch out whether the company you are considering runs simple and compelling campaigns or not before making any final decision

If you find a social media marketing company that possesses the qualities mentioned above, then you should hire it.

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COMMON SOCIAL MEDIA MARKETING MISTAKES TO AVOID

You might have heard business owners saying that social media marketing is just wastage of time and money. It is to be noted that such kind of statements come from those business owners who don’t know the right tactics to run successful social media marketing campaigns. The fact is that social media marketing is a handy tool to improve the online visibility of the business, but if done correctly. For business owners and marketers, we are presenting below common social media marketing mistakes. All those who will avoid the below mentioned social media marketing mistakes will be able to market their brand on different social media platforms successfully.

Focusing entirely on increasing number of followers

Focusing solely on growing number of followers instead of targeting the right audience is one of the biggest social media marketing mistakes made by businesses/brands. It is to be noted that your one million followers on Facebook won’t help increase sales if the majority of your followers don’t care what you offer them.  Businesses need to understand that follower quantity is important but targeting the right audience is much more crucial.

Posting uninteresting content

This is another common mistake which ruins all social media marketing efforts. It is to be noted that majority of social media users use social media during their leisure time, they don’t pay attention to something that looks boring, dull and lucrative. Regularly posting interesting and engaging content on your brand’s social media account will help you convince your followers or social media users to buy your product.

Keeping little interaction with followers

Today, many businesses/ brands use social media platforms to promote their products/ services. Many of them forget the real purpose of social networking. Social media is all about making connections (with friends/ family/ clients/ customers). The businesses that keep little interaction with followers are unable to build strong relationships with their followers.

Not having a proper social media marketing plan

Another big mistake that companies/brands make is that they do social media marketing without an appropriate plan. Brands/ companies that don’t have a good social media strategy or plan, their social presence soon turn out to be a big flop show.

Posting same messages across multiple social media platforms

It is to be noted that different social media platforms support different type of content. Content which is suitable for the followers of one social media platform might not be appropriate for the others. Apart from this, posting the same type of content across multiple social media platforms will irritate your loyal customers who are following your brand/business on different social media platforms.

Fake followers

You will not be able to achieve your social media marketing goals if your social media brand page is full of fake followers. Not only this, businesses/brands that have fake followers violate terms of service of social media network. It is to be noted that your account could be deleted as a punishment.

Not measuring performance of social media marketing campaign

This is really a big mistake. Businesses/ brands should gauge the performance of their campaign on a regular basis. By looking at key social media metrics, you will get to know whether your social media marketing efforts are working or not.

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WHY SOCIAL MEDIA MARKETING IS IMPORTANT

In today’s world, there are few tools more useful for a business than an online presence. One of the most useful online tools for any business, large or small, is social media. Social media platforms offer a variety of services to small businesses, and are generally free or extremely cheap to use. Here are a few of the most important ways social media can help you and your business.

Helps cultivate a relationship with the public

There are few aspects of social media more exciting for a growing business than the extent to which it allows interaction with the public. While hosting events and interacting with customers at a brick and mortar location is always important, social media allows businesses to reach out to more customers in a more timely manner than ever before.

Boosts SEO rating

Having a social media page also helps your business grow by making it more visible online. A social media page that is linked to your company’s website will bring your website up in the search results quickly and effectively

Increases web traffic

The number of visits to your business’s website–and ultimately the amount of business that it generates–will be determined by the amount and type of advertising and other promotional material that you have online. That being said, there are few more efficient ways of attracting attention online than having a strong social media presence with regular and interesting updates.

Builds brand awareness

If you are hoping to enhance your brand, social media is key. By interacting with your customers daily through posts and updates, you will be able to keep your brand in the forefront of their minds at all times.

Looking to build a stronger social media presence for your company? Magic Digital Media can help. Visit us online today to learn more about our unique and thorough approach to online marketing.  

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STILL SELLING THROUGH A 3RD PARTY WEBSITE?

Companies that engage in e-commerce in today’s market all chose between one of two paths. There are businesses that utilize 3rd party marketplaces such as Amazon.com and Ebay — and there are other businesses that run their own e-commerce platform from their company website.

Which of these two options is preferable? The truth is, as is always the case in business, there are pros and cons to every option. However, as we will discuss in this article, the smartest long-term strategy is usually running your own e-commerce platform. But before we get into that, let’s take a quick look at why so many companies make the opposite choice, operating instead through a 3rd party.

The Pros of 3rd Party ECommerce Platforms

Quick and easy setup. Although setting up an account with Ebay or Amazon takes some time, it is quicker and easier than handling all the infrastructure and setup of a company ecommerce page.

A trustworthy name. 3rd party ecommerce platforms tend to be well-established and trusted, which can be a marketing plus, especially for newer companies.

Outsourced responsibility. Selling through a 3rd party allows you to outsource certain responsibilities such as website maintenance and payment processing.

All this being said, there are also some serious downsides to these 3rd party platforms.

The Cons of 3rd Party ECommerce Platforms

3rd party commissions. Sites such as Ebay and Amazon tend to charge clients hefty commissions — and let’s face it, paying a portion of your hard-earned income to commission fees just isn’t very fun.

Operational instability. 3rd party sites have control over who operates on their sites — and, should any disagreement or customer complain arise, you could lose your spot on the site through little or no fault of your own.

Personal branding. Running your own site lets you further enhance your own brand — which is always a smart move for long-term success.

The verdict? Though Ebay, Amazon, and similar sites may be acceptable solutions for startups without the funds to invest in their own platforms, they also fail to offer adequate room for growth. If you are looking to enhance your own company website in order to move away from dependence on 3rd party platforms, Magic Digital Media can help. Visit our Digital Marketing Agency online today for more information.

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3 ADVANTAGES OF E-COMMERCE

Why should your company invest in creating more E-Commerce? Online sales offer a number of advantages that traditional commerce cannot always compete with. Here are a few of the most important reasons why E-Commerce has become an indispensable aspect of business in the 21st century.

Lower Overhead. Online commerce offers many opportunities to reduce or even eliminate overhead costs. The most obvious example of this is the fact that online operations do not need to invest in renting a physical storefront. The number of employees, the amount of inventory, and even the cost of advertising can also be lessened by E-Commerce. (More about advertising and marketing in just a moment.)

Worldwide Markets. When your company participates in the online market, you have the unique opportunity to access customers beyond the small sphere of local customers who live in the physical vicinity of your storefront. Instead, you will be able to compete in a global marketplace, allowing your business access to virtually unbounded opportunity on a scale that was once unimaginable.

Direct Online Marketing. Take a moment to consider the traditional trajectory of the advertising pipeline. imagine that a customer sees your ad on television, a billboard, or even in an online banner. If you do not offer a viable E-Commerce option, then the path for that person to become a customer is a long and therefore tenuous one. They will have to remember your ad at a later time and then make the choice to travel to your physical location. Stores that offer E-Commerce, on the other hand, enjoy a very distinct set of possibilities. Their customers can follow an online ad straight to the online store and make a purchase within minutes! This allows for better conversion rates and, ultimately, a stronger bottom line.

Magic Digital Media can help you prepare, promote, and enhance your website for stronger E-Commerce operations. Visit us online today to learn more!

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4 WAYS TO INCREASE YOUR BUSINESS’ ONLINE PRESENCE

Having a strong and well optimized online presence may sound difficult, but knowing where to start is half the battle. If you are a business owner who is looking to expand your business’ outreach online, here are a few of the most important steps.

Have a Strong Website

This may sound like a no-brainer, but it is the most important part of staying visible online, and surprisingly many businesses fail to invest the right amount of time and energy in making their websites clean, functional and attractive. Aside from the basics, remember to give your website a boost in SEO search ratings by adding well-written, well-researched quality content.

Use a Blog

On the topic of SEO ratings, there are few tools that help make a website visible online better than a company blog. Furthermore, a blog provides interesting and useful information to customers that will keep them coming back to your website time after time, improving traffic.

Provide Valuable Content

It is not enough to simply have a website or a blog. These tools need to be fine-tuned to make them truly valuable in terms of drawing customers to your business. Search engines and potential customers alike can be turned off by badly written content or badly designed layouts. Cutting corners can only lose you money and cause you headaches.

Reach Out

Finally, remember that your online presence–just like your physical one–should be friendly and helpful towards customers. Consider building pages on social media websites in order to interact with customers on a regular basis, answer their questions, and draw them to your website in greater numbers than ever before.

If you aim to build your company’s online presence, Magic Digital Media can help. Visit us online today to learn more about the valuable services that our online marketing agency offers.