How to Run Efficient, Highly Automated E-commerce.
Ecommerce was born when the internet reached every house and every mobile phone. Ecommerce sites run on automated technologies that manage order receiving, order processing, discounts and coupons application, customer queries, order dispatching, and shipment. The entire process is wonderfully automated and if the right team is monitoring the inquiries, dispatches, queries, and shipments, then everything can be done smoothly.
Unfortunately, glitches do happen! Sometimes at the human end and sometimes, at the systems’ end. If you want to prevent chaos and problems in your eCommerce company and ensure that you run your automated eCommerce company in an efficient way, here are some tips that can help you sort out the glitches even before they arrive.
Tips to Run an Efficient and Highly Automated Ecommerce
Workflow automation is a process in which a centralized system identifies repetitive tasks and does them automatically. This prevents wastage of precious staff hours and you can use their services where you really need them. Moreover, a computer-automated system also reduces the chances of human error.
If you are seeking ways to ensure that your automated eCommerce system is highly efficient, then do consider these tips:
Track and Reward your Most Engaged Customers
Some customers are highly loyal! You can reward them by letting your automated e-commerce portal track their online engagement and shopped value annually. Accordingly, you can give them reward points and discounts. This motivates them to continue shopping at your site.
When you develop this feature in your automated eCommerce portal, you not only benefit the customers, but also the company. This feature lets you analyze what your esteemed customers generally shop for. You can track their priorities and choices and send them links to similar products.
Sync the email ids of all your customers to a single list
This single list of emails should have the ids of all your customers. You can send them alerts, new discount notifications, new arrivals, and more on an email. Make the feature automated so that all your customers can be sent such notifications at the same time.
When you create such an email id list, you ensure that your automated e-commerce portal does not miss sending new arrival alerts or weekend shopping bonanza offers to all your potential customers. Even if a few leads show positive conversion, then this automated feature, which hardly takes any time, is successful.
Gather Feedback and Reviews
If you really want to create a business that cares for its customers and their reviews, then gathering personal feedback and reviews from each and every customer is crucial. But, you cannot waste valuable staff hours to do so.
Instead, you can streamline workflows to automatically collect feedback and reviews. You can create auto-generated feedback mails where the customer is just requested to leave a comment, a score or a review.
Show Concern for the Negative Reviews
It is natural that some customers may not like a product sold on your eCommerce portal. Such people are often prompted to leave a negative review or a response as it is human nature to register dissatisfaction more quickly than contentment. So, if a customer gives a negative review, you should reach out immediately.
You can create auto-generated emails that will go to all your customers who leave a two-star rating or lower. You can also create an automation workflow that tracks negative reviews. This way, when you make your e-commerce portal automated, you can ensure that no negative feedback goes unnoticed. After getting a list of the negative feedback customers, you must reach out to each one personally.
Social media is a powerful tool that reaches out to millions within seconds. Even if customers have downloaded your app, they are not likely to open it every day until they need to shop for something. But, social media is something everyone uses every day. So, if you create auto-generated social media posts or captions that alert the customers of your latest offers and arrivals, then you can reduce valuable staff hours on reaching out to each customer separately. You can just create social media posts and your message will spread quickly across.
These are some ways in which you can create a highly efficient and automated eCommerce business.
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