The 3 Big Benefits of a Digital Marketing Career!
1. Become an In-Demand Professional.
You’ve heard of the digital skills gap, right? By 2020, 2 million new digital jobs are expected in the U.K. alone and not enough digital professionals to fill them.
This provides those studying digital marketing with a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply. Always a good move.
During the global recession, recent graduates were plunged into a world of uncertainty, job scarcity and all around terribleness. Wouldn’t it be nice to gain a fresh set of skills that could future-proof your career, increase your job security and even enhance career progression?
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The most important thing for you is that you need to take back control of your career and reestablish the confidence you lost during the recession. Remember this: companies still want valuable skills – you might just need to turn them digital.
According to Marketing Hiring Trends demand for digital marketing professionals outstrips supply with 44% of companies wanting to hire more marketers. It’s time you took advantage.
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Benefit from More Career Choices. As digitization continues across industries, companies across the world from start-ups to established corporates are seeking digital professionals with relevant experience.
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Digital titans such as Google and Airbnb are always on the lookout for new talent particularly in the area of emerging technologies as artificial intelligence becomes more mainstream and offers scalability. In terms of customer value using AI can help drive personalization and response times to queries using technology such as chatbots.
With such a wide array of new opportunities available, digital marketers can afford to be picky about the type of company they’d like to work for. We’d encourage you to take advantage of this choice and think of what kind of business best suits your career needs.
Top Tip - Research potential sectors: According to the 2018 Marketing Week Career and Salary Survey, the top five areas to work in as a marketer are automotive, travel, education and gaming and gambling.
3. Get Paid More Than Your Peers.
We’ve already talked about how demand for digital marketing professionals is exceeding supply. In traditional economics we all know what happens next – the value of the product increases along with the price. When you’re working in a fruitful industry with a large skills shortage you can think of yourself like a commodity – and negotiate your salary accordingly.
A recent survey byThe Creative Groupprojects a substantial increase for marketing professionals. For example, the median salary for a CMO in a corporate setting in the U.S. is expected to be $164,000.
What’s interesting and beneficial about the job market for digital professionals is that there is huge competition for skilled talent regardless of industry.
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This means that individuals with the right skills can negotiate for great salaries but also land great benefits and perhaps even bonuses depending on their role.
Your digital skills are in demand further afield too. This inspiring video highlights the key skills American businesses are seeking and the salaries you can expect to earn.