Caldwell Letter Service

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Custom Wrapping, Fulfillment and Data Mining Packaging and Wrapping Catered to Your Products

Custom Wrapping, Fulfillment and Data Mining

Packaging and Wrapping Catered to Your Products

Caldwell Letter Service has been leading the printing and mailing industry for over 85 years, taking great pride in delivering friendly, expert, and reliable service.  We always go the extra mile giving professional full service to all our customers.

Caldwell is an innovative leader in all Designing, Printing, Direct Mailing including Data Mining, and Specialty Fulfillment services including intricate assemblies and polybagged wrapping.  

Custom Polybagging Services

Caldwell specializes in value added services, giving each customer special and customized service.  We can deliver your direct mail products, newsletters, catalogs or magazines as polybagged products, giving added protection to your valuable investment.  Let your customer know there is something important inside!  

We can show you how easy it is to relay to your customers that you respect them enough to make sure that they receive your offer or products in excellent condition.  When your direct mail marketing campaign requires that final professional touch, add clear and sealed plastic wrapping for protection while providing an appealing and professional touch.  

Define Your Target Audience with Professional Data Mining

Caldwell has expert experience with the complicated process of Data Mining, which is a very complicated process but greatly contributes to direct mail marketing strategies.  

Gathering demographic information and analyzing it properly is a detailed process that uses specific computer algorithms to locate targeted desired characteristics.  We can determine with data mining which households have children, for example, or which contain new mothers, elderly or even which are pet owners.  

As well as consumer data, we can also filter business demographics for the industry they serve, size of the company with number of employees and revenue level, etc.  We can determine a broad scope or narrow down the data as needed.  For example, perhaps you need to know which houses contain pets, or you may really like to know which households contain Golden Retriever dogs.  

Grounds for Success

Determining your audience with data mining provides the needed grounds for success.  Prior to distributing your material, you need to know to whom you are distributing!  Mailing your marketing material to the people that would benefit from it the most provides the greatest return on your investment.

You work hard to design and create your marketing plan, get your money’s worth by putting it into the hands of your customers and ideal new customers.  Put in into the hands of Caldwell Letter Service for targeted plan with eye catching professional printing and timely, cost effective fulfillment.

Caldwell Letter Service, Inc. provides unique services to our customers by offering a One-Stop-Shop for marketing, printing, mailing, custom wrapping and packaging and fulfillment.  We assist with designing or enhancing your logo and artwork utilizing our in-house graphic designers and state-of-the-art printing equipment for professional products.  Begin with Caldwell Letter Service for your full service direct mail marketing plan development, to obtain successful results.

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CALDWELL PROVIDES AN VARIETY OF DIRECT MAIL PRODUCTS

Caldwell provides professional direct mail products for any occasion!

 ● ENVELOPES

When you need to add a special touch of elegance, mailing a beautifully crafted and personalized envelope will impress your recipient, because first impressions matter.

Mail your next invitations, or direct mail campaigns, with specialty designed envelopes stuffed with custom inserts.

Caldwell has vast experience designing, printing, and assembling direct mail projects for business to consumer (B2C) and business to business (B2B)) solicitations with custom inserts.   

● POSTCARDS

Caldwell provides crisp, clean lines with vibrant colors for many occasions, on either glossy or textured finish.  When you need to get your customer’s attention and save your offer to act upon it, only the most professional printed material will do.  

Political campaigns rely heavily on voters’ impressions of the candidate. Political direct mail campaigns present an urgent need to be noticed.  You can rely upon Caldwell to display your campaign with a high level of professionalism.

● FOLDED MAILERS

We can print folded mailers such as bi-fold or tri-fold advertising brochures of any size or shape, displaying your offer with high professionalism and eye catching designs.  Caldwell is extremely knowledgeable about all United States Postal Service promotions, qualifying our clients’ projects for discounts when mailing.

● BROCHURES

Whether marketing to consumers or other businesses, eye-catching brochures displaying your unique capabilities are an excellent way to let your audience know the value you can provide to them.  

● NEWSLETTERS

Continually reminding your customers of the services and products that you offer is vital to maintaining your solid customer base.  You must always prioritize satisfying your current customers building upon that solid customer base to position your business for growth.  

At Caldwell Letter Service, our staff of skilled graphic designers can assist you with creating a memorable Newsletter.  We can go even further to print and distribute your dazzling projects for you, and on regular intervals thus saving you time and money.  

● CATALOGS

When customers and potential customers are ready to make a purchase, they want the information they desire at their fingertips.  Distributing a detailed catalog showcasing your products and services can be the deciding factor that keep new customers or creates new ones.  

Caldwell can even target your catalogs to specific audiences such as preferred customers, or households with your specified criteria, reaping maximum benefits from your catalog distribution campaign.

Combined with our data mining services, you are sure to impress your specified targeted audience.

Contact Caldwell today for more information on the wide array of products and services that we provide, including professionally printed cards, newsletters, catalogs and much more.  Let us show you how the one stop shop for print and direct mail services give you the most value with proven cost effective mail methods.  

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Experienced Direct Mail Services and More

You may not be aware that your local printing company is your one stop shop for developing a direct mail marketing campaign, from start to finish.  An experienced full-service printer can generate mailing lists, then print your custom products, and literally mail it all for you.  

Not any printing company has the capabilities to do all of that, but at Caldwell Letter Service, we live up to the phrase “One Stop Shop”!  

Local Service with Vast International Shipping Experience

Caldwell Letter Service was established in Chicago over 85 years ago, providing superior service for all customers with all printing, mailing and fulfillment needs since 1932.  We provide a wide array of services including:

skilled designing

professional printing

mass mailing and

custom fulfillment

These versatile services are provided with various products for any occasion.

Direct Mail Marketing Enhances Digital Media

You may think that digital media has replaced good old fashion direct mail marketing- well that is absolutely not the case.  Direct mail is still a very effective way to directly target and connect with your audience, and to greatly enhance your brand awareness.  

With the drastic increase of digital media, electronics messages and e-mails may go unnoticed or unread altogether.   People that receive printed material that they find interesting, such as coupons and calendars will SAVE them!

People like the touch and feel of something real and tangible.   Tangible items delivered directly to a mailbox are taken inside and saved so that we can get back to it when we choose.  

Direct Mail campaigns can be used with digital media, coupons can be redeemed online or in store, and QR readers can take a user to a website for additional online promotions or interactive videos.

Direct Mail marketing practices used along-side digital services create vast awareness of your brand!  Printed materials displaying your logo, or your message in eye catching vibrant colors stay on the mind, and give more merit to some than digital material.  

Whatever your marketing, printing or mailing requirements, Caldwell is here assist with expert guidance from the beginning to the completion of your project.  Involving Caldwell from the beginning of your campaign will save you money with quick solutions for your projects.   

Why waste time searching for various providers such as graphic art designers, high quality print shops, and mail distribution companies including those utilizing data mining services to target your prime audience...when you can find all of those services with one provider, Caldwell.  

The versatility of services offered give you worry-free convenience with realized cost savings!  

For a full-service, one stop shop for your next Direct Mail Marketing campaign, including brand awareness and design, professional print services, and experienced distribution and fulfillment services – call on the experts at Caldwell Letter Service.

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Value Added Services from Mailing List Companies

If you want to understand the demographics for a targeted direct marketing campaign, you may be evaluating mailing list companies.  What you need to know is that not all mailing list companies are created equally.   You can get a greater return on your investment if you choose a mailing list company that is not only experienced with data mining “Big Data”, but also one that has vast knowledge of marketing procedures with the resources to give you more bang for your buck.

Performing data mining correctly is a complicated and detailed process.  Here at Caldwell Letter Service, your one stop shop for your direct marketing campaign, we specialize is creating mailing lists targeted to your ideal customer based upon demographic criteria gleaned from technologically advanced algorithmic software.

Mining Big Data

We can determine not only where your targeted audience resides, but we can delve even deeper into demographic data you may not realize is available. For example, perhaps you have a dog grooming service but specialize trimming shih-tzu’s with your unique skills.  If you are searching for all dog owners in the Chicago suburbs, we can provide you with that list, but we can go even deeper to tell you which residences contain a particular breed of dogs like where all of the nearby shih-tzu owners reside.

Value Added Services

When you need a mailing list company to deliver you good qualified results, you may not realize that one mailing list company in particular can provide you with that and so much more.  At Caldwell Letter Service, we use technologically advanced software to provide detailed mailing lists derived from your specific criteria.  But we don’t stop there.

Modern Professional Printing Services

We also provide quality printing with modern printing presses, saving you time and money while providing professional eye catching printed material.   Caldwell is a leader in the printing industry, embracing the latest in technological advances and providing cost effective, efficient solutions to our customers.

Packing and Fulfillment

Once we print your material in our state-of-the-art facility, we continue to provide value by printing all of your mailing labels and packing your project according to your specific directions.  We can make books, binders, and catalogs with ease, even finishing your project off with polybagged packing of heavy duty catalogs.

Shipping and Mailing

Once your project is printed and assembled, and your mailing list is complete, leave the shipping to the mailing experts - Caldwell Letter Service.  For over 80 years we have been working with the United States Postal Service, enhancing our knowledge of the promotions available for discounts on mailing projects.

When you are searching for professional mailing list companies, don’t settle for mediocre service - let the professionals at Caldwell Letter Service show you what a Full Service Marketing and Mailing List Company can provide.  

Contact Caldwell Letter Service, Inc. today for a FREE no-obligation quotation for all of your Direct Mailing LIst and Marketing needs.

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Professional Direct Mail Provider Services

When searching for direct mail provider services, settle only for a professional direct mail company with experience and resources focused on results.    An experienced direct mail provider will offer support for strategizing your direct mail campaign, assistance with design, printing and mail distribution.  

Developing a Strategy

A qualified mail provider service will offer to be involved during your strategy development, in fact it is vital for development of measurable analytics to determine quantified results.  Part of your strategy development should begin with focus on your product or service, what makes you unique, what makes you the best choice for your offer.  

With that in mind, a direct mail provider will then create your perfect buyer persona, your ideal customer.  Once your ideal customer is identified, including their demographics and buying habits, it is possible to target that audience with data mining.  Data mining is a complicated and detailed process working with algorithmic software to drill down into criteria of your selection.  By targeting your audience in this way, you gain the largest return on your investment, knowing that your mailers are providing value to your recipients.

Caldwell Letter Service, Inc. performs data mining services for a business to consumer model, targeting consumer purchases of particular products, and we also assist with B2B, business to business services locating businesses that meet particular criteria such as sales over 2 million or employees over 50, women owned or industry focused, the possibilities are endless.  

Design and Printing Services

A Professional Direct Mail Provider will have skilled graphic design artists on staff available to assist with logo creation or modernization, bringing a fresh new look for an eye catching memorable design.  Caldwell Letter Service, located in Chicago, IL and leaders in the design and printing industry, employ a staff of highly skilled graphic designers ready to assist with logo enhancement or creation.

Caldwell utilizes a state-of-the-art printing facility with modern printing presses with full capabilities.  We can print books and catalogs, mass production with Offset Printing, Specialized custom printing utilizing variable data printing, and UV Spot Coating for superior results with light or high gloss products.  

Our lineup of products include Postcards, Newsletters, Calendars, Books, Catalogs, Brochures, Mailers, Folded two or three section mailers, Specialized insertions with return mail or QR barcodes for digital involvement.  

Whatever your project, Caldwell Letter Service can deliver a solution, customized to your unique needs. 

  Contact Caldwell Letter Service today for a professional direct mail provider giving you the best value with design, printing, fulfillment and delivery.  We partner with our clients to portray your message exactly as you imagine, and then we can measure your results with targeted direct mail marketing.

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Best Solutions for Direct Marketing | Chicago, IL

There are several points to consider when selecting a quality provider for direct marketing, Chicago, IL.  You’ll want to make sure that you’re doing business with a reputable company, that they have the resources to provide you with quality products on time, and that they have experience with direct marketing.

Qualities of a Reputable Direct Marketing Company

A reputable direct marketing company will have plenty of examples of success stories, testimonials from satisfied customers as to how their services was superior beyond expectations.  You’ll want to know if they have designers on staff to enhance your material, adding a professional touch to your message.

You should ask how many years their business has been in operation.  This is very important, as an experienced long standing provider will have knowledge of how to design, organize, print and distribute your direct mail campaign, one that is set up for success.

Resources Necessary for Successful Direct Marketing

A reputable direct mail and marketing company will have the resources necessary to meet your project deadlines, ahead of schedule.  Data mining software, on staff graphic designers, and plenty of capacity with modern printing presses are all necessary components of a successful marketing company.  

Experienced Direct Marketing Company in Chicago

Chicago is one of the busiest cities in the United States, it may be difficult to find what you’re looking for with so many options.  You may find several companies that say they are a direct marketing business in Chicago, but you will only find ONE that will give you the level of service that you deserve.  

Caldwell Letter Service has been providing exemplary service to Chicago based businesses for over 80 years!  Since 1932, we have provided full service marketing including design, print, mailing and fulfillment - giving our customers the convenience of having all direct marketing and distribution needs under one roof.  

We have vast experience with all promotions offered by the United States Postal Service (USPS), giving even more value to our customers.  With our knowledge and experience, we can assure that you will receive discounts for any eligible mailing program.  Since Chicago, IL is a major hub for the USPS you will have the fastest service available for all of your mailing projects.

For a reputable direct marketing company located in Chicago, IL that has the capacity to meet your deadlines, with quality products produced from decades of experience, there is only ONE solution - Caldwell Letter Service, Inc.   Contact us today for a free no cost no obligation quotation to all of your direct marketing needs.  

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Product Promotion: Marketing Postcards

Getting word out about a new product you’re launching can seem like a real challenge. Television ads are expensive, and email and website ads are often ignored. Marketing postcards, however, can give you a cost-effective method for reaching your target audience they won’t be able to ignore. Whether you have a brand new menu with delectable dishes or an innovative new device you know that people will love, postcards can be an invaluable part of your overall marketing strategy.

Entice Your Audience

There’s a whole lot of companies out there with products who are competing for the attention of your target audience. Sending out a postcard is an important first step in placing your product at the top, but you have to have an enticing message to take advantage of that positioning. With postcards, you have a wide range of ways to attract your audience. You can include:

A colorful photo of your product

A list of product benefits

Testimonial quotes about your product

Product discounts or special promotional periods

The strategy that will work best for your company will depend on the type of product you’re selling and what your target audience is most likely to find appealing. You want to make your audience feel like they’ll be missing out on something great if they don’t have what you’re selling.

Generate the Sale

Once you entice your target audience with the benefits of your product, you’ll need to show them exactly what they need to do to get their hands on it. This is done through a call to action that’s displayed on the postcard at least twice. The key with any call to action is to get your audience to act right away. For example, if you have a restaurant you may want to say, “Call now to make your reservation,” making your target feel like they’ll miss out on your great food if they don’t call. Your call to action may just be encouraging your audience to visit your website or social media account.

If you want to learn more about marketing your products through marketing postcards, the experts at Caldwell will be happy to help. We have years of experience helping companies generate huge sales with powerful marketing tools.

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Direct Mailing Postcards: The Benefits

If you have thought about starting a direct mail postcard marketing project but still aren’t convinced that the effort will benefit your local organization, business, or political campaign, you might be amazed at the opportunities this type of advertising can present. Despite major advances in technology over the past few decades, direct mailing postcards have remained one of the most popular ways to spread a message in the business and nonprofit world.

Postcards Provide Cost-Effective Solutions

When it comes to spending marketing funds on your organization, finding a method that’s affordable and effective is the holy grail. Postcards are not only inexpensive to produce and mail, but they are highly engaging when properly designed. Large batches of postcards can usually be printed for less than 10 cents per piece, and they can be mailed for only 34 cents. A small investment in a postcard can potentially pay off huge without the risks that can come with other advertising campaigns.

Postcards Directly Engage with People

Think about how many emails, webpage ads, and radio jingles you’ve ignored over the years. Now think about how often you ignore what comes directly through your mailbox. The fact is that people pay much closer attention to what they can touch and feel in their hands than things they can only see and hear through a screen. When you send out a postcard with your company’s message on it, people are much more likely to listen and respond than they would for an Internet link. Some people may even stick your postcard somewhere important if it contains valuable information or attractive graphics, creating a constant reminder of your product, service, or cause.

Postcards Offer Versatility

There are a wide range of goals your organization can aim towards with postcard marketing. For example, some companies use postcards to offer enticing discounts and special offers to new and returning customers. Others use them to announce new products, services, special events, and other developments that may convince the recipient to act. Postcards also come in a wide range of sizes. Small prints are very effective at grabbing attention, but big postcards can dominate every other piece of mail.

You can learn more about the benefits of direct mailing postcards by speaking with the professionals at Caldwell. We’re ready to help you take advantage of this affordable and effective form of marketing.

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Elements of Direct Mail Postcard Design

With a direct mail postcard campaign, you have a limited amount of space to grab the attention of your audience, so finding the right design is crucial to your success. Whether you want to advertise your upcoming charity event or generate new sales leads for your local business, great direct mail postcard design can help you take full advantage of one of the most cost-effective marketing techniques.

Graphics

While some postcards don’t include any graphics to achieve a certain effect, most will have a picture or drawing that attracts the eye. Graphics can take up a part or all of the front of your postcard, but they should maintain a consistent color scheme with the text. Some companies like to include their logo and related art designs while others will include pictures of their products, employees, or locations. Your graphics should be pleasing to the eye while representing the true value that your products or services have for your target group.

Text

Every word on your postcard takes up valuable space, so using precise language is very important in your direct mail postcard design. For example, let’s say you have a sentence that reads, “We have expert agents who have years of industry experience and are ready to help you.” You can communicate this idea in a bullet point that says,“Experts ready to serve you.” You have plenty of space on your website and other marketing materials to use flowery language or complex sentences.

Call to Action

You can create a postcard that’s so attractive it’s hung up on refrigerators all over your community, but if it doesn’t have a clear call to action, it’s useless to your organization. A call to action is how you get your targets to act on your marketing efforts in ways you need them to. For example, if you’re marketing a new menu for your local restaurant, your call to action could say, “Visit us today for 20% off your order!” Combined with great pictures of your entrees and delectable descriptions of your appetizers, your targets may not be able to resist coming to your restaurant.

Creating the perfect design for your postcard on your first try is unlikely, so make sure you make adjustments as you get responses to each mailing. Learn more about direct mail postcard design by contacting Caldwell today.

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Chicago's direct mail service provider: Caldwell Letter Service

Whether you’re responsible for growing a business, getting donations for your nonprofit, or earning the support of local voters, finding effective ways to spread your message to new audiences can be a challenge. At Caldwell, our mission is to help local organizations throughout Chicago and the surrounding areas take advantage of benefits that come from working with direct mail service providers. With our help, you can improve the chances of reaching your marketing goals no matter what type of organization you run.

Direct Mail Services

What’s the best way to get into direct touch with your target audience? If you think it’s through email, PPC, radio spots, or television ads, you may want to think again. By sending a postcard, newsletter, self mailer, brochure, or other piece of printed material directly to someone, you command their attention in ways other marketing methods can’t. Caldwell can help you design a mailer that gets people to notice your organization, leading to more customers, bigger sales, and a greater presence in the community.

Printing Services

Your office may have an inkjet printer, copier, and a few other printing tools, but the high quality printing results you’ll get from direct mail service providers like Caldwell are hard to match with consumer equipment. Caldwell has high-tech offset printers, digital printers, and variable data printers that can meet all the demands of your direct mail campaign. We can create printed materials that exhibit exceptional quality while making sure to meet any important deadlines you might have.

End-to-End Fulfillment

Conventions, trade shows, and other events are an important part of the Chicago business world, and providing swag helps companies spread their brand. Providing that swag, however, can be a logistical nightmare. Caldwell can help you sort, package, and deliver all the swag you need to fulfill all the demand you’ll get at your marketing events. We’ll make sure you get the mugs, pens, bags, and promotional materials you need in the quantities you need without delay.

At Caldwell, our goal is to be your partner in success no matter what the goals of your organization are. Call us today to request a quote or learn more about our services.

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Caldwell's Direct Mail Printing and Mailing Services

If you’re not getting the marketing results you expect from Internet SEO, radio ads, or television spots, it may be time to take advantage of the direct mail printing and mailing services available from a full-service company like Caldwell Letter Service. Whether you want to grow your startup business or get the attention of voters in your area, we can help you reach out to a target audience that will be receptive to your message. We’ll handle every aspect of the design, printing, and mailing of your marketing materials so that you can focus on what you do best.

The Advantages of Direct Mail

Direct mail is a highly effective form of marketing because it’s real and exists in a less competitive environment. Your typical Internet user sees hundreds or thousands of PPC ads and email messages a day, and television and radio spots disappear as soon as they’re seen. Direct mail, however, may only compete with a few other pieces of mail, and recipients can keep it for as long as they want. For example, if you run a catering company, the menu you send out through the mail will be a reminder to local businesses that you’re a great option for lunch every time they’re hungry.

High Quality Printing Services

Whether you plan to send out postcards, newsletters, brochures, or any other type of direct mailer, producing a high quality print will be key to earning a positive reputation with your target audience. At Caldwell, we have a two color Heidelberg MOZ and a four color Shinohara offset press as well as variable data printing technology. We have the capability of printing mailing pieces that will exceed your expectations and impress your customers.

Caldwell Letter Service is proud to provide comprehensive service for small and large businesses, nonprofits, and political campaigns throughout Chicago and the surrounding areas. We have experts on staff who are ready to help you get the most out of your direct mail campaign. Call us today to request a quote or get more information about direct mail printing and mailing services.

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Planning Direct Mail Postcard Marketing

When you want an effective yet inexpensive way to market your products or services to the local community, postcard marketing can help you reach your goals. With postcards, you can spread your message to individuals, families, or businesses who may be receptive to your organization’s mission. Postcards can be a means to an end themselves, or they can be used as an important step in lead generation. Direct mail postcard marketing is a very flexible form of advertising that can suit a wide range of purposes.

Creating Your Mailing List

Before designing, printing, and mailing your postcards, you’ll need to find out where to send them. Creating a mailing list can be accomplished through information you already have in house or by buying a list from a marketing company. For example, if you’ve been running a travel agency for years, you know which groups of people use your services the most, and you can target those demographics for the best results. Startups may want to purchase a list if they’re not sure who in the area might be most receptive to their message.

Text, Graphics, and Layout

Postcards don’t offer a lot of space, so you have to make the most of every square inch when planning your direct mail postcard. One popular approach to design is to put a picture on one side to attract the recipients' attention while having text on the other side that provides valuable information. The key to all postcards is to have an enticing call to action. Whether that means a call to your office, a click on your website, or a visit to your store, you want that call to action to be loud and clear.

Mailing and Printing

If you plan to mail and print your postcards quickly and with the highest quality results, you’ll want to work with a full service direct mailing company. By working with professionals, you’ll save time, prevent clutter in your office, and take advantage of the knowledge of industry experts who know how to get results. Like any other marketing effort, you’ll want to evaluate the results of your postcards and make any necessary changes to optimize results. Planning will likely be an ongoing process.

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Create Your Own Direct Mail Postcard Campaign

If you think that postcards are just cute little messages for grandmothers to send their grandchildren during trips across the country, it’s time to learn about the benefits a direct mail postcard campaign can have for your small business or organization. Postcards are a powerful and affordable way to market your products, services, or people, and they can be used in conjunction with websites and social media to grow your presence in the community.

The Perfect Message

Postcards don’t give you the room you might need to get into the nitty-gritty details of your organization, but you can communicate your vision effectively by approaching your design in a clear and concise manner. In a world where music singles and YouTube clips rule, quick and digestible bits of information are the key to success. Before creating a design, think about the strongest attributes of your brand and how you can communicate those qualities in as few words as possible.

Postcards can contain almost any piece of information you might want to send to existing or potential customers. The more personalized you make each message, the more open your recipients will be to your message. Your postcard can include:

Coupons

Event information

Special offers

New products and service launches

Appointment reminders

There really is no limit to what you can put on your postcards, so we encourage our clients to think outside of the box when planning their direct mail postcard campaigns. Giving your target audience something of value, like a free birthday item or complimentary consultation, will encourage them to follow your call to action.

The Affordable Mailing Campaign

Postcards require the least amount of postage of any type of mailer, giving you the opportunity to create an effective marketing campaign without making a big investment. While not as cheap as email, the information on your postcards are almost guaranteed to be viewed by every recipient, unlike the messages that end up in so many spam folders. Many organizations use postcards as an entry point with a new client. If a recipient shows interest, they can request brochures, newsletters, or more detailed campaign literature.

If you think postcards can help your marketing efforts and you’re not sure where to start, Caldwell can provide all the support and guidance you need. Call us today to begin work on your upcoming direct mail postcard campaign.

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The Benefits of a Direct Mail Provider

The Internet has changed marketing and advertising in many significant ways over the past two decades, but real direct mail still remains one of the most powerful tools for reaching an audience. When combined with the comprehensive services available from direct mail providers, direct mail marketing campaigns can open up great opportunities for growth. If you’ve never ran a direct mailing campaign before, there’s no need to worry. You don’t need any experience or expertise to get the full benefits of direct mailing when you work with a company like Caldwell.

Personalized Targeting and Design Services

Whether you own a small restaurant or organize a local political campaign, direct mail providers will help you find an attentive audience and a mailer design that will attract their attention. Unlike an email, website ad, or radio placement, a direct mailer is almost guaranteed to be viewed by your recipient at least once. With the correct design and layout, it can even have a repeat viewing effect. For example, a campaign leaflet using a bold font for polling location and date is likely to find a home on someone's refrigerator or notice board. Full service direct mail providers know that there is no one-size-fits-all solution for all campaigns, so they’ll help you create a design that matches your organization’s mission.

Save Time on Quality Printing and Mailing

After direct mail providers produce a design and create a mailing list, they’ll handle the entire printing and mailing process so that you can focus on more important business activities. At Caldwell, we have high-tech printing equipment that can produce quality mailers at reasonable prices. We even have variable data printing technology that enables us to personalize each mailer to specific targets. When someone receives a mailer that treats them as a unique individual, they will be far more likely to follow your call to action.

If you have a particularly large mailing campaign, your mailers can take up a lot of valuable office space. Fortunately, direct mail providers can take care of every part of the mailing process for you so that you never have to worry about storing your prints. Caldwell will make sure each mailer is properly addressed and has the right postage before sending it off to the post office. If you have an ongoing campaign, we’ll even monitor the results of your mailers in order to make adjustments and fixes.

Caldwell is always striving to be one of the premier direct mail providers for small businesses, nonprofits, political campaigns, and government organizations. Give us a call today to begin your direct mail campaign.

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Marketing Solutions Using the Mail

The Internet has taken over many functions of the business world, and most things have improved as a result, but regular mail remains one of the most effective ways for businesses of all sizes to market their products and services. Email newsletters, PPC, and social media ads all have their uses, but nothing connects with a potential customer in the same tangible way as marketing mail solutions. No matter what type of marketing goal you have, there is likely a direct mail strategy that will help you reach it.

Create New Leads

One of the biggest struggles for growing businesses is to find potential leads and convert them into clients. A big reason why this is such a difficult task is that grabbing someone’s attention in a modern world full of distractions is hard. Unlike the web, email, and TV, however, real mail commands people’s attention. With some exceptions, we view pieces of real mail with more importance than other forms of communication, and you can take advantage of this by creating a campaign that introduces your product, service, or cause.

Connect with Old Customers

In our modern and competitive business world, you can never take a client for granted. There are always new and better things on the horizon, so you have to work hard to earn someone’s loyalty. Staying connected with your existing customers is one of the best ways to show your clients you really care about their business. You can send out birthday postcards with special discounts, coupons with special offers, and loyalty rewards benefits to let customers know that you’re working hard to keep their business.

Launch New Products and Services

Whether your company is trying to sell a brand new innovative product or is looking to spread their services to new areas, mailers provide the perfect opportunity for grabbing people’s attention to what’s new. Customers love fresh and unique ideas the most when they think they’re part of an exclusive group. You can send out fliers, newsletters, or brochures giving customers the opportunity to take advantage of what’s new and special at your company. Even nonprofits and political campaigns can attract donors and support with marketing mail solutions that hint at exclusivity.

No matter what type of marketing goal you have, direct mail can likely play an important role. Even if you run a tech-based company, marketing mail solutions can entice people to visit your website, download your phone app, or watch your video. In fact, mailers are strongest when used in conjunction with online marketing tools.

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Direct Mail Solutions for Nonprofits

Direct mail campaigns help nonprofit organizations spread their message to audiences who have the will and resources to benefit your organization in substantial ways. At Caldwell Letter Service Inc., we have a team of experienced specialists who can help you design and implement direct mail for a nonprofit campaign that improves funding and awareness for your cause. Unlike other forms of marketing and advertising, direct mailers target specific individuals, families and organizations for more effective results.

How We Approach Direct Mail for Nonprofits

Direct mailing can be used to promote any or all of your fundraising and awareness efforts, and we can tailor each campaign to match your specific needs. Whether you’re trying to connect with a new base of donors or reach out to your existing supporters, we can help you create mailers that are proven to create results. We design, print, and mail postcards, flyers, newsletters, personal letters, calendars, booklets, and brochures. Our high quality mailers will let your existing and potential donors know how much you care about your cause.

Your One-Stop Spot for Direct Mailers

Designing, printing, and delivering the direct mailers for your campaign can seem like a daunting project, but we’re here to make the entire process as quick and simple as possible. We’re here to be your one stop shop no matter what goals you have. We can help you design a mailer that will attract your target audience, print your mailers using high-tech equipment, create a mailing list that targets a receptive audience, and send out your mailers using the most reliable and cost-effective delivery services.

With the services available from Caldwell, you’ll never have to make separate visits to the designer, print shop or post office. We know that it’s crucial for nonprofits to put as much money as possible towards their cause, and we have no interest in making you spend more than you have to for your direct mailing. When you work with us, you can count on our professionals to care just as much about your mission as you do.

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Build Your Own Direct Mail Marketing Campaign

Earning new business can be a confusing process for small companies, but direct mail marketing campaigns can be easy and effective no matter what your industry is. The simple steps of your campaign will include picking your target audience, choosing and designing a mailer, and then printing and delivering the results. By taking advantage of the experience and knowledge of a professional each step of the way, you’ll have the best chance of reaching your marketing goals.

Understand and Target Your Customers

Whether you sell unique craft items or valuable home services, there are likely to be specific demographics most likely to buy what you’re selling. If you have existing customers, you can study them to find out who those people are. If you’re just starting out, professionals at a direct mail marketing service company like Caldwell can help you pick a target audience that’s most likely to respond to your campaign based on previous client information.

Pick and Create Your Mailer

There are a lot of different types of mailers available, but you should choose a layout that matches your company’s unique style and vision. Maybe you’re launching a new product and want to show it off? A full page flyer with enticing descriptions and colorful pictures could be perfect. If you’re offering a limited discount, a short postcard that gets to the point can get people visiting your shop. Match your mailer with your company’s colors for consistent branding.

Printing and Delivery

Having a design and target audience isn’t much good if you can’t print and deliver your mailers. The most cost-effective way to get your campaign to your target audience is to take advantage of the resources of a full direct mail marketing service like Caldwell. We have high-tech printers for creating high-resolution quality prints, and we have the equipment and tools to send out a large amount of mailers at the most affordable rate. We can make your unique direct mail marketing campaign a success.