Digital Marketing -UMD

Digital Marketing blog 

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Google Ads- Paid Search

The term “Google Ads'” can be quite simple, as it was made by Google where advertisers bid to display short advertisements, service offerings, product listings, or videos to web users. When deciding what search terms you want to target, you need to take the following a dew things into consideration: Whether it’s relevant to your audience and whether it’s highly searched for.

So how do they work? Depending on how competitive the keywords you’re bidding for and the relevancy of that keyword to real conversions for your company, this may or may not work for you and your business. Mostly, people have found that Google AdWords is pretty constructive for many kinds of businesses, as long as they don’t decide to spend their money on the wrong keywords, along with poorly write weak, low CTR ads.

For more information on Google Ads- Paid search, check out my blog post: https://dmhammoudeh363.wordpress.com/2020/12/02/google-ads-paid-search/

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Google Ads – Display Advertising

The Google Display Network is designed to help you find the right audience. Its specific targeting options lets you strategically show your message to potential customers at the right place and the right time. It is important that you find new customers along with engaging your existing customers, and drive more conversions using automation.

Changes made in the Display Network can take 12-24 hours to apply and may not show as soon as you hope. It is important to keep this in mind while creating a new campaign or when making changes to an existing campaign. You might want to set up your campaign a few days before the launch considering these changes could take up to a whole day.

A more in-depth blog post on Google Ads and Display advertising is on my website linked here: https://dmhammoudeh363.wordpress.com/2020/12/05/google-ads-display-advertisting/ Check it out for a better understanding and my other blogs for a better understanding on digital marketing topics!

[dmhammoudeh363]

Michigan SEO Topics & Workflows

SEO (Search Engine Optimization) is the process of improving quantity and quality of website traffic to a site/page by search engines. “It is the process of improving your website to increase its visibility for relevant searches,” according to https://searchengineland.com/guide/what-is-seo . SEO also traffic instead of direct or paid traffic.

According to link-assistant.com, and this pdf i found: https://www.link-assistant.com/uploads/resources/seo-workflow.pdf , there are 6 steps needed to take in order to achieve a Winning SEO Campaign.

Step 1: Find Your Target Keywords

Step 2: Check Your Website’s Ratings

Step 3: Detect On-Site Issues and Fix Them

Step 4: Optimize Your Landing Pages

Step 5: Eliminate Harmful Links

Step 6: Build Quality Links

I also have a full detailed blog post about Michigan SEO topics and Workflows that you can check out here: https://dmhammoudeh363.wordpress.com/2020/11/22/michigan-seo-topics-workflows/

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Ford Keywords

What are keywords in the digital marketing world?

A blog post i have written about keywords is linked here: https://dmhammoudeh363.wordpress.com/2020/11/12/keywords/ I discussed what keywords are and how they are helpful to businesses. Shortly, consumers use keywords to define information, product, or service they are looking for. Keywords model a consumers search behavior.

But in class, i had to do a project specifying how Ford Motor Company would be able to benefit from looking at keywords. With my gatherings, I found information on how to accurately obtain relative and cost-efficient traffic using Google’s search engine. Ford should be able to not only boost their sales for the future, but increase their stock prices if the keywords are used correctly. I focused on both popular, and less popular keywords in this strategy in the markets for the United States along with the United Kingdom.

A more in depth post is linked here about more findings with Ford Keywords: https://dmhammoudeh363.wordpress.com/2020/11/14/ford-keywords/

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OffSite/OffPage SEO

“Off-Page SEO” refers to all things that you and others act upon away from your website to higher the ranking of a page via search engines.

Many activities that don’t result in a normal link on other sites are important for off-page optimization. On-page search engine optimization happens on the site, while off-page SEO happens off the site. For example if someone is writing a guest post for another blog, or even leaves a comment, they are doing off-page site promotion. It’s nearly impossible for Google to determine the value of any web page if there aren’t links that are directed to it, no matter how useful, fresh, or in-depth the content on the page can be.

Here i have linked my blog post OffSite SEO that is more detailed, check it out! https://dmhammoudeh363.wordpress.com/2020/11/21/offsite-seo/

[dmhammoudeh363]

Off-Site SEO

“Off-Page SEO” refers to all things that you and others act upon away from your website to higher the ranking of a page via search engines.

Many activities that don’t result in a normal link on other sites are important for off-page optimization. On-page search engine optimization happens on the site, while off-page SEO happens off the site. For example if someone is writing a guest post for another blog, or even leaves a comment, they are doing off-page site promotion. It’s nearly impossible for Google to determine the value of any web page if there aren’t links that are directed to it, no matter how useful, fresh, or in-depth the content on the page can be.

Here if a more detailed blog post about offsite seo: https://dmhammoudeh363.wordpress.com/2020/11/21/offsite-seo/