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A History of SMS Text Messaging

The term SMS stands for Short Messaging Service. This is one of the fastest growing types of communication today. Rising from its identity as a novelty, it is now an industry that commands an $81 billion dollar price tag annually. What is it about this technology that has made it the colossus that it is today?

1992 marked the year of the first SMS message transmitted from Neil Papworth to Richard Jarvis from PC to handset. This UK pair soon saw text messaging being achieved via a GSM phone by an engineering student through Nokia. Today there are over 2.4 billion users that are communicating via SMS messaging.

Many think that SMS and text messaging are one in the same. This is simply not true. SMS is the most common type of text messaging, but texting is not the same as SMS messaging. You can send a non-SMS text message, even though SMS is the current industry standard. Just like when someone asks for a "Band-aid" or "Kleenex" they are really looking for a bandage or tissue, SMS messaging has become synonymous with the identity of text messaging. This only illustrates the way that SMS has taken hold in the industry, but it does not truly prove its success.

SMS messaging did not enjoy a fast period of growth in the beginning. Most did not use this service often, and many did not use it at all. The average person with SMS capability in 1995 sent only .4 messages per month on average. Today it would be difficult to imagine how you could go without texting several times in a week. Obviously, it caught on like wildfire in the subsequent years. By the end of 2006 there were millions of text messages being transmitted daily all over the globe.

Phone service providers have a solid business auto reply  SMS messaging service. The average price of today's text message is around $0.11. The profit margin on a text message is somewhere around 90%, and it illustrates why SMS messaging is such a big deal to the service providers. The profit is huge, while the investment above the infrastructure is quite minimal.

The original intent for SMS messaging was to be linked to GSM, but today just about all major networks offer similar services. The biggest network, 3G, offers messaging as part of its service as well. Even though the types of messaging are expanding beyond SMS, they will not be undercutting the profitability of SMS messaging anytime soon. There would need to be quite a breakthrough for the industry to sweep SMS under the rug.

The J-Phone Skymail and the Short Mail System for NTT Docomo are the most popular Japanese alternatives to SMS. The capability to email from phones is also becoming quite popular, which utilizes TCP/IP and SMTP protocols rather than SMS. These alternatives afford users and providers alternatives to SMS for their texting.

SMS has changed the landscape in handheld communication, and today it is its own market. You will not see this pioneer disappear anytime soon.

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Mobile SMS Marketing Information – The Importance and Potential of the Service for Businesses

Nowadays, almost every individual across the globe owns a mobile phone. According to statistics, people that have a mobile phone will generally receive and send more text messages, rather than make calls from their mobiles. Moreover, text messages are currently considered the most popular and used application worldwide, as phone companies state that approximately 4.1 billion SMS are sent every day. Consequentially, this mobile SMS marketing information can make the difference between your business and your competition. Even though it was ignored for quite some time, the truth is that businesses have yet to learn about the importance and the great potential of this type of marketing.

Corner stone of mobile SMS marketing information:

As any mobile SMS marketing information guide will tell you, mobile marketing is a direct form of advertising that uses small text messages to deliver the company’s ideas and promote its services and products. What makes it special is the fact that businesses need to come up with a clever and ingenious way to spread their message, as SMS are usually limited to 160 characters. Therefore, before you send messages to the entire mobile SMS marketing database, take your time and check whether the message is relevant with the needs and standards of your target audience.

Work with the best  mobile SMS marketing service provider:

Since you can send text messages to all your clientele at once or select only a few of them, it is a good idea to work with a mobile SMS marketing service provider. For starters, these services can recommend you the mobile SMS marketing solutions that work well with your industry and company policies. For instance, if you own a supermarket or a shop, then you can send your clients and potential customers free coupons. While you may be lead to think that you actually throwing money out the window, the truth is that you will extend your database quite quickly and make more people interested in what you have to offer.

TXT180 is  the best service provider for text message marketing and group text messaging  Services.  My research and analysis  reveals that TXT  180 is the most cost effective service provider with best technology and top customer service. This super simple marketing method can be started for $9.95 per month.

 Usually, marketing experts recommend the usage of mobile marketing in combination with traditional advertising via the TV, radio or local newspapers. The idea behind this is that you want to make sure that your message is heard or read by as many people as possible. Keep in mind that not everyone has a computer, listens to the radio or watches TV. In addition, by promoting your services or products in different ways, you are making people more familiar with your product. Therefore, the next time they will have a hard time deciding on a certain item, they will surely purchase yours, as they know about it.

On the other hand, even though they are powerful tools, make sure that you do not surpass certain boundaries. For instance, this mobile SMS marketing information guide advises you against sending text messages very frequently. After all, the strong points of the marketing are the actual content of the message and what you have to offer. This is why one of the informal golden rule of the SMS marketing is that it is better to refrain from sending a text message, if you do not have an actual target.