Advanced Praise for âDon GrodĂ©oâs The Art of Sellingâ by Don GrodĂ©o
Throughout âDon GrodĂ©oâs The Art of Sellingâ by Don GrodĂ©o, one finds oneself ensconced not in a âme tooâ primer on successful sales tactics, but in a rumination, more fundamentally, on the nature of relationships, psychology, and desire. Beginning with an incisive exploration of human nature â drawing heavily from a deep bench of philosophers (Hume obviously ranking among GrodĂ©oâs favorites) and developmental psychology (Piaget devotees, rejoice!) â âThe Art of Sellingâ explores the complex dimensions of decision-making and the subtle art of behavioral manipulation. (Remeber, as he often reminds the reader, to use these powers of persuasion for good, not evil!) Always approachable, frequently humorous, and backed by many years of highly successful selling, GrodĂ©oâs work is surprising in its âhold-nothing-backâ generosity. A must read for all aspiring salespeople â and even those looking to learn a bit more about social dynamics.Â
Reviewed by Kip Musgrave, contributing editor, Boyne City Gazette










