New Zealand Men’s brand I Love Ugly, has done it once again with their latest editorial campaign Generations.Based on aspiring young people to follow their passions, desires and beliefs rather than finding themselves pressured into conforming to societies ‘norms’. This campaign features a group of young boys who were asked about their future aspirations and older men about their regrets.
Generations focuses on the aspirations of young men (aged 3 -12) asking them what they want to be when they grow up. These individuals are a stark contrast to the older men (aged 48 – 69) positioned next to them who are asked about their regrets.
I love ugly “generations” Editorial Campaign New Zealand Men’s brand I Love Ugly, has done it once again with their latest editorial campaign…







