DOUGHNUT ADVENTURES

Our search for the perfect doughnut.

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Happy Donuts

Happy Donuts in Ladbroke Grove has certainly started to grow in recognition since we visited last year, as it’s won a few certificates of excellence. But it still feels hidden away, and has yet to break into that hipster doughnut market. Rather than being Instagramable, Happy Donuts has the aesthetic of early noughties shake shops. And although nostalgia for those simpler days may be invoked for some people, Happy Donuts invokes a different nostalgia in us - nostalgia for its texture.

Their doughnut texture is a beautiful hybrid of the comfort carny fried doughnut, and the raised pillowy doughnut. Both times we’ve come to Happy’s we have arrived before twelve; the downside is there are less flavours to choose from, as you can see the chef making each doughnut from scratch. The upside is they are as fresh as possible. In the past, Happy Donuts has got a prestigious five out of five for texture, so it was sad on this adventure when we had to give it a four.

We got the cappuccino, vegan custard and strawberry jam.

It was obvious as our teeth sunk into the Cappuccino doughnut that Happy Donuts had maintained its high quality dough - texture was well on its way to a five. The unfortunate part was the flavour; it was sour and acidic, much like if you make a shot of coffee incorrectly. The chocolate glaze was lovely and rich and, if the coffee was done correctly, would have balanced out the flavours superbly.

For you Vegans you will be glad to hear their was no discernible difference in dough (unless you mean dough as in money which there is a £1 difference). Unfortunately the same cannot be said of Vegan custard. EJ doesn’t like custard at the best of times, and this was not the best of times - vegan custard is a lumpy flavourless rice pudding-esque goop that was artificially coloured fluorescent yellow due to lack of eggs. This was the first mark down in texture.

And last the strawberry jam, the dough once again was the most appealing thing. The jam was fine, not a completely silky seedless jelly and still sweet and cheap, but was perfectly acceptable.

Now dear adventurers, we would normally give our ratings here but we saw the grand potential in Happy Donuts and decided to get more. We chose the Red Velvet so there would be a comparison with Doughnut Time’s admittedly good vegan Red Velvet, and just a plain sugar ring, so we could fully focus on the dough. Unfortunately this is where it all went wrong.

The Red Velvet dough was different; something in the colouring of it took away the crisp outside, leaving a soft, disappointing bite with a no-sugar cream cheese topping which defeats the purpose.

And then there was the Sugar Ring. In a battle for perfection you have to risk a lot, and sometimes those risks don’t pay off. For the first time in our adventuring history we had a doughnut that was undercooked. Although not necessarily going to kill you, it is the death of a doughnut.

RATINGS

Texture: 4

Flavour: 2.5

Ease: 3.5

Ratio: 3

Balance: 3.5

OVERALL: 3.3/5

Happy Donuts has the best texture and there’s just no competing with that, but some of their fillings - the red velvet variation and the uncooked variation - can bring that score down. It is hard to say what to recommend; we would probably say the jam, just because there was nothing wrong with it - the flavour just needs work. We’ll be back sooner rather than later on this one, because much like actual nostalgia Happy Donuts are imperfection with a perfect sugar rolled outside.

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Dum Dum Donutterie

We had been wanting to come back to Dum Dum Donutterie for a while, as they keep popping up on various ‘best of’ lists. Our previous and only outing there was one of the worst times we’ve had, during which we tried Boston Creme, Creme Brulee and Vanilla doughnuts. That experience got a score of 1.6 / 5. However, we never tried the croissant donuts, and because Time Out feature them in their featured article ‘14 OTT Doughnuts’ we thought today was the day.

We decided to get the Zebra crodough (nutella & chocolate), a strawberry jam and cream and for scientific purposes we bought a mini boston creme to act as a control and to see how it compared to our previous experience.

The Boston Creme was as bad as we remembered. The flavour was hollow and devoid, with an unfortunate bitterness to the chocolate. The texture of the dough was almost stale, with no sweetness or elasticity, but this is why we wanted to try the crodoughs here, to see if there was a difference.

The strawberry jam was the best of the three; it was sickly sweet but sugar didn’t dominate the flavour of the jam and cream. The flavours of these were once again very plain and cheap. The crodough was a definite improvement to the texture of their regular doughnuts; providing some space and air between the layered pastry gave a bit of brevity to the bite. 

The Zebra was a travesty to our mouth. Its construction is consists of: plain dough, chocolate, plain dough, chocolate, in consecutive layers of doughnut to form the zebra pattern, with a Nutella filling in the middle and the chocolate shavings on top. What is so difficult to get past about this doughnut is that they have a thin layer of Nutella with grains of sugar mixed in to multiple layers, giving it a horrible texture. A sugar rolled doughnut is appreciated and loved by us, but sugar between multiple layers of pastry takes away the very structure of the bite that makes doughnuts so great.

The crodoughs were an improvement in terms of dough, but they were very difficult to eat, as both came apart at the seams. Overall this adventure did improve the place by .1, bringing it to a grand total of 1.7/5 for this time around. Fool us once shame on you, fool us twice we are the dum dums.

Ratings:

Texture: 1.5

Flavour: 1.5

Ease: 1.5

Ratio: 2

Balance: 2

OVERALL: 1.7/5

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Donut Time

A fourth of July donut, a Pride donut and a vegan donut that has been hyped up by numerous vegans - it was time to re-evaluate Donut Time.

The popular Australian company, Donut Time opened up here in London last year and rapidly expanded, now in three locations across the city. Their unique selling point is the utter extravagance that each donut promises. On our visit today we saw an Eton Mess donut that had a literal jar of jam on top; a glass container perched upon a pastry. With each doughnut between £4 - £5, and having a needlessly over the top aesthetic, something special should be expected.

We decided to try the Pride Doughnut as our ‘control’ - a regular vanilla glaze with rainbow decoration, and within the first bite we were instantly reminded of why this is not our go to donutterie. The flavour at Donut Time is sugar. It reeks of sweetness that overpowers everything else.

The Vegan Biscoff was not distinguishable as vegan, because the only thing to try to distinguish it from is, again, sugar with the barest hint of coffee.

The Captain America had chocolate dough, ganache filling and crumbled brownie topping, kind of moving away from the sickly sweet sugar motif which was appreciated. The flavour was bland, a la instant pudding. Much like the country it represents, it makes many promises it cannot deliver.

RATINGS:

Texture: 2.5

Flavour: 2

Ease: 3

Ratio: 4

Balance: 1.5

OVERALL: 2.6 / 5

The dough had one soft texture throughout, without any sort of variance between the outside and interior. We’ve certainly had worse textures, but for the cost of these donuts we really expected more. The doughnut here is a vehicle to spike the blood sugar and social media presence. We deserve better. You deserve better. Doughnuts deserve better. Don’t waste your donut time here.

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St John’s Bakery

St John’s was our first doughnut adventure one year ago. We woke up to the morning sun and travelled to a little bakery under a railway, making sure we were there when it was open to get the freshest doughnuts. We went there first because we heard they were excellent. And on our one year anniversary we return.

The St John’s bakery is located on Druid Street in Bermondsey. With each doughnut priced at £2.50, it’s the best value for money doughnut of its kind (in the same quality bracket of upmarket doughnut stores).

We had all five flavours on offer; a couple of these are the best of their kind in London: Raspberry Jam, Lemon Curd, Vanilla, Butterscotch and Chocolate.

Picking up a St John’s doughnut is surprisingly heavy; you start feeling it like a kilogram weight being lifted by a kid, and it makes you just as excited as one. The outside is perfectly crisp and is covered in sugar, making it messy but a delight. This perfect fry result contains the flavour well and is pretty consistent in texture over the day. The inside is soft and airy, as breezy as the experience.

Expecting disappointment like at Bread Ahead, we went with Lemon Curd first, and already we’ve hit one of the best of its kind. The filling is thick and creamy, evoking the curd aspect of the promised flavour. The lemon is subtle but very much present; it’s not acidic at all so makes the whole treat really smooth. EJ, who really doesn’t like lemon would still gladly eat this doughnut.

The Jam was a bit of a disappointment; it was mostly the bitter aspect of the raspberry, and lacked any sweetness. You could see that real raspberries were used, as evidenced by the amount of seeds inside, providing an unpleasant adhesiveness to the filling texture.

On our first adventure here the butterscotch was the surprise hit amongst us; this time not so much. The flavour was still excellent, but not quite strong enough. Looking at previous pictures they have definitely changed the recipe for this doughnut and unfortunately it’s not for the better.

The chocolate had the opposite problem. The filling was too oozy, preventing this doughnut ever competing with Bread Ahead for best chocolate. The flavour of it was good, but overall it evoked the feeling of eating melted chocolate ice cream.

The best doughnut here - and the best of it’s kind anywhere - is the simple Vanilla. To see a basic done to an excellent degree makes our hearts flutter, and not just because this is our fifth fatty sugary treat of the day. The velvety texture allows a tranquil mouth feel of the perfect vanilla flavour. Looking at the filling it is the right colour of a yellowy white and contains little black splots of real vanilla bean. To quote us as we ate this, we said without hyperbole that ‘this will change your life’.

Texture: 4.5

Flavour: 4

Ease: 3.5

Ratio: 4

Balance: 4.5

OVERALL: 4.1 / 5

This is the highest rating of St Johns yet, but it changed our lives even in its first time by introducing us to the doughnut world. Taking three titles of Best Vanilla, Best Lemon and Best Value for Money this is truly a happy anniversary. Thank you to everyone who follows us, whether it was from the beginning or if this is your first time now.

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Vicky’s Donuts

We knew today we would bask, that the sun would light us up as we went to the best donuts in all of London. This is a bold claim, but there has yet to be a single visit to Vicky’s where we have not come away saying that.

So why don’t we go everyday? Well, Vicky’s started in 2015 by one woman inspired by a trip to Toronto, the land of doughnuts; coming back to her Dalston flat she started making donuts, photographing them, selling them and of course eating them. Now with a donut team she makes donuts to order for special occasions or big events, but occasionally does she come to small pop-ups. To know where Vicky is going to be you have to follow her social media, and today she told us she was going to be at Noshville food market.

Vicky has become a titan on the scene through her impeccable food styling; no one makes more aesthetically pleasing pictures of donuts than her, as proved by her over sixty-five thousand followers on Instagram. And although we respect her social media skills it is not what we rate our adventures on.

Let’s first discuss the texture of the dough. She does both regular and vegan - which we could not tell the difference between - and she does two sizes. The smaller of the two gives a less satisfying bite and requires real ripping from the teeth if you’re trying to share (we realize few but us would share these tiny donuts). However, what the smaller of the two allows is for you to try all the flavours on a smaller budget or smaller stomach.

And the flavour is what makes Vicky the best. She elevates the potential of what simple fried dough can be. Each flavour has distinct layers and depth, taking your tongue on a journey. We had four separate adventures in our mouth today: Apple Pie (v), Smores, Snickers and The Homer (v). Instead of one mixed flavour hitting you all at once you get each flavour in stages; with the Apple Pie it starts with a sweet apple and then goes to a tart apple and with a final kick of cinnamon at the end. 

The Smore was the weakest of the bunch with just chocolate and marshmallow fluff, which was also messy and took down the ease, but in no way was it bad. 

The Snickers was the surprise MVP with a hit of peanut butter flavour, then salted caramel, and finally to just peanuts with chocolate chips added for a boost to the texture. And even a classic like The Homer bursts with fresh tart raspberry flavour, making it the best of its kind.

Texture: 4.5

Flavour: 5

Ease: 3.5

Ratio: 4.5

Balance: 5

OVERALL: 4.5/5

The texture rating has increased from last time with an improvement to the vegan dough. Ease has gone down due to the mess that is marshmallow fluff, and balance has increased just by us figuring out how to articulate why Vicky is so special.

What Vicky does seems unfathomable; this woman has a deft control of our palette. Each mouthful providing several moments of reflection on the flavours in your mouth and how they interact. Today we basked in the sunshine of Granary Square but Vicky doesn’t seem to be moving out the spotlight of Instagram, the London Doughnut scene or of our hearts.

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Wow 100 followers! Everyone eat a doughnut to celebrate loving doughnuts as a team 👏🙌 (at London, United Kingdom)

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Bread Ahead

One of the most popular activities here in London for any foodie is to go down to Borough Market. There you’ll find a range of cheeses, fish and meat, coffee and juices, vegetables and fruit; you can almost be forgiven to think you may have gone back in time. Your nostalgia peaks for a time where you can shop for food like this and we’re guilty of the same; our nostalgia for Bread Ahead doughnuts is high and proud. 

Matthew Jones started Bread Ahead in 2013 and it is a staple of the London doughnut scene, constantly appearing on top doughnut lists and even winning awards. Jones boasts that the key to their dough is long fermentation and overnight proofing. No matter what time of day you come to Bread Ahead they have always been consistently excellent in texture, unlike other places where the dough grows stale. Each trip here for us is pure comfort.

Today the stall invited us with their usual Chocolate and Caramel Sea Salt but also offered rarer flavours of Blueberry Jam and Lemon Meringue.

The Chocolate was rich and not too sweet; the flavour was strong, and although unlike Crosstown’s ringed chocolate - which had dark chocolate to balance out - there really is nothing like biting a fully filled doughnut.

Caramel Sea Salt has never been our favourite here. The honey comb on top, although it’s a nice touch, doesn’t add anything other than aesthetics. We found the flavour particularly weird today, reminiscent of a Werther's Original and missing that sharp twang of salt.

Instead of a Raspberry we had to settle for the Blueberry Jam, which was a disappointment. The jam was much too thin and it really lacked the depth of flavour a blueberry has, giving a rather surface level acidic hint.

Of course we like to look forward to the future and it’s exciting to see an established expert experiment with summer flavours, but the Lemon Meringue is not the innovation that will change the world. It is a failed flavour with a lemony sugary creme where no tartness was to be discovered within a bite. Meringue you would expect crunchy little bites but instead it seemed like uncooked meringue, as the filing was just too soft to give you that satisfying mouthfeel.

Texture: 4

Flavour: 3

Ease: 2.5

Ratio: 2.5

Balance: 3.5

Overall: 3.1/5

Overall the dough remains strong, but the ratio was off on a few occasions, some with too much and some with too little, and the runniness of some fillings taking down the ease. This is not something we like to say at all but stick to the classics of Chocolate and Raspberry.

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We revisited @dominiqueansellondon on a mini-adventure in order to scope out the new June flavour and see if the failure of May was just a one off. This month is Mirabelle Plum and Lychee (wtf is lychee you guys). We were relieved to discover it was far better than the last flavour, but we remain unconvinced it's hard fondant "icing" and somewhag bland filling. Proceed with caution, doughnut fans. #doughnuts #donuts #doughnutadventures #donutadventures #dominiqueanselbakery #london #cronuts #cronut (at London, United Kingdom)

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Dominique Ansel Bakery

We decided to treat two dear friends to an early morning doughnut adventure. We wanted to show them luxury, which isn’t normally associated with the doughnut game. Where else could we go other than for cronuts at Dominique Ansel Bakery.

The Cronut rose to fame in 2013 when Dominique Ansel created and trademarked the Cronut in New York. Queues went around the block with pastry lovers salivating for the hybrid of a croissant and a doughnut. Since then Dominique Ansel has arrived in Berlin, Tokyo and, our city, London. Numerous imitators have popped up but Dominique Ansel still lays claim on the original Cronut - but does it lay claim on the best? And will it maintain its high previous rating from us of 4.5 out of 5?

Dominique changes the Cronut flavour every month; today’s was filled with a White Peach Jam and Creamy Rose Ganache. With this flavour, and the heavy price of £4.50 per Cronut, the experience promises to be special. However this time it did not deliver, and we were left with only disappointment. To explain why, each aspect of the Cronut needs to be broken down.

The texture of a Cronut is its main selling point - a soft flaky buttery inside with a perfectly crisp sugar-rolled outside. We bought four of these but one was clearly overcooked, creating a too crispy bite with jagged flakes. With Dominique Ansel as a large upmarket brand we expected better quality control so every patron would get the best experience.

The rose is the only flavour of the two that comes through; the peach is nowhere to be tasted. The jam added nothing to the overpowering rose ganache; we needed a sharp fruit flavour to cut through the sweet sugar-laced cream filling. With rose and peach we expected a light delicate taste, but it became too much after only a few bites.

The icing on top of the disappointment was the icing on top. It lacked any flavour and would stick to the top of our mouths, reducing the ease rating and adding an unpleasant texture. We ended up peeling off the topping so we could finish the rest of the pastry itself.

Texture: 3.5

Flavour: 2

Ease: 3.5

Ratio: 4

Balance: 2

OVERALL: 3/5

Overall Dominique really lacked in flavour and balance, and it scored lower in every aspect from our previous outing.

Texture: 5

Flavour: 4

Ease: 3.5

Ratio: 5

Balance: 5

OVERALL: 4.5/5

The precision and consistency of the dough and the traditional tried and tasted flavour combination of strawberries & clotted cream meant this previous outing would be hard to beat; we thought it would at least match it but it dropped by 1.5 in its overall average.

Despite the negative review the key word is disappointment. We truly believe Dominique Ansel makes excellent Cronuts, and 3 out of 5 is still a good score but too low for the £4.50 price tag. Our recommendation would be to look out in their announcements for a flavour that promises a bold taste rather than something subtle. What’s important is our friends still felt treated, even though they had to hear two people pettily complain about their sugary treat.

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BIRD

You may not expect to find doughnuts at a restaurant famous for chicken & waffles, but BIRD in Shoreditch offers doughnuts for dessert so we decided a trip was necessary to see how they hold up. As soon as we got there for dinner we asked the waiter what doughnuts they had. The one and only doughnut they had left was Oreo flavour, so we claimed it as ours.

The curious thing about BIRD doughnuts is that they actually are not made by BIRD, they are made by one of our previous stops: Rinkoff’s Bakery in Whitechapel. However you cannot buy these directly from Rinkoff’s. After being pleasantly surprised by Rinkoff’s crodoughs we had high hopes for this more traditional style of doughnut.

We were sadly let down. This was the second to worst doughnut we have ever had. It obviously did not help that it had been sitting all day in a window under the beating sun, but then again so had we and we were still fabulous.

This was not like previous adventures where it almost felt like the doughnut was non-existent; it existed. Oh god it existed. The texture of this doughnut was dry, the outside and inside too chewy, and it felt cheap and rubbery. A plain blandness overtook any hint of Oreo flavour; if it was supposed to be the gritty red sprinkles on top than Oreo needs to rethink how they let people use their product.

It is clear why Rinkoff’s do not sell these under their own banner, but it is not clear how Bird gets away with charging £3 for each of these doughnuts. You may not expect to find a doughnut amongst chicken & waffles, nor do you want to. 

1.3/5 - would never recommend to anyone.

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Crosstown Donuts

We all knew that Crosstown provided consistently delicious doughnuts across all twelve of its sites, becoming a fast growing brand and a go-to hotspot for doughnuts in London. Maybe this drastic brand growth was giving us an unfair bias towards Crosstown as just ‘okay’, so we decided we needed to return, going back to basics to give Crosstown a fair chance.

The Shoreditch branch is our local so we got up early and arrived a little after opening time to stuff our faces. Our flavours were Raspberry Jam, the Lamnut (coconut and raspberry), Earl Grey Custard, and Chocolate Truffle.

Our first bite was the promising Raspberry Jam; the soft bouncy dough of Crosstown coupled with the crisp crystalized sugar roll gave a near perfect texture. The jam was clearly homemade and not overly-processed, as we looked in and saw the seeds. 

The jam was not super sweet and had a distinct tartness, an aspect in flavour a lot of other jam doughnuts miss. We were both shocked by this doughnut; in the past we’ve been put off aesthetically by the freeze dried raspberry that seals the filling hole, but beyond its look it was not a detriment to the doughnut itself. The texture and the flavor made this doughnut one of the best jam doughnuts we’ve had, even though maybe we could have done with a tiny little bit of extra filling.

The Lamnut, otherwise known as the Lamington, is a coconut tossed ring doughnut with a cake dough, glazed in thin chocolate and fresh jam filling. Unlike the other doughnuts, the cake dough made this doughnut slightly stodgy for us, and a dried coconut topping - which we both dislike the taste and texture of - brought the texture down. 

Saying that, the texture was not upsetting as we expected, and we finished that doughnut in almost no time. We still find coconut weird, but Crosstown made us accept it in our mouths, but not yet our hearts.

The Earl Grey Custard was our gamble in an odd flavour for the day, and it truly let us down. It was impressive how well it matched the Earl Grey flavour - even capturing the citrus notes - but unfortunately it tasted like an over-brewed cup and its lack of sweetness dragged it down. The sourdough texture was still strong and a healthy ratio of custard to doughnut was admired in afterthought.

Closing out our Crosstown experience was the Chocolate Truffle ring doughnut, a moreish treat that makes you slow down to savour each bite. A milk chocolate filling reminiscent of holiday chocolate balanced by a devilishly dark chocolate glaze gave lots of positive layers to our tasting experience. We were truly warmed and brought back home with this doughnut.

Texture - 4

Flavour - 4

Ease - 4.5

Ratio - 3.5

Balance - 4

Overall - 4/5

Our previous visits to Crosstown have been in the 3 to 3.5 range, and we have said the variety of flavours has been the selling point, but if you go early when the doughnuts are as fresh as possible and go to the basic flavours you’re going to get some exceptional doughnuts. Crosstown, we took you for granted and we’re sorry.

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We had a game changing experience at @crosstowndoughnuts. It's been long decided that they are the most consistent doughnuts in Shoreditch. But they've now proven themselves to be more. We went back to basics with their jam doughnut, and were shocked to discover it was extremely good, despite our earlier experiences. Texture and ratio was excellent, while the jam was clearly homemade and not the smooth sweet stuff we've come to see in most jam doughnuts. Chocolate was as delicious as ever, and the coconut raspberry was shockingly good considering neither of us like coconut. The only disappointment was our gamble on the "earl grey creme" flavour, which tasted exactly of earl grey but with none of its sweetness, just bitter. Overall we've come to realize we've taken Crosstown for granted. 4/5 best doughnuts in Brick Lane. #doughnutadventures #doughnuts #donuts #donutadventures #crosstown #bricklane #shoreditch #london (at London, United Kingdom)

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New doughnut review coming at ya! This one shocked us to our very cores. Guess where we went and maybe you'll win the prize of being right! #doughnuts #donuts #donutadventures #doughnutadventures #photography #food #foodphotography #london (at London, United Kingdom)

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@krispykremeuk successfully inticed us through its heavy advertising campaign to try its limited edition "chocolate glazed doughnuts". Since we also needed to try to disprove @timeoutlondon's claim that Reese's Krispy Kreme merits a #4 place on a best doughnuts list, we thought the time was right to give it a shot. We were wrong. Everyone was wrong. The time is never right. As ever, the glazed was the best by far, but it is nowhere near the classic glazed. The white chocolate was edible, but the Reese's was genuinely upsetting. 2.1/5, never again should we get anything but glazed from Krispy Kreme. Get at us Time Out. We've got the real list ready. #doughnuts #doughnutadventures #donuts #donutadventures #krispykreme #chocolateglazed #london #timeout #food

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Today we stepped into the dystopian future built by McDonald's. We asked their robot for two doughnuts and it delivered them via conveyer belt. The sugar doughnut was a damp ring with chunks of sugar that fell off its surface with every bite. The chocolate one was filled with chocolate pudding and was slightly better. Overall a disappointing adventure - we would never recommend a @mcdonalds doughnut to you, friends. 2.1/5 just eat a Big Mac instead. #doughnuts #doughnutadventures #donuts #donutadventures #mcdonalds #bigmac #london #food (at London, United Kingdom)

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Guys, @vickysdonuts is back to remind us all who claims the crown for best doughnuts in London. Let's break this down, going clockwise. Top left is orange & pistachio (vegan!), chai salted caramel, chocolate & coconut (vegan), and white chocolate & ginger. First of all, the vegan options were SOLID. Flavour was amazing and very well balanced. The chai salted caramel tasted like graham crackers in doughnut form (perfection). And the white chocolate ginger has offically been declared Chay's all time favourite doughnut. IMPRESSIVE. Vicky's again maintains her incredible rating of 4.4/5. YEAAAAAHHHHHHHH DOUGHNUTS #london #doughnuts #doughnutadventures #donuts #donutadventures #vegan #foodporn #foodie #food #kerb #southbank #f4f (at London, United Kingdom)

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Sunday doughnuts! This place is only in Spitalfields Market on Sundays, but we're not convinced it's worth the trip. Overall fairly dry and filled with underwhelming jam (I was very suspicious of the blueberry), they were reminiciant of Sweet which we did not appreciate. The best one was sprinkled iced doughnut. 2.1/5, @crosstown are still the Brick Lane champions. (at London, United Kingdom)