Advertising & IMC

Marketing is an exciting field encompassing product, price, promotion and distribution strategies. Here at Jackson State University I teach upper-level marketing courses like Advertising/IMC, Personal Selling, Intl. Marketing and Consumer Behavior. In addition to the fundamentals, all of my courses include applied learning projects. This blog will enlighten you on some of great things my students are learning. Please follow us and, if you see something interesting, feel free to send us a message. Thank you and I look forward to seeing you in one of my classes soon!

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Those who can’t keep up will eventually get lost!

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Advertising & IMC

Welcome class! For extra credit post international marketing information that you find interesting and comment on material posted by others!

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Red Bull and Fendi are among the advertisers finding cleverer ways to connect with their audience, according to trend forecasting experts LS:N.

Whether it is restoring historical buildings or exploring scientific boundaries in space, delegates at an event held by the creative agency Dare heard...

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Six Simple Insights to Become a Better Innovator

Innovation is a paradox for most of us. On the one hand you are well aware that you have to take new roads before you reach the end of the present dead end street. On the other hand it is risky. It takes a lot of time. And it takes a lot of resources. Research shows that only one out of seven innovation projects is successful. I like to share with you six simple concepts from my practice as innovation facilitator that enable you to become a better innovator at the front end of innovation.

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#jacksonstateuniversity #drcatchings

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7 Things Successful People Do Every Day

I have been interviewing over 30 multimillionaires, 5 billionaires, world-class athletes, NYT bestselling authors, and billionaires.  Moreover, having a family member who has been ranked # 21 wealthiest person in the US and #41 in the world by Forbes a few years back, gave me some insides on what ultra successful people do daily

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Personal Branding Basics | Social Media Today

While personal branding might be simple, it is not easy. The journey to uncover your values, create a strategy for positioning yourself, and sticking to those values at all costs is sometimes challenging.

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Good info!

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I think this is interesting! You may to #jacksonstateuniversity #drcatchings

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Again, a fun way to understand that there is a difference in marketing and advertising. #jacksonstateuniversity #drcatchings

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#jacksonstateuniversity #drcatchings

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#jacksonstateuniversity #drcatchings

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#jacksonstateuniversity #drcatchings

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Let's see which one of these Marketing Advertising ideas would you think would be most successful. #jacksonstateuniversity #drcatchings

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This is a creative informational about advertising marketing. #jacksonstateuniversity #drcatchings

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#jacksonstateuniversity #drcatchings

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Frontline show re social media and marketing Part 2. A must see for marketing majors!

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Interesting Frontline Show regarding social media and marketing. A must see for marketing majors!

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Write Your Brand'€™s Obituary

Pretend that you are a reporter for a local newspaper who must write the obituary for this person, your brand, who just passed away today. This invented scenario can help you uncover the true nature of your brand.