Jan 28, 2014
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Super Bowl
http://www.latimes.com/sports/sportsnow/la-sp-sn-super-bowl-start-time-20140128,0,1693633.story#axzz2rjGY2I90
Super Bowl Ads
http://www.examiner.com/article/2014-super-bowl-commercials-five-doritos-ads-compete-for-1m-prize
2014 Superbowl Commercials
Ok now let's see what interesting articles you have found regarding advertising for the 2014 Superbowl. I would also love to hear about some of the creative commercials you have seen. Please post a link here so we can all enjoy them.
Thanx
The advertising plan for your class project.
Class
As you begin working on your project, please post your questions here! I'm sure some of your classmates will be able to answer them (especially since I will give them 5 points for doing so)!
Thanx
International countries for your class project!
Class
Please share general information on your country such as its demographics, political governance, culture and educational system. You may add other information that you find interesting, including pictures and videos!
Thanx
International Marketing
This semester we have the pleasure of studying international marketing. Here we will get a chance to explore the various countries around the world, their people, culture and buying behavior. A critical component of the course will be an analysis of the products and services that these countries import and export. Thus, we are looking forward to an exciting semester!
Advertising and Integrated Marketing Communication
This semester we will be studying the advertising and integrated marketing communications process. Students will examine various advertising media, i.e., digital, print, radio and TV. And, using their creativity, they will have an opportunity to write an advertising plan for a new product using these various media. Critical to this process will be the development of storyboards. Thus, we are looking forward to a creative and fun semester.