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SEO TIPS

Improve existing content with missing subtopics

Most first drafts aren’t perfect. You’ll almost certainly miss important points, which can hinder your page’s ability to rank in search engines.

So here’s what you can do:

Plug the URLs of the two or three top-ranking pages for your primary target keyword in Ahrefs’ Content Gap tool. Then plug your page’s URL at the bottom. Hit “Show keywords” and you’ll see the keywords that one or more of the top-ranking pages rank for, but you don’t.

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