Driven Local

Established in 2006, Driven Local is a leading provider of local online advertising. Our proven management team has extensive experience in internet advertising, optimization, social media, and statistical campaign integration.

[newsweekscience]

[drivenlocal-blog]

Newsweek posted our Video Project Manager's Beastie Boys Muppets mashup!

[drivenlocal-blog]

Lebron James is going back to Cleveland...

[drivenlocal-blog]

We figured we'd get this Lebron James Powerade Meme out there before the rest of the Internet did! Alt title, "Miami Heat Exhaustion". 

[drivenlocal-blog]

Check out this Whiteboard Animated Video on our Web Design services... We don't just do Long Island, we'll build a great responsive website for anyone located in the US or Canada too!

[drivenlocal-blog]

Driven Local is excited to announce that we’ll be attending GrowCo! This three-day conference brings entrepreneurs and business leaders together to learn from experts within the industry. We look forward to attending keynote presentations, learning workshops and panel discussions, as well as networking with successful leaders from fast-growing companies! Read more on our blog: http://goo.gl/8iEOj9

[drivenlocal-blog]

A few members of our Web Design Department spent the weekend in Baltimore, attending a Responsive Web Design Conference.

[drivenlocal-blog]

Now this is a gift! Thanks Google! It will get plenty of action.

[drivenlocal-blog]

We just got our new wall logo all set…looks great! Thanks Fathead. Great product and service!

[drivenlocal-blog]

We're looking forward to a great event here at Google!

[drivenlocal-blog]

Three Minutes Across the Counter With Kevin Szypula

A chat with the CEO of Melville-based Driven Local.

Check out a great interview with our CEO, Kevin Szypula, featured in the Patch today! 

[drivenlocal-blog]

Facebook just changed the options for adding an Admin to a page on Friday April 25th, so here’s an updated tutorial to walk you through the new changes. Big thanks to Noelle for a great voiceover performance! 

[drivenlocal-blog]

We just added 3 brand new tutorials to our original video series "Small Business Marketing Tips" (Custom Youtube URL, Youtube Channel Icon, and Adding an Admin on Facebook). Big thanks to Noelle and Amanda for their voiceover debuts! 

[drivenlocal-blog]

Brand new animated video highlighting another one of our great services, Facebook Ads Management... 

[drivenlocal-blog]

Increase Traffic with Website Optimization

Google updates its search algorithm anywhere from 500-600 times a year. While these changes are designed to more effectively prioritize information on the web, they can be frustrating for businesses. The Google optimization strategies that were used last year may no longer be as effective. That is why it is so important to stay up-to-date on the latest optimization marketing strategies.

How do you effectively market your website?

• Search Engine Optimization (SEO) – The goal of SEO is to generate organic traffic and leads by ranking your website and/or brand higher in top search engines like Google, Yahoo and Bing. SEO strategies can include numerous on and off page optimization, social media listings, and fresh content. We work with clients to develop a holistic SEO strategy that tracks key metrics and helps boost organic rankings.

• Pay-per-Click (PPC) – This marketing strategy allows you to place paid advertisements on search results pages, as well as on social media platforms. This increases traffic to your website and increases your potential conversion. Advertisements can be geo-targeted to your desired audience through keywords, common interests, remarketing, and ad placement.

• Landing Page Optimization (LPO) – A landing page is the page a user is brought to after clicking on a search engine result link or advertisement. By optimizing the layout of this first page, you can make it easy for visitors to navigate and convert according to your goals. This process will make the conversion process streamlined.

• High Quality Content – New algorithms are becoming more and more effective at eliminating “spam” posts. Instead of focusing on building links, it’s important that website and social media content is interesting, relatable and engaging.

To read more about the importance of optimizing your website with the latest search engine standards and practices, check out this Forbes article.

Driven Local is committed to staying up-to-date and informed on what practices are best for your business!  Our expert SEM and SEO analysts are always working to drive traffic to your website through digital marketing. Explore the services offered on our website to learn more about search engine marketing, display advertising, search engine optimization, and social media marketing.

[drivenlocal-blog]

Marketing tips and tutorials for small and medium-sized businesses, brought to you by Driven Local.

Here are the first two installments of our brand new original series, "Small Business Marketing Tips"... Big thanks to Liz and Monique for their voice-over debuts! 

[drivenlocal-blog]

This week our Employee Spotlight is on SEM Department Manager, Joanna Gelo.  When Joanna began her career at Driven Local, she was thrilled to become a part of a relatively new and rapidly growing marketing field.  She is always looking for new ways to excel in an ever changing and growing industry.

Search Engine Marketing is one of the best ways to advertise for businesses.  Joanna uses her extensive experience in the industry to not only impact the accounts that she actively manages, but to help the entire company’s client base.  When asked what she loves the most about her role as SEM Department Manager, Joanna says that “there are always new and unique situations that arise that I can apply different tactics and strategies to help solve and I am continuously learning.” Her engagement is just part of what make her a wonderful SEM Department Manager.

“My favorite part of working at Driven Local is the people!  The atmosphere is great and there is a vibrant contagious energy of a growing company,” says Joanna.  Her enthusiasm and hard work have helped many clients drive traffic to their businesses.  By developing and testing new keywords, she is able to help clients grow and diversify their businesses.

In her free time, you can find Joanna watching her favorite movie – A League of Their Own.  She also loves listening to Daughtry, the American Idol finalist and rock band with popular hits that include “It’s Not Over” and “Home.”

Driven Local congratulates Joanna on all of her hard work and wishes her a future full of happiness at her wedding next month!

[drivenlocal-blog]

An animated overview of All Aluminum Gutters, featuring Jim's voiceover debut!