The Journey of a Young Aspiring Entrepreneur
Buen Dia! Welcome to my third blog, thank you for staying up until here. For the previous weeks, we the H1 believers just focused on the empathy map for us to have a better understanding on our topic, in this week also, we just spent our time interviewing people who are in our target market, they are the following; busy housewives who are working from home for as we all know, most of us aren’t allowed to go outside because of this pandemic and for our own safety, that’s why many people tried their luck on online business like online teacher, seller and data encoders, some of us may think that working from home will give you more time on your family, however, based on our observations, the work from home workers are also busy, because they spend most of their time facing their phones and laptop and it’s really time consuming because instead of doing the house hold chores, all you can do is to face your laptop from time to time because you don’t want to miss any opportunity and customers, our second target market are the workers who are working by shift, specifically the frontliners, call center agents and teachers, as we all know, they have the most less time to rest and they are even continuing their jobs in their houses, and our last target market will be the workers and the students who are only living in the dormitories, apartments, and pads because they also don’t have enough time to prepare for their foods and needs because they are just sharing room with the other tenants. during this week, we decided to make another hypothesis testing to prove if our proposed problem and solution is helpful to the people and will make a huge impact in the market, we make this hypothesis testing with the help of the empathy map, this empathy map is really helpful for us who are aspiring entrepreneurs because we will feel and hear their sentiments and problems, this empathy map allows us to put our feet on their shoe for us to experience and know their needs.
We, the H1 believers surveyed some people who belonged to our target market, each one of us plays a role in this journey, and helped each other to be able to finish this task, each of us interviewed three people and the total number of the people that we had interviewed during the past weeks are 18 people, as much as we would like to do our interview face to face, the current situation wouldn’t allow us, however, some of us has done face to face interview which akes our hypothesis testing more reliable. Based on their answers to our first 3 questions:
Do you see any applications that offer the same content as our proposed app?
Do you see any 24hours convenient stores near your house and workplace?
Do you see any app that offers to transport your heavy equipment in your area door to door?
We interviewed five respondents for this question, they are Ms. Cynthia Ederoso, a housewife and an online seller, Gerlie Esteban, a teacher, Gina Divinagracia, a nurse, Vee Tagalogon, a call center agent and Charyvine Palmares, a student who lives in a boarding house. Most of them answered that they have seen an app who offers the same content as our proposed application, however, the difference is that, based on the app that they see, it doesn’t offer to transport heavy equipment in their area door to door, because the app that they see only focuses on the foods and online shopping which makes our proposed app unique. And to the second question, most of them answered no, because most of the couriers will not deliver in our area, and as to the last question, all of them answered that there are no app or services that offers to deliver their purchased heavy equipment door to door.
And to our second question “what do they say”, it will allow us, young aspiring entrepreneurs hear their sentiments, and to be able to put ourselves in their situation
What were your past experiences in online shopping?
Was the price worth the product?
Do you think it's really helpful to you and to your area to operate an app that offers to buy your needs and deliver your heavy purchased equipment door to door?
What was your opinion on online shopping?
We interviewed three respondents for this question, they are Ms. Crystal Mae, who works at SM Downtown who lives in a boarding house, Ms. Pau, who works from home, and Ms. Eris who works as a teacher and Ms. Hazel who works as a call center agent. All of them shares their experience in online shopping and all of them has a unique perception about it, as for Ms. Pau, she seldom uses online shopping because sometimes, the shipping fee is more expensive compared to the product, and sometimes the price of the product isn’t worth it. And for Ms Crystal Mae, she shares that she haven’t tried online shopping yet because she’s afraid that she will be scammed by the seller which is really common nowadays, and as for the price, she said that it’s kinda luck if you will get a product that is not defective and worth the price, and she shares that it would be really helpful if there will be an app who will offer to transport and deliver their heavy equipment door to door because it will be less hassle and she also said that as for her, online shopping isn’t that safe, as for our third respondent, Ms Hazel, as a call center agent, she shares that the online shop has been a great helping hand for her because she don’t need to go outside or in the mall to buy her daily needs and necessities due to her hectic schedule and she also said that all her purchased item in online shopping are all worth it but you should limit your expectations in order for you to avoid frustrations and if ever there will be an app that will offer to transport heavy products door to door, it would be really helpful, not just for her but as well as to their community, especially that we are in the midst of pandemic, and as to our last respondent for this question Ms. Eris, she shares that, the online selling platform is always been a helping hand for her since she has a hectic schedule and also told that if ever our proposed app will be launched, it would be really a great help for her as to her family also.
As to our third question, “what do they do?” we will be able to know the things and problem that they have been going through and how they deal with it,
What do you usually do when you're in hurry?
What do you usually do when you need to buy something in the malls/grocery stores but you're too busy to do it?
What do you usually cook for your children when you're working from home?
Our first respondent Ms. Fatie, she is a student and teacher at the same time, she took her masts degree at the University of Mindanao, she told us that whenever she is in a hurry situation, she usually panic and then relaxed, and to solve that, she will take down notes all the things that she needs to do to avoid panicking, and to our second respondent, Ms. Hannah, she is a student who lives in a boarding house, she told us that whenever she is busy, she tends to do multi-tasking and every time she needs to buy something in the grocery, she sometimes will look for someone who will buy her the things that she needs and to our third respondent, Mr. Sier, he shares that he also does taking notes to avoid panicking and to manage his time properly, and whenever he’s busy and needs to buy something, he tends to do the most important task first then do the shopping right after he finishes the assigned task. And for our last respondent Ms. Melyza, a registered nurse, she shares that whenever she is busy she tends to skip her meals as well as doing her makeups, all she does is grab anything necessary so that she won’t be late for her work, and she also shares that she tends to prioritize to do the important things first before going to the malls to avoid panicking.
As to our fourth question in our empathy map, “what do they hear?” we will be able to hear their opinions and sentiments about shopping.
Who influenced you to try online shopping?
How much do you usually spend on online shopping?
What applications do you usually use in buying from online stores?
According to our first respondent, Mr. Harold Jumawad one of the health representative and the same time promoter of the product MG PLUS HERBAL DRINK formulated by Dr. Lourdes Rosaroso for his program "Kini ang akong suliran" on the radio, he is also living in a boarding house only, he said that her/his cousin who influenced him to try online shopping. he spends almost 7thousand a month to buy their needs and wants through lazada and shopee and as to our second respondent, Ma'am Gleen P. Payot one of the Senior high School teacher in Managok National High School she shares that she usually do online shopping because she doesn’t have enough time to go to the mall, and she also told us that it’s her sister who was the one who influenced her to try online shopping and she almost spent 15,000 every two months in online selling platforms like lazada and shopee.
As to our last question in our empathy map, “pains and gains?” we will be able to know their sentiments and opinions.
How do you usually feel when your purchased product is defective?
How do you feel when the shipping fee and the product that you've purchased online are very expensive and not worth the price?
How do you usually feel when you skip a meal due to your busy schedule?
If you're to solve your problems and sentiments in online shopping how would you solve it?
According to our first respondent Mr. Reymer John, he shares that every time he purchased something from online shopping and it’s defective, he will feel disappointed and dissatisfied especially when the shipping fee is very expensive and the product wasn’t worth it and as to our second respondent, Ms. Chang, she shares that she will be worried every time she had purchased a defective product from online shopping and whenever she will skip meals, she will be afraid she might get sick, and as to our third respondent, Mr. Kenneth, he shares that every time he got a defective product from online shopping, all he did was manage his expectations and message the seller to solve his problems and for our last respondent, Ms. Pat and Ms. Mary Fatime, they both shared that they will feel sad and frustrated because it’s really hard to find money nowadays.
And base on our hypothesis testing, we concluded that our proposed problem and solution is essential and helpful to the people because most of them shared that they usually tend to skip their meals whenever they are in a hurry and sometimes will just do “pasa-buy” to buy their daily necessities, this app will be a great help to everyone because it will serve as a helping hand to them especially that most people today are busy and can’t go out due to the pandemic. In addition, most of them also shared that if ever this app will be successfully launched, it would be a great help, not only for them but also to their families and community because it will lessen their jobs and hassle-free and most of them also shared that they sometimes have problems in their items in online shopping, and by the help of this app, they will not be experiencing it anymore, because instead of buying stuff in an online shop, why not buy in malls? Our riders will surely help them in buying their needs, from the small ones to the heavy ones, it wouldn’t take them many weeks to receive their product, and our app will also offering to transport heavy items like cabinets and printers to the door of their houses to door, they can pay via cash on delivery or through online banking. It would be a great help not just for the workers but also to the drivers who lost their jobs during the pandemic, because we, the H1 believers want to help everyone that’s why we will be launching this app.
For the past few weeks, our group discussed that we will be interviewing 24 people so that our hypothesis testing will be more reliable and valid, we also discussed if we will still push our proposed venture proposal or we will just find another problem that is rampant in our society today, most of us decided that we will push this because we already started it and aside from that, we believed that our proposed solution will be helpful for us, not only for this pandemic but for the upcoming years because most of the people today usually rely on online shopping rather than going to the malls because it will consume their time, especially that most of the people today are buys.
This week taught me many things, I learned that as an aspiring entrepreneur, you need to experience an know the sentiments of your costumer, you need to put your feet in their shoe because if you will rush on your decisions, you will fail, you also need to know more about your target customer for us to give them the solution that they deserve because there’s a big possibility that if we will rush our decisions, we might give them the wrong solution. After all, as we all know, we have different problems in life, our solution might not be their solution, and if that happens, we will truly lose our customers. And last but not the least, teamwork and cooperation in a group is important, no matter how many you are in a group, if only a few of you will take a step or do their part in the task, you will surely not finish anything, because I believe in the saying that “two heads are better than one”. Thank you so much for reading! God Bless you always and stay safe
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