Power of Instagram for Business
With 100 million daily users and everyone from teens to Millennials and seniors uploading and viewing photos and videos, it's easy to see why Instagram is no longer simply considered "one to watch".
The fact is, Instagram is now a full-scale social network. And a force to be reckoned with.
Furthermore, as of 2015, Instagram is the "king of social engagement," delivering 29 percent more engagement than Facebook and 60 percent more than Twitter, says Nate Elliott of Forrester Research.
Their research evaluated 11.8 million user interactions with 2,500 posts. Brands using Instagram picked up 1+ million followers in 2015; almost five times higher than in 2014 says Forrester’s Elliott.
Not to mention Instagram engagement is approximately 3.5 percent more than Facebook and Twitter. The bottom line, Instagram engagement delivered 58 percent more engagement than Facebook; 120 times more than Twitter.
What else can you do on Instagram to create engagement? Aside from allowing you to share your photos and vids on other social networks, you can:
Follow friends, clients and potential clients
Find topics of interest to clients; email them with links to these posts
'Like' the activities of clients, potential clients and others.
A recent change even allows you to send direct messages via the Instagram platform.
All of which help make using it for business marketing a near no-brainer. To get started set up a user profile.
Leveraging this powerhouse is simple. First set up a user profile. Similar to Facebook, it allows you to add a name, website and short bio. With its built-in filters, it's a simple task to edit and tag your photos using hashtags. That done, you should begin marketing your business.
