7 steps to an effective Facebook marketing strategy
Facebook still reigns as one of the most widely used online platforms by adults. And the vast majority are using it daily, which continues to provide brands and businesses with an opportunity for maximum visibility when implementing a Facebook marketing strategy.
Often times, the toughest part is simply getting started, but we’re here to provide you with seven steps to help get your Facebook marketing efforts off the ground.
Read on to ensure you’re getting the most out of this ever-powerful social media platform.
1. Set goals for Facebook
The first step to any marketing strategy is setting the right goals. This roadmap will be an essential reference to measure against to make sure your Facebook strategy is successful. But to set goals, you’ll first want to do a little research to ensure your plan is attainable through the platform.
In the 2018 Sprout Social Index, we found that marketers on Facebook had a few top goals in mind:
34% wanted to increase brand awareness
21% wanted to increase community engagement
11% wanted to increase sales and lead generation