What is email marketing ?
Email Marketing one of the marketing strategy , We use to sell or promote product to get engage with customers, Email marketing is the best platform for all level of business to gain the customer attention and easy conversion.
In digital marketing email marketing plays major role to get engaged with customers, In each market customers is king of market, according to the digital marketing serve email marketing gains the customer attentions within a short time frame, In each email marketing builds the trust & brand awareness of the product or service.
Email Marketing also helps to encouraging customer loyalty and maximum repeat business, pitch the new customers with different template to acquire business, It also helps the current customers to make repeated business.
Email Marketing develops direct communication to the customers to increase the ROI, It carries the benefit of improving efficiency, It allows to helps the users feedback in real time, so email marketing is one of the best method of advertising.
Some of the peoples says that email marketing is out dated but it's wrong, Its one of the best tactics to get customers , many companies using email marketing tools to gain the business, In USA retail industry and some of the Information Technology Industries uses email marketing to get acquisition new customers on daily basis.
Email Marketing builds the customers trust , most of the companies using email marketing to updates the new promotion about the projects and new updation etc , It helps the customers get more engaged with product or service.
Email Marketing Types:-
>Business to Business Email Marketing (B2B-Email Marketing)
>Business to consumer Email Marketing (B2C-Email Marketing)
B2B Email Marketing is one of the type of the email marketing using Business contacts to get promotion of their product of service, In USA most of the companies using this marketing strategy to grab the customers.
B2C Email Marketing As the name indicates it is one of the email marketing program used consumer list for their marketing or advertising the product, Email Marketing plays major role in retail marketing segment, even their sales rapidly increasing day by day.
Email Marketing Software:
In market there are lot of software tools present for email marketing ,for example MailChimp Constant Contact, eFocusData etc, These products used to send the emails and monitor each mails with the status, even track the open rate conversion rate helps the analysis sales parameters.
This one useful of each small business to get the tools and making promotion of their product with minimal budget level.
Opt-In Email List :-
Opt-In is also called as permission based email list, The email list contains all the contacts are Permission based contacts , most of the companies sending the newsletters to their customers to engaged with their product, these type of the list called as Opt-In Email list.
In all email marketing must use Opt-In email list to get customer quickly, without permission emails are called unsolicited emails ,there are lot laws in each country for unsolicited emails, so please be aware of it used to send the email marketing program.
Email Marketing Laws:-
Australia : The Australian Spam Act 2003 is powered by Australian Communications and Media Authority (ACMA).
Canada :- The "Canada Anti-Spam Law" (CASL) went into effect on July 1, 2014,
European Union :- In 2002 Europe powered by Directive on Privacy and Electronic Communications for unsolicited emails marketing, In the year of 2018 they introduced GDPR a number of new requirements on companies that collect, store and process personal data from EU users, which impacts email marketers.
United States :- The CAN-SPAM Act of 2003 introduced special law for unsolicited emails marketing, This act uses to reduce the spam emails without permission.
Advantage of Email Marketing :-
>Compare to any marketing ,Email Marketing very cheaper.
>High accuracy conversion of engagement compare to any marketing segments.
> Touch the larger audience to get quick sales promotional.
>Easy to handle each of the customers with open rate etc.
Disadvantage of Email Marketing :-
>There are lot of hard bounce will get issues with the server. ü
>Some of the email service providers sending email limits of the email marketing program.
>We need to be careful with all laws across the region.
So follow the all email marketing strategy to make successful email marketing program with high open rate along with maximum ROI.