For many people, auto-play ads are an annoyance; they might play sound, video, or simply flash some pointless ad. Flash-enabled ads have become in the news as of late, where major browsers such as Mozilla Firefox, Google Chrome, and Safari allow individuals to block flashing ads. They might be irritating to one, but for various individuals with disabilities, they can inhibit internet browsing. For example, someone with epilepsy might be at risk of seizure from a flickering image. Those with learning disabilities might lose attention, and those that use text-to-speech might experience difficulty as the ads can interfere with the software. With this, ad-blocking software has become crucial for many to engage in proper internet use. Ads can bring one to another website without warning, and that can cause frustration. The concept might seem simple, but it is bigger than many realize.