Rhetoric is an art—as an artist, we study styles, formations and ways to create ideas. As an English Rhetoric and Writing major, I study the brush strokes of successful writers. These structures help me, as a writer, to convey my ideas and influence my audience.
Almost everything can be considered rhetoric. From interior design, to marketing, everything aims to influence and portray message to the audience. If you are effective, your overall message will shine through. I like to think rhetoric is used to influence others for good, but it commonly is not. Corrupt politicians—although not ALL politicians are bad—often use rhetoric to dupe others and follow their personal agenda. If they are an expert at their trade, they’ll leave those in their dust actually believing it was their own idea. These notions bring up lots of questions and concerns for the art of rhetoric. How do we stop those with ill intentions from making a mockery of the art? How do we, ourselves, continue to use rhetoric for good? And how do we protect ourselves from being fooled?
It coordinates activities (“Lift. . . now”), perceptions (“Look at that bird”), and knowledge of things not immediately perceivable (“many fish are in the river in the next valley".
I enjoyed this first line of Bazerman’s “Rhetoric’s of Speaking and Writing”, more than anything. I thought it applied to the whole piece. Language, specifically rhetoric, coordinates, creates perceptions, and knowledge. These creations are influenced by the authors audience and their sense of reality—their beliefs, their experiences, their present moments.
The present moment means the audiences state and mood, at the time. The mode of communication and the distance between the speaker and audience are also of imperative importance.
For example, in today’s society, texting and emailing have become a regular way to communicate. Friends, couples, and even employers find this channel of communication acceptable and encouraged. But, this channel is fatally flawed. It shows no emotion, no voice inflection, body language, or intent. This is why texting often results in miscommunications and arguments. Neither the speaker nor the audience is necessarily wrong, but often times, things become unclear in the in-between.
The most effective way to communicate would be face to face, but even this channel is flawed as well. It is through rhetoric that human’s may become better communicators. By understanding each other’s motives as well as our own, we level the playing field—at least a little bit more.
All in all, this explains why some speakers and writers are considered more successful than others; they employ better rhetoric. This is why some painters, sculptors, musicians are famous, and others are not. It doesn’t necessarily mean they are “better” or “more skilled”, but rhetoric allows the creator to connect more with the audience, which is the ultimate goal.