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Networking: an important job-search technique

It is always good to listen to the people who are working in the sector you want to work in. Their experiences can light the way that we want to walk. In this context, each week I had an opportunity to listen to a variety of people from the marketing sector during the marketing seminars in GBC. All of them have unique backgrounds and shared insightful information and experiences with us. Some of them were quite inspiring so that I wanted to stay in touch in the future. You never know what can happen. I have sent a connection request to some speakers like Paul Michel and Ashley Walsh to see what they share on LinkedIn and to add them to my LinkedIn network.

If I had to choose a person among other speakers, I can go for Caroline Berryman. Her job was quite different from other speakers’ jobs since she is working for the public sector and her job is not about selling a product. She is trying to increase awareness to protect wildlife like Jefferson Salamanders. In her words, her job is about selling ideas and Influencing people for positive behavioral changes.

I found it quite appealing! It is something that I would like to work on rather than trying to increase a sale of a company that I have zero interest in or does not create any feeling on me. This is something that I found more meaningful.

Her presentation helped me to understand how they are creating and sharing posts to increase public awareness and what kind of difficulties they have related to digital marketing. I know that getting more citizen involvement on social media is harder than promoting a product. However, I believe that working in the public sector provides a very unique and useful perspective that I can also use for different jobs in the future.

It is hard to choose one significant thing from these seminars. All the speakers were sharing insightful thoughts and experiences with us. One common thing that I can mention from these seminars and other industry experts is that following trends and keeping yourself up-to-date is critical for success in the digital marketing world. What you do today might not work tomorrow. Thus, as I understand from their presentations moving with trends is an effective tactic to stay in the game.

These days having a network is quite hard since humans are not evolved to have digital life connections. It is so hard to meet with people and create “strong relations”. By sharing videos and posts I try to connect with the people that I meet on LinkedIn. The organization that I’m working in helped me a lot to create connections with other people since I had an opportunity to work with them in person.

Other than that, I was creating connections and attending events via Eventbrite.com and acadium.com. I had the opportunity to meet with new people by joining events on these websites.

During the semester I have bought some digital media courses and joined their FB groups to meet with new people and understand how they approach digital media solutions and find customers. Those groups help me to understand the common problems that the clients are facing and how they are addressing those issues.

At the moment I’m working as a volunteer for a digital media blog that works with restaurants mainly. It helps me to create networks with video producers, influencers, and business owners in Toronto. Thus, I got some freelance jobs in this way. As I mentioned it is hard to create connections on the internet and differentiate yourself from other job candidates. However, my volunteer job helps me to have better connections since I’m meeting people in person. Also, they see how I’m doing my job in daily life.

At the moment I’m still actively searching for coop opportunities and trying to find a full-time job at the same time. Networking with people online did not really help me to find coop opportunities but make me closer to the digital marketing world for sure and perhaps in the future, my networks can help me to land a full-time job. However, at the moment my in-person communications help me more to find job opportunities.

Sharing engaging content posts like how businesses do on my social media accounts helps me to keep my network relations. Especially LinkedIn is the best place for it! It is important to continually share new content there to inspire people and engage them. It definitely helps to have a solid social presence.

Additionally, working as a volunteer just does not help to get valuable experience but also helped me to have lasting connections with other volunteers and people. After meeting with someone it is good to send a LinkedIn connection request to stay in touch. Otherwise, the person will not remember you most probably and the connection will get weaker.

Networking is one of the most significant job-search techniques that everyone must do either in person or online since connections will ensure you get the job and increase your chance as well.

Influencer Marketing: catching a giant wave while surfing

Recently I had an opportunity to learn details of influencer marketing and how it has changed after Covid by Ashley Walsh. This wonderful person is working for North Strategic as an account director. It was quite insightful to listen to her since she works with clients from giant companies like Samsung and American Express.

As she talked about influencer marketing has changed in many ways during Covid outbreak. The Influencers have started to create more content about “what people can do at home during these hard times” with #stayhome hastags.

On the other hand, the number of TikTok users has increased significantly (80%) depending on the statistics that she shared with us on her slayts.

Being successful in the marketing world passes through the doors of the influencers these days for sure. There are several things to consider before deciding the right influencer for a brand as Ashley mentioned such as the audience of the influencer, engagement rate, content quality, frequency, whether they fake followers or not, etc.

These are some of the key elements that I got during her presentation.

Working with the influencers as an account director is quite appealing to me. Influencers play a critical role for the brands to promote the brands for sure. Customers are increasing the value of the product by talking to each other rather than listening to what the brand owners are saying. Thus, I would like to learn more about how to work with influencers for a brand or promoting a product. However, working for giant company is not something I want to do in the future, so working with influencers is the only appealing part to me in her career.

I was wondering how they classify the influencers and she addressed this in a super clear way.

If the influencer has less than 10k followers then this influencer is classified as nano. Even they don’t have many followers they talk to a particular area.

Micro-influencers have around 100k-10k followers. They usually have a highly engaged audience.

Macro influencers have around 1mm-100k followers and these people have a true affinity for the brand and will most likely collaborate with famous brands.

Celebrities with over 1mm followers have strong word-of-mouth capability to influence their audience.

It was quite an informative and insightful presentation. I want to learn more about influencer marketing since in the future this marketing way is expected to grow significantly to influence people to engage with brands.

I'll always keep in my mind these two things

“following the trends”

“creating content around the trends to engage people”

It is like catching a giant wave while surfing as I got from her presentation.

The brand can always stay in the game with that mentality.

#digitalmarketing

What can we get from Performance Marketing Manager of Harry Rosen

This week I had an opportunity to listen to the experiences of Paul Michel who has been working for Harry Rosen as a performance marketing manager for almost 1.5 years.

Harry Rosen is Canada’s luxury menswear retailer brand that sells famous brands like Lacoste, Veilance, Altea, etc.

Like as for every retail business keeping the business up during covid time was a challenge for Harry Rosen and they had to somehow increase sales through their website and Paul Michel plays a pivotal role in this with his past experiences.

As I understood from his agency side work experience. It sounds quite stressful handling different tasks and clients yet as he tells that it has improved him a lot to handle all those daily routines at the same time. As it is well-known adaptability is so critical in the workplace than having experience in the sector. Even he was not well experienced in the retailer men clothes business he managed marketing campaigns well. Additionally adaptability is critical in the sector to survive. Thus, it is something that I learned from mine and other people’s experiences like Paul Michel. Working with teams a lot beneficial to improve skills. It'll be something that I'll consider while applying for co-op.

From his speech, I understand how he well knows the target market of Harry Rosen Inc. and how it is critical to optimize ads for his people to save budget and increase sales. Otherwise, as he has mentioned that ads don't match with the correct audience and they are losing time and money. Facebook and Google ads help them a lot to reach the correct audience.

My question

I have always wonder what kind of tools that marketers use to make their work done and prepared a question related to understanding that.

“What kind of marketing tools do you use? and is there any marketing tool that you have started to use recently or you can recommend?”

He said they have started to use sprout social recently to manage their social media platforms and optimize them.

During the classes, we learn some marketing tools and some of them are very useful while others are not common and we just learn them to know. Thus, it was so beneficial to hear from him what kind of tools they use and how it helps them to make their work better.

Another thing that I have got from him and that I think also quite essential to decide is that Facebook A/B tests and using lookalike audience feature.

As I see it helped Harry Rosen to reach the right audience and decide what images to use. Taking data-driven decisions is a must for companies and it is something that every speaker mentions.

#digitalmarketing #harryrosen

My mobile journey and thoughts about it

The number of mobile phone users worldwide has reached 4.70 billion (approximately). This means that one out of every three people uses a mobile phone. In today’s world, it is almost impossible to live without them. Especially after covid, usage has increased more than ever.

A mobile phone is not just a phone anymore! it is like a pro camera, music player, day organizer, clock, calculator, habit tracker, and so on. I can say that I use my mobile phone 20-30 minutes in the morning and few minutes during the day to check Instagram, WhatsApp, news apps, etc. since I don’t like to read or check things on a small screen. Thus, I just use it when I need it for like 5-10-20 min. depending on what I am doing.

In my daily routine, I use Whatsapp, IG, Facebook, Youtube, and Google Chrome. I could add Spotify but since I have Youtube premium and can download videos and playlists there I don’t need to pay a subscription fee anymore. I am using this app to relaxed or inspire via video content.

I use WhatsApp and IG to share things and keep in touch with people during the day, I only use FB to buy things or ask or answers questions in the FB groups. Other than youtube’s downloading feature is so useful when I m outside so I don’t need to use my data and can listen to music. Lastly, I use google chrome for searching things during the day.

People think Google has an answer for everything but it does not satisfy always its answers. Especially some young people who were born after 2000 think google is an answer for everything and there are no better answers. But the reality is not like that. Perhaps that perfect answer could not become popular or searched by many people yet or some SEO experts have already dominated those words.

As I mentioned I turn to the Facebook app usually to buy something or sell something there. Also, to know something. People think google shows everything and gives an answer to everything. However, that is not like that. There are some specific problems which are not popular and cannot find answers to them via google so FB groups help me to find up-to-date answers for those question like how to solve a registration problem on etsy.com or related to digital marketing. Those people don’t have an SEO mentality so they just answer the questions without considering the words they choose so it is so helpful and many people miss that.

From the marketer's perspective people like they prefer to use youtube premium without ads and FB groups to search for some answers. So marketers can reach me effectively through these places. Giving ads to youtube would not work for me but working with the influencer and briefly mentioning the product or service could work.

As a result, we marketers should find more creative ways to reach these people more naturally. However, for sure everyone is not like this and it depends on the target market we wanna reach.

What can we learn from a marketing scientist ?- Blair Roebuck

On Tuesday, I had a great chance to listen to Blair Roebuck’s presentation. She is a marketing scientist for Valtech’s North American division. She gave us really useful insights into this field. You know data is collected in almost every part of our lives and these people find meaning by analyzing it.

They combine business and technology by using data and statistical formulas to get that useful information to increase the organization's revenue. As I mentioned it is an interdisciplinary field that uses data, stats, and algorithms. To be able to bring all of these having a good team is a must as Blair mentioned. After having it understanding and giving valuable results to the client becomes so much effective.

We all try to understand how we can be part of a good team and work with them by having useful skills.

Data scientists work with different types of people like developers, solutions architects, product owners account managers, etc.

All these people make different contributions to make the work done.

After the presentation, we had a beneficial activity to test our skills and to understand the concepts in a better way. We got two different data patterns and try to get a meaningful outcome from them. I found it quite useful since I had an opportunity to work with other people and analyze data. As I realized that it is not easy to get outcomes since there are more than more ways to interpret data. However, we did our best to come up with a meaningful outcome.

I have learned lots of things from other people’s questions like about his career choices and possible we can go throw the same processes in the future. Sometimes it is really hard to decide the career path and it is not easy to decide.

It is not an easy way to walk as I see. It is something that I learned from her and other people as well. We just plan it and see it as if it is predictable perfectly something but there many things that we cannot predict like the people we will meet or some external factors like a pandemic. I think those factors create numerous possibilities for us even sometimes we see them as negative sometimes they can have positive outcomes like how digital marketing demand increase after the pandemic and there is more need for the people who are Professional in this field.

5 Personal Branding Lessons You Can Learn from Superheroes

As you know personal branding is the art of building a unique brand on the things you want to be known for basically.

Steve Jobs and Karl Lagerfeld could be good examples of personal brands. Actually, all famous or well-known people can be counted as a personal brand.

Other than famous or well-known people, superheroes can be a great example of personal branding. You know they leave a strong impression with their strength and personality on the people

Perhaps, we can learn a few things about personal branding from Batman or Ironman to develop our own personal brands.

1.Have a purpose

I know, it sounds a bit like a cliché and philosophical but everyone should a purpose.

Be specific and define your goals clearly.

Your purpose defines who you are and what makes you who you are now. It does not matter whether you are an entrepreneur, a call center agent, or a software developer. Your aim will become your brand and lead you to success.

Never forget! What you do is important but why and how you do it more important than that after all!

A clear purpose will give you a reason to help you stay motivated to work like Superman whose goal is to maintain world peace or Captain America fighting for freedom. If you have it and believe in it sincerely, you will be always motivated. Know your strength and know yourself

2.Know your strength and know yourself

If you are a fan of Batman or have watched a few batman movies you know that he is so confident about himself. The reason for it, he knows what he can do, and also, he is well aware of his limits and power. Just be aware of your strengths and abilities. Use them to develop your personal brand. Perhaps, even you can beat your own superman by using them like how Batman did.

3.Be consistent

Your personal brand should represent the value you can consistently offer to the people around you. Consistency is a key to show your unique side to others. You know we always expect Batman to be a hero who always follows his logic and be on the good side. His biggest fear is about the consistency of Superman what if he becomes a bad person and acts differently than how he is now. When a person is not consistent it just creates problems for other people and affects the personal brand negatively. In superhero movies, it can destroy the who world but in our daily world, it will just affect us negatively by losing the trust of the people. Thus, be always consistent, people don’t like inconsistency.

4.Always develop yourself

Every challenging task and situation help us to improve ourselves. If we don’t develop and change ourselves, eventually, there will be no brand to worry about anymore. Changing and developing ourselves plays an essential role in our personal brand. If the superheroes were not improving their abilities and they would defeat their enemies.

Think about the taxi business world that did not adapt itself to do changing world and defeated by Uber and other similar apps.

You should always keep learning and adapt yourself to the new changes to protect your personal brand. If you have a strong brand you will be the first one people will remember in your field.

5.Network

In social media platforms and in the real world, the key to accelerate the growth of your personal brand is having wide network. You know if people do not know you, it does not matter whether you have a super good network or not.

Make people remember you time to time. It can be weekly or daily. It is something like seeing Spiderman around the city and remembering that there is a super hero like that or seeing batman’s logo.

Especially these days it is so easy to do. You know there are many social media platforms to connect with people. Use them to make people aware of your brand.

#marketing #personalbrand

5 Personal Branding Lessons You Can Learn from Superheroes

As you know personal branding is the art of building a unique brand on the things you want to be known for basically.

Steve Jobs and Karl Lagerfeld could be good examples of personal brands. Actually, all famous or well-known people can be counted as a personal brand.

Other than famous or well-known people, superheroes can be a great example of personal branding. You know they leave a strong impression with their strength and personality on the people

Perhaps, we can learn a few things about personal branding from Batman or Ironman to develop our own personal brands.

1.Have a purpose

I know, it sounds a bit like a cliché and philosophical but everyone should a purpose.

Be specific and define your goals clearly.

Your purpose defines who you are and what makes you who you are now. It does not matter whether you are an entrepreneur, a call center agent, or a software developer. Your aim will become your brand and lead you to success.

Never forget! What you do is important but why and how you do it more important than that after all!

A clear purpose will give you a reason to help you stay motivated to work like Superman whose goal is to maintain world peace or Captain America fighting for freedom. If you have it and believe in it sincerely, you will be always motivated. Know your strength and know yourself

2.Know your strength and know yourself

If you are a fan of Batman or have watched a few batman movies you know that he is so confident about himself. The reason for it, he knows what he can do, and also, he is well aware of his limits and power. Just be aware of your strengths and abilities. Use them to develop your personal brand. Perhaps, even you can beat your own superman by using them like how Batman did.

3.Be consistent

Your personal brand should represent the value you can consistently offer to the people around you. Consistency is a key to show your unique side to others. You know we always expect Batman to be a hero who always follows his logic and be on the good side. His biggest fear is about the consistency of Superman what if he becomes a bad person and acts differently than how he is now. When a person is not consistent it just creates problems for other people and affects the personal brand negatively. In superhero movies, it can destroy the who world but in our daily world, it will just affect us negatively by losing the trust of the people. Thus, be always consistent, people don’t like inconsistency.

4.Always develop yourself

Every challenging task and situation help us to improve ourselves. If we don’t develop and change ourselves, eventually, there will be no brand to worry about anymore. Changing and developing ourselves plays an essential role in our personal brand. If the superheroes were not improving their abilities and they would defeat their enemies.

Think about the taxi business world that did not adapt itself to do changing world and defeated by Uber and other similar apps.

You should always keep learning and adapt yourself to the new changes to protect your personal brand. If you have a strong brand you will be the first one people will remember in your field.

5.Network

In social media platforms and in the real world, the key to accelerate the growth of your personal brand is having wide network. You know if people do not know you, it does not matter whether you have a super good network or not.

Make people remember you time to time. It can be weekly or daily. It is something like seeing Spiderman around the city and remembering that there is a super hero like that or seeing batman’s logo.

Especially these days it is so easy to do. You know there are many social media platforms to connect with people. Use them to make people aware of your brand.

Two posts for Instagram

Story

Post

Caption

As you know personal branding is the art of building a unique brand on the things you want to be known for basically.Steve Jobs and Karl Lagerfeld could be good examples of personal brands. Actually, all famous or well-known people can be counted as a personal brand.

(The link in bio)

Future of email Marketing by using Artificial Intelligence

Some might say e-mail marketing is dead in 2021, but it is still one of the most active and returnable marketing tools. It is still alive because it has the ability to easily integrate itself into the quickly changing trends of the digitalizing world. As you know one of these trends is “personalization”. Custom-made, custom-built, custom-designed, etc things are trendy these days and companies make good sales in this way.

The first thing that comes to mind when we say personalized e-mail is that adding the name of the subscribers to the beginning of the email. However, there are more things to consider to personalize an e-mail. We need to focus on concepts such as timing, content, and frequency.

In this article, I will talk about how the current situation of the e-mail marketing world and how the methods are used to increase interaction, and how to increase conversions with integrations in the near future with artificial intelligence.

#digitalmarketing #emailmarketing #email extractor

Final

2020 was quite a hard year to create connections and follow up on some seminars that can contribute my career in a useful way. Experiences of other people are quite essential and easy to reach these days. By looking at other people’s pathways and listening to their life stories we can gather lots of information that we can apply in our professional and daily life. Marketing seminar series class provided me the opportunity to listen to other industry professionals' career paths and build networks with them.

When I think about who inspired me most among those speakers, it is really hard to choose a speaker among them. All of them shared good knowledge from their professional life as I mentioned. Since I want to improve in the digital marketing field and build my career in this field, I can choose Kareem Perez. I learned how this digital marketing world is though and I should keep me up-to-date in order to no fall behind in business life. The most important thing that I learned from him was the importance of the environment. As he said if the environment that you are in does not challenge you will not change and stay in your comfort zone. He is totally right about it! In the end, we are human and, our brain always resists to changes if it is not essential. Thus, the environment can make it essential for us to change ourselves. I am thankful that he made me remember this mentality again. These are the things most of us already know but don’t consider much. Thanks to him, I thought about it again.

The easiest and smart way to start a network is by people who are around us. Thus, I did this to start building my network. I called my friends to ask whether they know someone who works in the marketing field. However, this is good for starting yet does not work always to find a job. Then I started to send messages through LinkedIn to build my network. I have joined some online seminars to improve my knowledge and create a network with new people. It was easy to learn new things but hard to create a network. Seminars in online platforms are not as effective as in-person ones. At least, I have learned new things in the comfort of my house.

I have joined several LinkedIn groups and follow some digital marketing company pages. It helps to create contacts as well. I have started to work as a volunteer for a foundation. Normally, they organize cultural events, yet currently, they try to move their business to the online world. Because of Covid-19 Pandemic they are not able to organize any event and it harms them. Thus, I m helping them to run during this process.

LinkedIn is a great source for finding jobs, yet there are many great other sources as well like indeed.com. I m using this website to find a job as well. Currently, there are not many job opportunities as to how it was before the Covid-19 pandemic, but it is still a useful website for investigating. The companies post new jobs regularly and the website sends me an email when there is a new job post related to my area.

I am still searching to find a paid coop but it is not really easy. Competition is really high and there are not many coop opportunities as well. Even on the GBC career website, it is hard to find a co-op. In the worst-case the situation, I am planning to do my coop in the foundation that I m working on now. I can gain useful skills by doing coop there but It is always better to do it in a professional company.

The first useful tip I can share is that Networking is not about asking a job to everyone or seeing people as a possible job provider. It is better to ask for help but not a job all the time. The purpose should be building a relationship. It can be a more effective way to create a network rather than looking like a job hunter. It can create a negative image of the people.

Always remembering to say thank you is another critical something. Thus, it can help us to show that we care for them. Especially these days online presence is essential, so ensuring our online profile is always up-to-date is more critical than ever. Recruiters check our profiles when we apply for a job. After the pandemic, since the companies prefer to do an online interview, they will do more online research about us to decide whether we are a good choice for the company.

When I think about all of these tips, I can say that improving ourselves in the digital world will definitely help us to get a job that we really want and open many doors that even we are not aware of.

Journal 3

I found Robyn Bregman career quite admirable since I am interested in consumer-packaged products. Now she is working in Toronto but before coming here she was living Montreal. She graduated from Concordia University with a bachelors in Marketing in 1992. Her husband is graduated from a similar field and currently her kids are studying a similar field. Working at Coca Cola was her childhood dream and it became true. She is working there as customer marketing manager. Before it, she worked in many different fields like influencer marketing and branding.

She started her career at Harlequin Enterprises Ltd. As marketing coordinator. Managing promotional packages and deciding promotional gift selection was one of her daily tasks there. She did not stay in this company for a long time and decided to work in PTM as production coordinator. It seems she made a good choice for herself, since she had worked there for 8 years. As she mentioned during our virtual seminar, coordinating projects from planning to billing, evaluating marketing needs of the customers, creating co-op advertising campaigns and manipulating data for direct mail campaigns helped to gain her many insightful skills that she can use in her future career.

Thus, she did not get her dream job in one day, in order to get it she worked so hard for many years. After this company she started to work at P&G as influencer marketing specialist. This job gave her opportunity to work across Canada and also with the U.S. head office.

As she mentioned, working at Prism with the famous food chain brands like Taco Bell, KFC and Pizza Hut was making her excited. Her excitement was bringing her success as well. She maximized all tv promotions to exceed year-ago and achieved planned sales and profit for multi brand units. From her career I see the importance of being passionate about your job and working consistently will eventually bring you success.

Currently she is working at Coca-Cola as National Account Executive. It is result of working hard for many years as I can see from her presentation.

The career does not need to be straight forward way. Sometimes it can go up and down yet eventually we can reach our target. I m glad to hear her life path and how she got her dream job At Coca Cola.

Marketing Seminar_E-Journal #2

On 16th of June we had Digital Marketing Seminar from Kareem Perez. He is definitely a well experienced and enthusiastic person about his job. We got lots of motivational quotes from him related to the what motivates him and what should motivate us as well. Currently he works as Career coach and consultant in his own company The Tech Effect.

When I look at his career and to my notes from his presentation, I can say that he is into growth hack strategies and to increase brand awareness of the companies he became professional about the concepts like SEM, SEO, e-mail marketing, content creating, storytelling etc. He has worked with many companies, those experiences made what he is today. Thus, he gives career advices to other people today with all of his valuable experiences.

During his online presentation he mentioned COVID-19 and its effects to the economy as well. He mentioned how Digital marketing become more essential than ever before. He advised us that in order to be a successful in digital marketing game, understanding and following trends play pivotal role. He said that this digital game and its algorithms works depending on the mass search results. Thus, he is absolutely right about it, to be a digital marketer, we should understand the dynamics quite well.

He mentioned how our environment is so important on us. He said that what surround us determines our performance and our consistency on it. I totally agree with him about this. If our environment does not put us into a challenge and force ourselves to get out of our comfort zone, then it means that it affects us negatively to not show our real potential.

I have learnt many useful things that I can use in professional life and personal life from his presentation.

Perez finalized his presentation by recommending us some books us and talking about co-op opportunities than he can offer in his company for GBC students.

Thanks Perez for the presentation!

Marketing Seminar_E-Journal #1

Marketing world is rapidly changing and being up-to-date play pivotal role to be successful in this world. Listening three different people who are in this sector provided valuable opportunity to understand how this world is working and what I can do after graduation

In our daily lives we get many opportunities that can change our lives in a totally different way. Sometimes we just reject them by not considering deeply. Thus, saying just yes can help us to not miss those opportunities. This simple world helped Asta to get a job that she likes. She believes that if something is challenging her then it means that that thing can help her to develop her skills. Additionally, she believes in that networking is such an essential thing but being creative is helpful during the way. I totally agree with her at this point. Especially in marketing world, networking and creativity can provide many positive outcomes.

Jordan comes from a totally but quite related background (political science). At the and both studies are about people and how to gain them in a positive way. He is keen on learning new things about marketing and gets certifications that can provide him to get useful skills related to marketing. He made such a good speech about how his company is developing new strategies about the situation that we face these days.

Additionally, he advised us some certifications to have like from Google and Facebook. He mentioned Tiktok which is the popular application among young people as well to be in the game. Moreover, the advices that he gave about time managements are quite useful as well and important to mention.

Natasha works in the same field as well and she mentioned the importance of having beneficial skills related to the marketing. She is specifically good at SEO which is essential for the websites. Without knowing for what words, the people are looking for it is impossible to be at the top of the search engine. Thus, she made such a good choice by improving herself in this area. I have realized that by considering its importance.

Their advices and life stories are so motivating to improve ourselves during these days. Since they shared their own experiences it makes it more valuable for us. Since I have decided to change my career by coming to Canada, it has provided me better understanding about what I can do to become better in this field

Thank you Asta, Natasha and Jordan

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