Recording #30 from EnExT Consultants on Vimeo.

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@enextconsultants
Recording #30 from EnExT Consultants on Vimeo.
Increase Inbound Calls by 129% from EnExT Consultants on Vimeo.
Increase Revenue by 30-100% with Google from EnExT Consultants on Vimeo.
Increase Revenue by 30-100% from EnExT Consultants on Vimeo.
PR - Page Rank Google propaganda for supposedly what they want in a website. Unimportant in today’s SEO world. (at EnExT Consultants)
Nofollow is a bit of code that you add to a link that signals to Google that the link going from this page to another site that is supposed to tell search engines not to follow that link. Search engines do still follow the link, but Google won’t give that link the same kind of value as when this kind of link isn’t involved (aka DoFollow links). There are many web 2.0 sites that give nofollow links sitewide, like YouTube. That doesn’t mean that the link isn’t still valuable - it is! But it’s not as valuable as it would be otherwise.
Web 2.0 Properties Any site where content is built primarily through encouraging users to have their own pages. Early examples included MySpace and YouTube. Now some of the biggest Web 2.0s include Facebook and Twitter. Web 2.0s are extremely easy to rank right now. Unlike regular websites we can fire thousands and thousands of lower quality links to Web 2.0 properties to boost their ranking with much less fear of getting penalized by Google.
Expired Domains A website that was, at one point registered, and is no longer registered. Sometime these domins can have good SEO potential because they already have links coming to them. They can typically be registered for the same price as a new domain from services like namecheap.com
SEO is short for Search Engine Optimization. Since Google is the biggest search engine, it's basically getting your site on the 1st page when people search for what you offer. Different than adwords, which is shown at the very top in the ad section. SEO is getting your site on the organic listings below the ads. A study showed that 80% of people skip over the ad section on Google's search results. #seo #searchengineoptimization #seofirm #seoagency #seoservices #seocompany #adwords #whatisseo #searchengine #searchengines #googlesearch #google #googleranking #googlerankings #page1 #searchmarketing #googlepage1 #sem #seotips #organicsearch #organicsearchresults #internetmarketing #onlinemarketing
Auction Domains A website that somebody else created and then didn’t renew. Because it wasn’t renewed the domain goes up for auction. The method to search for expired domains may have a number of desirable things, including good links that you can’t get with normal SEO, and age. Expired domains that you win at auction can be used for PBNs or as a money site. #seo #searchengine #searchengineoptimization #searchengineoptimisation #searchmarketing #searchenginemarketing #marketing #marketingdigital #marketingonline #advancedmarketing #onlinemarketing #digitalmarketing #leadgeneration #trafficgeneration #googleleads #digitalmarketingagency #onlinemarketingstrategies #seotips #marketingstrategy #seocompany #seofirm #seoagency #marketingtips #marketingstrategies #marketingstrategist #marketingspecialist #seoexpert #seospecialist #expert #hireexperts #expertsonly #experts #expertise
Footprint An obvious pattern that puts your sites and web properties at risk of Google penalty. An example of an especially obvious footprint is hosting all of your PBNs on the same server.
DA - Domain Authority The new standard for the value of a website according to Google. Trust is the key factor to look for. Trust basically has to do to your proximity to the biggest websites in the world like WSJ.com (Wall Street Journal), Harvard.edu, WhiteHouse.gov, and so on. Closeness means how many links removed. Download the Moz toolbar to see the DA of sites as you surf.
Backlinks are another way to build your reputation with Google. Again, you want quality above all else. Just like a few bad moves can ruin your reputation in business so can backlinks... #localbusiness #localbusinesses #seo #searchengineoptimization #seofirm #seoagency #seoservices #seocompany #searchmarketing #searchengine #searchenginemarketing #seotips #seotip #google #marketing #marketingteam #marketingstrategies #morebusiness #business #businessleads #backlinks #seo #seonyc #seocompany #lawfirmmarketing #lawfirm (at Central Park South, NYC)
8 Businesses for Entrepreneurs Seeking Success Working From Home
Freelancers are becoming a very important part of the global workforce. The figure climbs daily, as more and more people are opting for telecommuting instead of traditional jobs. Since the recession, people have chosen to indulge in freelance work because the security associated with regular jobs has become almost nonexistent. And nobody wants to put all their eggs in one basket anymore. Advancement in technology has enabled workers to get jobs easily as there are a horde of jobs that can be found online. An added bonus -- these jobs cost less because you don't have to travel, which enables you to save a substantial income. If you are looking for the best paying freelance jobs on the market, here is a list of eight to get you started: 1. Freelance accountancy Instead of joining a firm, accountants can work as freelancers for individuals and companies, handling a variety of tasks from preparing corporate taxes to running payroll. You don't have to deal with lots of overhead when you decide to work from home. You need a computer, printer and good accounting software to do your job. Related: How to Make it as a Freelance Entrepreneur 2. Programming Experienced web and software programmers are in high demand these days because technology has pervaded every aspect of our lives. A bachelor's degree in information systems or computer science is required for this career path. It's quite easy for programmers to find freelance jobs when they have proven skills in SQL, C#, Java and other software and web development scripts. In fact, there are specialized websites for programmers where you can find listing of suitable jobs. 3. Transcription and translation Are you fluent in more than one language? Can you type quickly? Do you have a mind for medical or legal terminology? If so, you might consider transcription or translation as a career for you. Translation jobs offer higher pay as opposed to transcription. This is because websites, book publishers and others who produce editorial or marketing content will always need the assistance of experienced translators for pushing their products into new global markets. Transcriptionists, on the other hand, are needed by doctors' offices and hospitals for documenting procedures to keep records and for insurance. Accurate and fast typists are also needed in law offices for transcribing audio and video recordings of depositions. Related: The Rise of the 6-Figure Freelancer 4. Blogging Blogging has become a very lucrative business over the years. However there has been a lot of competition recently, as there are millions of blogs online all competing for attention. To be successful and make money in this, you need for your site to generate a reasonable amount of traffic, and this is no easy feat. But according to My Local SEOs, the formula simply involves creating a product that people need and applying the right SEO strategies. Doing this will make your blog one that will appear often in search engine results. This invariably means more traffic and more money for you. 5. Freelance writing Freelance writing and editing is one of the best career moves for experienced editors and journalists. It requires a degree in communications or journalism, and you also need to have some experience in the real world of communications before moving onto freelance writing. If journalism doesn't hold your interest, you can still work as a freelance writer as lots of magazines and websites need writers for formulating web content, which is in high demand. For editors, you can manage a team of writers or do freelance editing for non-fiction or fiction authors. Related: Getting and Managing Clients for Your Freelance Writing Business 6. Virtual assistant Do you want your workday to have some variety? The job of a virtual assistant can provide that. The best part is that you can enjoy the same perks as an executive's assistant, but at the same time, you are able to reap the rewards of freelancing. This is because virtual assistants are only called in when their services are required and they don't have to work around the clock. You need to have some specialized training and administrative experience to do this job as it can include tasks ranging from event planning, internet marketing to data processing. 7. Logo designer With such intense competition in the market, it has become essential for businesses to stand out and look different from their competitors. A logo helps a business do exactly that. This is where logo designers come in. The job pays very well because your logo will be used for recognizing your brand in the future. It offers plenty of flexibility as you can work your own hours and come up with a creative logo design for numerous clients.
8. Computer support specialist Your job here is to provide mail and phone support for clients, perform repairs on computer systems when needed and run diagnostics on misbehaving machines. It is one of the highest paid freelancing jobs because tech support is required in a number of industries. This gives you some ideas to get started in the freelance world. Which one best suites you?
Five Things To Know Before Hiring A Hudson Valley SEO Expert
An entire industry has sprung up around internet search engine optimization and search engine marketing. Some businesses make outrageous, tempting, but too-good-to-be-true promises about getting your company's site to the very top of Google, Yahoo!, and other search engines.
In order to find a Hudson Valley SEO Expert it would be a good to learn a little background information on the topic. This article will show five things you should know about SEO so that you don't get scammed by someone who is looking to take advantage of your lack of knowledge.
1) Keyword stuffing is just not the path to success.
Search engines are always looking for keywords, and so the more you've got the better, around the page, correct? Definitely you'll rank higher, if you just repeat two or three keyword phrases 50 times on each page!
Well, no. It does not matter if you color the keywords the same as the background or place them into meta tags (both methods discussed below). Notice this page, if we had the term Hudson Valley SEO Expert stuffed all over the page merely for the sake of ranks will get you in big trouble with the search engines.
Thus, in the event you've got 500 words on your main page only 40 of those should be keywords.
Search engine optimization is the art of strategically placing keywords in your content without making it seem as if you're setting a lot of keywords in your articles. You do not need to detract from the user experience, although you want search engines to determine what your website is really all about. Keyword stuffing does exactly that, and certainly will hurt you in the long term.
2) Hide your passwords, not your keywords.
Some websites hide keywords or links by making the text the exact same colour as the background, or through other coding means (meta tags or putting text behind images, for just two examples). The sense here is the fact that they can't be seen by users, so it doesn't detract from the user experience, but they will be read by the search engines, so it still boosts your ranks.
That is false. When you have text this is exactly the same color as the background on your own website, search engines will actually penalize or even ban your site. It is yet another way of trying to "beat the system," and search engines don't like that.
3) Meta-tags are so 1990s.
A short history of meta tags: Long ago in 1996, when there is no Google and search engines are not nearly as innovative as they are now, meta tags were a handy indicator that told search engines what your page was about. The meta description tag and meta keywords tag were just visible to the internet search engine spiders, not by somebody viewing your page by means of a browser.
For example, in the event you had a page about Acme widgets, in that case your description might have said "Everything you ever wanted to understand about Acme widgets."
However, folks got greedy and started stuffing the meta tags with keywords, repeating phrases like "building Acme widgets" over and over within an attempt to enhance their search engine rankings. Search engines like google now use more advanced algorithms and meta tags are all but extinct.
They either do not understand what they're talking about if anybody attempts to tell you that meta keyword tags are a magical solution which will shoot one to the top of the standings, or they are trying to defraud you. Leave behind the era of spinning gifs and text that is blinking and bring your site into the 21st century.
4) Prevent duplicate pages and duplicate content at any cost.
We had a promotion client recently who had three websites with identical home pages with indistinguishable content and identical title tags. Estimate what Google did to his site? In case you decided "flagged him for a duplicate content penalty and quit listing your website in search results," you'd be correct.
Duplicate content adversely affect your search engine rank and duplicate pages, as well as detract from your user experience. In the event you seen a site and saw exactly the same article on three pages, even when the important key words were altered ("constructing Acme widgets" instead of "building Acme widgets"), wouldn't you feel cheated?
Useful and exceptional content on all of your pages will make both search engines and your visitors happy.
5) Do Not pick from link farms.
It's not just keywords which might be considered with search engine ranks. Incoming links are also important. If other websites presume yours is worth linking to, then search engines will give more weight to it as well.
Link farms terribly distort this concept to be about the number of links rather than the quality.
Link farms can grow to encompass thousands and thousands of links, but they're shallow, pointless, and unprofessional, and they are HATED by search engines. Link to websites that are related to your users in regards to links, and see if those sites and you will link. A hundred inbound links that are relevant will help you a lot more than 10,000 from a link farm.
Don't forget the user experience
Search engines like google are here to serve the users and deliver them great content that's related to what they're looking for. Meta tags, hidden links and keywords, keyword stuffing, link farms and duplicate content will drive both users and spiders away.
A good Search Engine Optimization business, will learn this, and they won't assure you some "magical" solution that will shoot you to the top of the ranks in three hours. They will give you good, keyword-rich content that may work along along with your site to boost your positions organically. Good SEO will make your web site much better than you ever believed possible, where bad Search Engine Optimization can get your site banned and blacklisted.
How To Succeed With SEO
Here’s some helpful tips for finding the best SEO Experts NYC has to offer or anywhere else for that matter. These days, most company owners that have utilized online marketing are usually acquainted with the reasons why it’s integral, and also the basic notions of SEO. Though, when it comes to crafting and executing a foolproof strategy, the majority of them do not even understand where to start.
Here are the five crucial steps that will help you develop online success with SEO.
1. Have a Record of Key Words
Keywords are at the heart of SEO and picking the right one can make or break your online advertising strategy. It is always perfect to truly have a list of the ten keywords associated with the service or product you offer. Subsequently, plug these keywords using Google’s Keyword Tool and attempt to come up with variations that make plenty of sense for your business.
To quantify, make use of the search and quantity rivalry with Google’s Keyword Tool and narrow the list down to 10-15 keywords you’d like to rank for. After that, rate this list in chronological order, starting with the most important ones for your organization.
The keyword list should be a living document that has to be frequently updated at least monthly.
2. Key Word-Concentrates Pages Are Ideal
It’s always advisable to really have a number of web pages specially made for your chosen keywords and phrases when talking about websites and positions in major search engines.
Why? Clearly, trying to get a single page to rank for a handful of keywords is not possible. Instead, you need to use your keyword list to determine how many web pages must be created. The amount of pages and places, offerings, and the products should coincide what the business has. By these means, it’ll be easier for customers and the prospects to locate you with the aid of search engines–no matter what keywords they are going to make use of.
Furthermore, each web page should have the relevant content your prospects and customers would find useful. This ought to contain links and pictures to pages in your website to improve the user experience.
After that, develop a plan of attack and also a schedule to get those pages. Your list should be frequently updated and prioritize by what pages can help you boost your business.
3. Blog/Website
Blogging is a superb method to rank for keywords and connect to your potential clients and prospects. After all, every blog post can be considered as a fresh web page which provides a web owner the opportunity to rank in main search engines.
Write about things your visitors and readers would find interesting and useful. Though, constantly ensure where it’s essential that you incorporate important keywords.
4. Link Building
As you can tell, the first three steps are about on-page SEO approaches. That in mind, you need to allot time to brainstorm all the different approaches to bring inbound links to the website. You can always start small and only share your links with other local businesses in exchange for links to their sites.
5. Measure and Monitor Your SEO Success
Lastly, it’s true that success with SEO does take a great deal of effort and time. What’s significant is that you will spend all this time and effort to see results that are promising after. Patience is key.
Getting the work done by an expert
It makes sense to hire a seo company, so they can bring their expertise and handle all the complicated heavy lifting for you. After researching some of the best companies in the area we’ve come accross an amazing company called EnExT Consultants (See Video Below)
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