Five Things To Know Before Hiring A Hudson Valley SEO Expert
An entire industry has sprung up around internet search engine optimization and search engine marketing. Some businesses make outrageous, tempting, but too-good-to-be-true promises about getting your company's site to the very top of Google, Yahoo!, and other search engines.
In order to find a Hudson Valley SEO Expert it would be a good to learn a little background information on the topic. This article will show five things you should know about SEO so that you don't get scammed by someone who is looking to take advantage of your lack of knowledge.
1) Keyword stuffing is just not the path to success.
Search engines are always looking for keywords, and so the more you've got the better, around the page, correct? Definitely you'll rank higher, if you just repeat two or three keyword phrases 50 times on each page!
Well, no. It does not matter if you color the keywords the same as the background or place them into meta tags (both methods discussed below). Notice this page, if we had the term Hudson Valley SEO Expert stuffed all over the page merely for the sake of ranks will get you in big trouble with the search engines.
Thus, in the event you've got 500 words on your main page only 40 of those should be keywords.
Search engine optimization is the art of strategically placing keywords in your content without making it seem as if you're setting a lot of keywords in your articles. You do not need to detract from the user experience, although you want search engines to determine what your website is really all about. Keyword stuffing does exactly that, and certainly will hurt you in the long term.
2) Hide your passwords, not your keywords.
Some websites hide keywords or links by making the text the exact same colour as the background, or through other coding means (meta tags or putting text behind images, for just two examples). The sense here is the fact that they can't be seen by users, so it doesn't detract from the user experience, but they will be read by the search engines, so it still boosts your ranks.
That is false. When you have text this is exactly the same color as the background on your own website, search engines will actually penalize or even ban your site. It is yet another way of trying to "beat the system," and search engines don't like that.
3) Meta-tags are so 1990s.
A short history of meta tags: Long ago in 1996, when there is no Google and search engines are not nearly as innovative as they are now, meta tags were a handy indicator that told search engines what your page was about. The meta description tag and meta keywords tag were just visible to the internet search engine spiders, not by somebody viewing your page by means of a browser.
For example, in the event you had a page about Acme widgets, in that case your description might have said "Everything you ever wanted to understand about Acme widgets."
However, folks got greedy and started stuffing the meta tags with keywords, repeating phrases like "building Acme widgets" over and over within an attempt to enhance their search engine rankings. Search engines like google now use more advanced algorithms and meta tags are all but extinct.
They either do not understand what they're talking about if anybody attempts to tell you that meta keyword tags are a magical solution which will shoot one to the top of the standings, or they are trying to defraud you. Leave behind the era of spinning gifs and text that is blinking and bring your site into the 21st century.
4) Prevent duplicate pages and duplicate content at any cost.
We had a promotion client recently who had three websites with identical home pages with indistinguishable content and identical title tags. Estimate what Google did to his site? In case you decided "flagged him for a duplicate content penalty and quit listing your website in search results," you'd be correct.
Duplicate content adversely affect your search engine rank and duplicate pages, as well as detract from your user experience. In the event you seen a site and saw exactly the same article on three pages, even when the important key words were altered ("constructing Acme widgets" instead of "building Acme widgets"), wouldn't you feel cheated?
Useful and exceptional content on all of your pages will make both search engines and your visitors happy.
5) Do Not pick from link farms.
It's not just keywords which might be considered with search engine ranks. Incoming links are also important. If other websites presume yours is worth linking to, then search engines will give more weight to it as well.
Link farms terribly distort this concept to be about the number of links rather than the quality.
Link farms can grow to encompass thousands and thousands of links, but they're shallow, pointless, and unprofessional, and they are HATED by search engines. Link to websites that are related to your users in regards to links, and see if those sites and you will link. A hundred inbound links that are relevant will help you a lot more than 10,000 from a link farm.
Don't forget the user experience
Search engines like google are here to serve the users and deliver them great content that's related to what they're looking for. Meta tags, hidden links and keywords, keyword stuffing, link farms and duplicate content will drive both users and spiders away.
A good Search Engine Optimization business, will learn this, and they won't assure you some "magical" solution that will shoot you to the top of the ranks in three hours. They will give you good, keyword-rich content that may work along along with your site to boost your positions organically. Good SEO will make your web site much better than you ever believed possible, where bad Search Engine Optimization can get your site banned and blacklisted.
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