10 A/B Testing Ideas For Your eCommerce Store
A good website is a key to your eCommerce business success. A customer who is spending time and money on your site wants a satisfactory experience in exchange. A smarter testing is required to ensure that your website fits every requirement of end users.
E-commerce has grown to a great extent and its future is even brighter. You can avoid failure by proper testing of your eCommerce website.
A/B testing is the best choice you can make for your online store. A/B testing is one of many reasons that has helped many successful e-Commerce businesses raise their empire. A/B testing will bring you more sales and reduce the bounce rate on your website.
In A/B testing, two versions of web pages are tested against each other. Ease of analysis is one big reason why you should go for A/B testing. Moreover, the metrics used in this testing are simple and straightforward. Every element on your web page can be tested for better results.
Here are some A/B testing ideas for your eCommerce store:
A/B Test For Product Images
Most of your consumers view product images to decide whether to buy or not. How well the product images are optimized and where are they placed is a critical factor taken into consideration.
An A/B test for a site by a company found that larger product images are better than shorter ones.
Along with the images, also pay attention to product description. If consumers didn’t gain adequate information from images, they move towards its description.
If you A/B test two same images against each other, the difference may be too small that can’t even be noticed. I recommend testing two different images like with different size, borders or background. You can also test two completely different images like testing a model with a graph. This will be easy to analyze and help take instant business decisions.
A/B Test For Live Chat Support
Stats show that when being in the middle of a purchase, live chat can be a need for online shoppers. It ensures that the shopper shows no hesitation before completing the checkout process.
A/B testing two live chat modules can provide some significant insights for your conversions. Don’t just jump to conclusions from these results. These conversions might be a result of some other factor on your site. Also, analyse the behavior of different users towards your eCommerce store.
Live chats are available with different looks and sizes. Place your live chat strategically at the most appropriate place. Customers should not think twice to press the live chat button whenever they require any support.
Live chat generally pops up in two different ways. The visitor may require filing a registration form or it may automatically start. You may think it’s obvious that an automatic live chat will get better responses. But filling a form sometimes becomes important for eCommerce stores. Security may be one reason for this. But the most important reason is gathering user data for future marketing and analytics. Like you may use this data for personalized email campaigns or retarget.
A/B Test Your Recommended Products
You can recommend products to the visitors on your site based on different criteria.
A/B testing can help you decide which one works best on your store.
A product recommended to a visitor can include a title. A recommended product is seen by a visitor mostly due to this title only. Titles like “70% of people who viewed this product also viewed” catches instant attention. You can include such titles in your A/B testing.
Search box on your website makes it easy for your customers to navigate your site and find their desired product.
Should you place your search box on the left or right? These type of questions are important to answer. Most eCommerce sites prefer to place it at the top centre. A/B testing will work well to decide the place where most people will love to look.
It’s necessary to optimize the text on your CTA buttons. Test which phrase attracts most visitors. Experiment with different designs and colors. Many sites make their search box more highlighting.
Search boxes that include drop down categories are liked more than standard search boxes. If you have any doubt, you can A/B test between the two.
Choose the right service provider to help you develop an eCommerce website, that can help you get a higher conversion rate and more loyalty from your customers.
A/B Test Your CTA Buttons For Different Shapes
In e-Commerce, CTA Buttons are used at various sections on the website. It can be an add to cart button, confirming the purchase and all the steps in the checkout funnel.
Rectangular or oval and you just name any, eCommerce sites are trying every possible shape for their CTAs. A/B Testing some unusual and irregular shapes is now common. CTAs with icons, plus sign or shopping cart sign are now catching more attention.
A/B Testing For Single Vs Multiple Checkout Process
The checkout process of your eCommerce site can be subjected to a variety of optimization. The most common debate is regarding the number of steps included in your checkout process.
A single step checkout process simplifies the checkout process and saves the time of your customers. But if you include several fields, then using a single checkout process will look cluttered.
A multiple checkout process, on the other hand, can be used to collect more data. Like you can collect user’s email address in the first step. If the user abandons the process in next steps, then you can contact the user via email.
Don’t just rely on stats collected from different eCommerce sites. A/B Test what works best for your own store.
A/B Test Your Website Color
The standard color scheme for any eCommerce site is white for the background and black for the text. Our eyes are more attracted to this traditional color scheme. This scheme follows a light background with a darker text.
Colors can be used to communicate emotions, concepts, actions and qualities. You can take advantage of psychology offered by different colors. Experimenting with different color schemes can give you a great opportunity for enhancing user experience.
Fonts on your website is a major source of presentation on your website. You can choose from bold, underlining or no styling fonts. Also, test which font size works well on your site. Variation with font size has a record of getting more number of clicks. Test what impact did different fonts had on your engagement and clicks.
A/B Test Your Product Filters
With so many products on your store, filtering options are extremely useful when looking for a product. Different sites have their own filtering options such as theme, category or sizes. Experience from each site varies from poor, mediocre to good. Filtering options also vary based on the products and the eCommerce site. Test and decide how you want to optimize the filtering options on your site.
A/B Test Your Payment Options
Many new payment options are getting discovered. Test for different variations of payment options you want to put on your site. Don’t ask for credit card details on every purchase for your existing customers. Test for guest checkouts and see which payment option works the best.
If your are looking to build a growing eCommerce business, then choosing a professional eCommerce development company can be helpful. Look for a solutions provider that can help you with innovative services and solutions.