Tips To Create an Exceptional Mobile App On-boarding Experience
According to Appcues, 86% people don’t return to a mobile application after downloading and installing it for the first time. It means if you manage to get 100 people to download your mobile app, chances are, that 86 out of them will never use your app.
As the famous adage goes, “The first impression is the last impression”, it is indeed true for the mobile apps. An exceptional onboarding experience for your app helps you to make a lasting mark on the subconscious minds of your users.
What’s exactly is, mobile app onboarding?
Onboarding as a term, is quite popular within HR teams, as it refers to the process of integrating new employees into the organisation and familiarising them with the function and layout of the company.
That’s exactly what it means, for mobile apps too. The process of integrating new customers into the app ecosystem and familiarising them with the function and layout of the app. It consists of tactics and strategies to make that experience lasting and impressive.
Here are some tips to create an exceptional mobile app onboarding experience for your users.
The gateway to explore your app should be easy. Users generally find it unpleasing to input lots of information, just to be able to access an app. Social login is much easier for users and allows them to connect with their social accounts. Most of the successful apps require less information to log in and collect more information during the session.
There are over 3 million apps currently running on Google Play Store, and over 2 million running on iOS App Store. To stand out among these, your app should provide a significant value to your users and that value proposition should be loud and clear for them. Users don’t like to go through the whole app, just to learn what your app’s all about and how’s it going to help them. The very first screen of your app should reveal the purpose of your app and how the app can provide them with a solution, entertainment or a benefit.
You must answer some of the common questions like, how your app can help simplify their problems. It is also essential to tell your users, how your app is different from those already present in the market, through simple and attractive graphics and animations.
Learn by doing assistance
Users generally don’t like to go through a user manual to get to the main functionalities of an app, rather, they prefer to learn on their own, by exploring it. Providing them with short instructions, explaining the use and meaning of each icon through tooltips or hints, as they explore your app can be helpful.
Progress and appreciation
As humans, we like to track our progress and be incentivised on achieving specific milestones. As your users go through the onboarding process, provide them with progress status using carousel dots or horizontal bars at the top so that they can know how far they’ve reached. Once they’re done, appreciate them with a success message, so that they have a sense of accomplishment and feel motivated to use it further.
Don’t leave the users all to themselves after their onboarding. Ask them to get in touch with you anytime when they face problems. Users love to know, that you care for them.
You can provide them with live chat options or chatbots like, Natasha in Hike, who can guide and assist them like a friend if they face any issues or want to know something.