EPOiPO

FMCG Distribution and Marketing Specialists

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Fresh Fish Pack Best Food Packaging Designed by PostlerFerguson:

“Supermarkets are expanding their fresh fish offerings to include more sustainable species like gurnard, mackerel and skate. These fish are cheaper and just as tasty, but customers often shy away from them because they are unfamiliar and occasionally just plain ugly. This fish packaging proposal helps put these fish back on equal standing with their more recognized brethren by placing them in an attractive and highly recognizable packaging solution. The packages are intended for use at fresh fish counters. Constructed from a double layered polyethylene, they are airtight, resealable and can be filled with ice for transport to keep your fish fresh until it hits the pan!”

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New packaging for EAT17's Bacon Jam:

Together Design has created new packaging, point of sale and web design for quirky artisan condiment Bacon Jam. Concocted by independent bistro Eat17 in Walthamstow Bacon Jam started out as a local phenomenon but newly launched with branding by Together Design, has now secured shelf space at Tesco.

Together Design worked with the artisan producer to develop distinctive labels and messages that stand out on shelf and celebrate its meaty and modern credentials.

Katja Thielen, Creative Director at Together Design says “Bacon Jam is an unusual product and that sense of creativity was the starting point for the branding. Relishes don’t usually contain meat, so we needed to convey that strongly on pack. The other task was to develop a quirky tone of voice to bring out its artisan character”.

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Side Project Jerky packaging by a Well Respected Man:

“Side Project Jerky is the result of countless hours spent testing marinades and drying times for perfectly flavored and textured jerky. Born in the kitchens of work colleagues Marcos Espinoza and Mark Novasack and ultimately conceptualized over a few pints with the help of brand strategist Daniel Olsovsky, Side Project offers its customers a pause from the demanding life of a gentleman. Each flavor is first vacuum sealed and individually hand wrapped in its own (unique) re-purposed mechanical drawing that would otherwise be tossed in the trashcan (we hate wasting paper) The packaging also references Marcos’s primary occupation as a construction manager.”

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Èlia Olive Oil packaging by Atipus

Èlia is a feminine name, from the Greek word “ελιά” (olive). In accordance with its name, a subtle feminine touch has been given to both the brand (with the typographic game of the logotype) and the packaging itself.

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Packaging design for Kispiak by Eszter Laki:

The name “Kispiac” means “Small Market”, which refers to the market next door. The packaging for this small bistro's products in Budapest reflects the home-made, traditional ethos of the company.

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Europe is the epicentre of stevia-based beverage launches, and the sector is driving development of the all-natural sweetener, according to major supplier PureCircle.

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Packaging design by Soyuzsnab Horeca:

As a part of launching a new trademark of high-quality finished ingredients for cafe and restaurant chefs, a large-scale design concept was developed for more than 250 items of products of Soyuzsnab Horeca.

The packaging design tackles the tasks of simplicity and clarity at the same time: the product should be noticeable in a professional kitchen, and its inner content should be clear at first glance. It was also necessary to develop the system of visual differentiation of ingredients – their purpose for various dishes and correspondence to this or that group of products.

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Eesti Packaging Designed by TBWA\GUVATRAK

Eesti And (Estonian Gift) is a gift to everyone who values delicious meals and Estonian aesthetics. The packages integrate original vintage photos with a neo-romantic logo, the latter highlighting the beautiful moment of giving.

Additionally, quick & easy recipes for creative cooking with the product are found inside the cover. Eesti And is the best example of nouveau nostalgie and the perfect combination of Estonia’s quality products and outstanding packaging design.

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Eleia bottle designs by artist Bast:

Limited edition Eleia olive oil bottle designed by Bob Studio and illustrated by Bast.

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Mighty Rice packaging by Mousegraphics:

Mousegraphics: "The design: To meet the expectations of an overseas based client was a challenge we accepted with enthusiasm. Our design approach developed through a series of emails and skype calls between Athens and the exotic Mauritius, whilst we gradually absorbed the information that described this food product as ethically cultivated and dynamically positioned in the contemporary market.

This experience was incorporated into the design framework. Thus, a mighty combination between the stated, the symbolic and the imaginary emerged. The essence of the island and the grain - the basic unit of every rice production - are rendered visible through clear, dynamic albeit elegant, transparent, duo-chromatic (b&w), non-folkloric design choices.”

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Rokeriet packaging by True Design:

Røkeriet is a fish smokery in Bergen on the west coast of Norway.

The branding in general and packaging communicate their natural, traditional and handcrafted methods when smoking their products.

They use only the highest quality, locally sourced salmon and take great pride in the final product. The design needed to be contemporary yet traditional, functional and visualize the high quality of the product.

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Maison Dandoy Packaging Designed by Base Design

With values rooted in the past but a business plan oriented toward the future, Dandoy asked Base Design in 2011 to modernize and rethink its visual identity, packaging range and website. The main questions to solve were “How do you transform a small-scale, local family business into a global family brand, without losing the image of local craftsmanship and true tradition?” and “How to reach a broader audience?”. To tackle these questions, Base Design started with interviews in the field to gauge the context. This was followed by an analysis of Dandoy’s assets, opportunities and brand experience, a benchmark study, ideas for improvement and a workshop with the client. All this resulted in about ten design-strategy recommendations followed by a graphic design phase.

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McKechnie Jess launches new pakora products:

McKechnie Jess has launched a new range of pakora products as part of its Just Heat and Eat premium range, including a haggis version, which picked up the top innovation award at BPEX 2013.

This follows an investment by the meat manufacturing company of £500,000-plus in a new state of the art frying line.

Already well known for its ranges of sausages, burgers and puddings, this marks an expansion into ready meals and snack foods by McKechnie Jess, part of the A P Jess Scottish Food Group.

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Innovative Packaging: Taiwan High Mountain Tea

Beautiful packaging for Taiwan High Mountain Tea designed by Victor Branding Lab, Taiwan.

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Elie Saab & Evian limited edition bottle:

This year's bottle is decorated with a signature ELIE SAAB lace pattern, that recalls the feminine and elegant designs featured so prominently in the brand’s collections. The delicate white lace has been applied with architectural accuracy, bringing added refinement to the clean lines of the bottles silhouette. The final creations symbolize the immaculate craftsmanship, and mutual sophistication that both ELIE SAAB and Evian are renowned for. The partnership between Evian and ELIE SAAB is the latest to follow six years of Evian associating itself with international fashion brands. Previous designers include: Issey Miyake, Paul Smith, Jean Paul Gaultier, Christian Lacrouix, Courreges and most recently Diane von Furstenberg.

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Remember when cans used to look like this? probably not - these are around 70 years old! #RetroPackaging

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Nestle Gold gets a new packaging identity: