Era Kapoor

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All the Reasons You Should Consider Digital Marketing Now!

You cannot ignore digital marketing anymore if you really intend to remain competitive in your business to guarantee growth, brand reputation and ROI. To remain sustaining in this cut-throat competition, maintaining a balanced digital marketing strategy is as important as water for fish.

 In this blog, we will discuss the various reasons why you should invest into Digital Marketing:

Poor Search Engine Ranking: 

If your competitors are leaving you behind in terms of SEO ranking, then it is the high time you brace yourself against your business being stalled. Popular search engines rank your website in terms of the keywords used, content quality etc. If your website is behind of your competitor’s website, it means they are doing better than you and the other website is more likely to get traffic. This scenario is alarming and you need to step up your game in terms of Digital Advertising.

Inactive Social Media:

Social media is platform is strengthening its influence with each passing day. Looking at this scenario, use of social media has become one of the major Digital Marketing strategy. This is the most common way to direct traffic to your website.

For survival in this industry it is very important for an organisation to have active pages on LinkedIn, Facebook, Instagram, Twitter, Pinterest, YouTube etc.

Website is Not Mobile Friendly:

We all are aware of the growing rage of mobile phones. In this rage, it is very important to make your website responsive so that you can cater the wide set of mobile-using audience. In fact, google is now removing all the website who do not stand to this demand. So, it is one of those primary steps that you need to take.

You Lack Clear Marketing Plans:

Digital Marketing is undoubtedly a profitable step. It is just the matter of getting it rightly done. Be it E-mail Marketing, Social Media Marketing, Content Marketing, Web Designing and SEO all should be combined perfectly to attain profitable results. It is suggested to have a dedicated team of Digital Marketing who will be responsible to meet all your digital marketing requirements.

Look and Feel of Your Website is Outdated:

The way your website looks tells a lot about your business. It is very obvious that an E-commerce company dealing in fashion accessories will look bright and colourful, while a company dealing in scrap goods, will be subtle and more content than graphic oriented. Visitors are often attracted by the look and feel of a website, and if you have not redesigned your website for years, now is the high time to revamp the same.

Limited Content:

Digital Marketing is the game of content. Any online business depends on the quality of content that it caters. It influences your Search Engine Optimization, attract customers, improving your brand name and increasing your ROI. A good digital marketing requires both quality and quantity of content; therefore, you need to keep your socks pulled up for the same.

In Today’s businesses, there are number of thing that we need to look into. Digital Marketing is also one of them. To keep your business growing and survive in this cut-throat competition, you need to be updated with Digital Marketing. This provides you a chance to grab the attention of the target audience, their engagement, entertainment, enlightenment and utility. All these blended together with digital marketing leads to mutual benefit of both business and its consumers.

 For all mobile app monetization solutions and affiliate marketing contact - Apps Discover technologies - a mobile ad network , based out in India.

 ContactNo:[phone] & Email: [email protected]

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5 Affiliate Programs To Boost Your Bank Account

If you are interested to earn via online money making, you’ve landed at the right place! First, let’s learn what exactly is affiliate marketing. The answer is, in affiliate marketing, the publisher gets paid by the advertiser when somebody buys a product or service using a specific affiliate link which is being promoted by the publisher on his/her virtual platform.

Below are the high paying affiliate programs which offer huge commissions on recurring basis. We hope that you find them useful:

1. GetResponse

One of the top competitor to rest of the high paying affiliate programs. GetResponse offers market’s one of the most reputed and renowned email marketing tool. When it comes to the recurring commission in the affiliate program, they have the edge over most of the other affiliate programmes.

They go one step ahead and offer as much as a whopping 33% lifetime commission for referring a user to their email marketing tools! It comes with a 30-day free trial package which is good enough for interested users to try on their email marketing tools. Payment is made using Paypal and Cheque with a minimum pay-out of $50.

2. Propeller Ads

Propeller Ads is again a very famous advertising network especially appreciated for its pop-under ads. It offers one of the best eCPM rates in the industry. It is mostly into pop-under ads, pop-ups, pre-rolls, post-rolls, and overlay ads. It prides on its without fail 100% inventory monetization, detailed real-time statistics, and 24/7 well qualified support.

Propeller Ads offer up to 5% recurring referral commission for referring publishers to their advertiser network. The various payment options involve bank wire, Payoneer, MasterCard, Webmoney, etc.

3. Apps Discover

Apps Discover is an outstanding platform offering one of the most lucrative offers for affiliate marketers. They have a wide range of offers, with high payouts, easy tracking and weekly payments.

Their optimised tracking methods helps the affiliates to visualise their actual results. The most amazing thing about Apps Discover is they are very clear with their payment policies and in order to maintain a long-term association with their affiliates they make payments on a weekly basis.

4. Aweber

With free signup and 30% lifetime recurring commission per referral, Aweber is undoubtedly one of the best marketing tool available in the industry. Th mailing plan starts at $9 providing unlimited emailers.

They offer 30 days’ free trial which is compelling enough for users to give it a shot. Here, the payment is made through Check, and the minimum threshold for pay-out is $50. It allows you to send follow-up emails, RSS to emails, and many more.

5. SEMRUSH

With one of the most lucrative offers of 40% recurring commission, SEMRUSH had left no stone unturned in becoming one of the most favorite keyword research and SEO tools. Berush is their official Affiliate Program.

By joining SEMRUSH’s high paying affiliate program, you get an opportunity to promote one of the world’s most popular competitive intelligence services. On the top of it they are offering as much as 40% recurring (on monthly basis) commission making you fall head over heels for it. Simply place one of their banner or widget on your blog, or recommend SEMRUSH on your blog or social media platform to make a pocketful of monthly profit.

Now that you know where to head for good payments, what are you waiting for? Get Set Go!!!

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CPI Ad Networks- The Future of Digital Advertising

CPI Ad Networks are the imaginary bridge between the publisher (owner of a content) and the advertiser. CPI model attracts everyone in the chain, including the developers, affiliates, media buyers and other related players in the industry to earn from the promotion of their products including games and mobile applications. The major highlight of the CPI networking is availability of offers based on Cost Per Install model. Looking at the average cost click i.e. $3, it is safe to say that CPI Affiliate Networks market has an immense potential and scores points for being hugely in demands.

 Understanding CPI Network:

Let us suppose that you are an advertiser, you want a publisher to advertise for you on CPI app promotion method. The next thing you will do is you will choose a network that has a selection of offers that meets all your requirements and then you start running a campaign. Now for every app installed via publisher’s platform, you have to make payments to the publisher. This way, you only pay for the actual users. You need not to make further payments for impressions or clicks.

This model is new and much efficient than that of those who are already outdated. Since, the mobile applications are growing at the speed of light, we have billions of app in multiple categories like, e-commerce, dating apps, travel and booking etc. rolling till date. Gaming apps are something that has been a niche player since the beginning and will continue to be one. Looking at the speed in growth and craze in people, it is safe to say that CPI advertising is a dark horse and will stay in the industry for long.

 Who All Get Benefit from CPI Model: Many ad networks are offering advertisements based on CPI models. Different users may find CPI Ad Networks profitable for different reasons. You can be listed as one of the beneficiaries if you are any of the followings:

A Publisher: A publisher who is     looking for increase in revenue for their apps can simply start promoting     their apps on other virtual places and generate more traffic through it.

Affiliates: Affiliates are those     who aim to make profit by promoting different apps via ad campaigns. They     buy organic traffic and eventually promote CPI Networks.

Servers: platforms that will get     a chance to monetize inventory using their selection of offers based on     CPI model.

  Why CPI Networks:

 1. In CPI campaigns, you target your niche audience:

As only real app install gets paid, the ads are purposely targeted to the relevant audiences who are interested in your app or any other similar app.

 2. Guaranteed installs, pay for what you get:

If you are looking for downloads, you will get the same. Also, you pay for the number of downloads you get and nothing else.

Now that you know what is CPI network and how do they work. You can easily guess why are they so popular these days. Since, we have already explained you how safe CPI campaigns are, you must say yes to CPI Ad Networks for you next marketing campaign.

For all mobile app monetization solutions and affiliate marketing contact - Apps Discover technologies - a global affiliate network, based out in India.

 ContactNo:[phone] & Email: [email protected]

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3 Reasons Why Apps Discover is a Premium Ad Network

Do you ever think how does these Mobile App companies earn money? Well, Mobile Advertisement is the answer. A Mobile Advertisement allows the mobile application owner to Monetise Their App by displaying ads via their servers. So, while there are several other Mobile App Advertising companies running constantly in the rat race, Apps Discover is a platform creating a Niche and leaving no stones unturned.

Apps Discover Technologies came to inception in 2013 as a Premium Mobile Ad Network Solution Provider. Since, then they never looked back and established themselves as a Global Ad Network. They provide world-class and Data Driven Integrated Digital Marketing Solution. With their Bolstered technology and commitment to transparency, they assure to boost your business to the next level.    

Now you must be thinking out of an ocean full of Mobile App Advertisers, why are we claiming Apps Discover to be the best. Well, we are here to answer the same, let’s go through the following 3 reasons that justifies that Apps Discover is a Premium Ad Network:

Advance Network Features:

This is something that most of us skip to ensure. But, this is a very important feature to be kept in mind before finalizing a Mobile Ad Network. A good platform will have all the modern techniques and features introduced in their strategy, failing to which they will not be able to give the desired output.

 Apps Discover is an example of an Ideal Mobile Ad Network bejewelled with all updated technology that lets you analyse your campaign in real-time!! They have also introduced their power-packed in-house product-- Mobile Junkie, that facilitates you to manage your mobile-ad campaign through a single dashboard.

Extra Ordinary User Experience:

This refers to the display of the advertising account that you have on a particular Ad Network. The more accurate and Rich your media ad is, the more audiences it is likely to attract.

Apps Discover is a Global Ad Network and that is shown in the quality of ads that they produce. Perfectly designed with a balance of graphic, text and sound just as needed in the international market. They also leave the decision of choosing ads and their placement on you while keeping themselves open to do the honours. Profit is guaranteed either ways!

Genuine Pricing Structure:

Every user, before choosing a Mobile Advertising Network earns some familiarity with the pricing structure of all the available options. Doing this, he tends to choose what fits his/her budget with maximum output covered.

Apps Discover not only works on the Pricing Model but also on the difference of prices between different advertising models. Even with premium spaces with leading websites where your chances of profits are way too high, they tend to keep their prices very competitive. If you study their pricing models in detail, you will understand how they are following the simple concept— to make money for themselves, they want you to make money first.

These are the three basic reasons that we’ve explained. Apps Discover however has got a lot more comprising of quality traffic, global reach, engaging AD formats, a rich clientele. Etc. to name a few. They vigorously work on your ROI and help you establish your brand name in the global market. They are made of everything that created a difference between a mobile ad network and Premium Ad Network.

For all CPA Mobile Advertising solutions and affiliate marketing contact - Apps Discover technologies - a premium ad network, based out in India.

ContactNo:[phone] & Email: [email protected]

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Top 5 Benefits of Writing Blogs on Your Website

Many people are on the fence of starting blogs for their website and cannot decide whether to go for it or not! What stops them from starting the blog is their unawareness about the fact that how a quality driven content can affect their businesses for all the right reasons.

I strongly advocate blogs and believe that all the big businessmen should be giving a large part of thanks to their blogging and content publications. A good blog has the power to make difference in terms of visibility, leads and sales.

 If you are still indecisive about starting blogs on your websites, I have jotted down 5 major reasons that will help you understand the importance of blogging on your website:

1.     Increases the SEO ranking: In SEO ranking blogging is more like hunting in a forest, the more bullets you have, the higher preys you attack. Similarly, you can add more content and pages on your website to become more indexed in search engines. This leads to higher organic searches and increases the ranking of your website.

2.     Personal Touch to Your Brand: Blogging provides you a window to communicate with the outside world. Via blogs you can be more personal with your audience by giving them an insight about the latest happenings, what the company is passionate about, future goals etc. Blog posting gives you a unique opportunity to talk to you people and sharing a communication that builds the trust and likeability of people towards your brand.

3.     Improves conversion rates: An active blog is an indication that a business is still alive, loved and well maintained. I believe that if you cannot update your blogs on a definite period of time then it’s better not to have one. Fresh content on your website helps the users to build brand loyalty which further entices better conversions. According to a research done by Hubspot, The ROI of a website with blog is way to higher than the one with no blogs. For that matter, the figures suggest that the businesses with prioritised blogging experience can increase the ROI upto 13% year after year, It offers an opportunity to monetize website.

4.     Increases leads: It is very simple, the website with 500-800 pages of content will get approximately 5 times more leads than that of those with 1-100 pages. So, the more you blog the more leads you generate. More content leads to more queries, more e-mail subscription, more form submissions, more price quote requests and more sales.

5.     Allows you to get “freshness”: Google is surely in love with fresh content. If you keep adding fresh content on your website on a regular interval of time, google will reward you with better visibility. Fresh content also opens a way for better exposure in trending searches. More content also leads to better chances for adding internal links. This generates more ways for search engine crawlers, which spreads PageRank throughout your site more effectively.

 Blogging on your company’s website makes you stand apart from the crowd of your competitors. By giving audiences an insight about your business you unknowingly gain their trust, more traffic and ultimately more leads. So, do not wait anymore. Just start off with your company blog ASAP!!!

 For all mobile app monetization solutions and affiliate marketing contact - Apps Discover technologies - Best Mobile Ad Network , based out in India.

 ContactNo:[phone] & Email: [email protected]

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Pros and Cons of working with an Ad Network

Today, the most valued commodity on internet is Traffic and it is going to stay the same forever. But, the question is how to get quality traffic in short period of time? If you get to know that you can get massive traffic within hours and not in months, then you might think someone is fooling around you and this is all false, right? Here, in this article we will try to convince you otherwise. We will tell how a good mobile ad network can be your buddy to bring more traffic. However, before you opt any ad network, you must know the pros and cons of the same.

 Here are some pros of working with an Ad Network:

 Whether it is about increasing your online sales, or promoting your website and everything is possible only with a good amount of traffic. But, generating traffic is not an easy task. That traffic can be bought via a good ad network who will direct people to your website and entice an action through them. Yes, it is that simple.

1.      Dedicated Support: They are a team of qualified professionals, equipped with tools like mobile ads, pop-ups, affiliates and various avenues of advertising which helps them to source the right traffic for your business.

2.      Convenience: You need not to spend your precious time from your busy schedule to learn and implement different strategies. Let the experts do the work for you.

 3.      Affordable and Efficient: As you work on a cost-per-click or cost-per-install module with ad networks. You have a fair idea about your average revenue per user. You can also seek guidance for cost benefit analysis for your investments.

 Here are some popular cons of working with an Ad Network:

 There are always some thorns along with the roses. Similarly, here, we have some disadvantages along with multiple advantages of Ad network.

 1.      Fake Traffic: As the human touch is getting steeper day by day in the market, non-human technologies are on peak, resulting to high possibility of fraud. This can get all your money into vain.

 2.      Doubtful Quality: as the ad networks only give assured number of traffic there is no guarantee that the so-called traffic will ever turn into conversion and increase the revenue. So, try avoiding ad networks with bad history as your money will be blown in seconds without any concrete profit.

To safeguard yourself against ad-network frauds, you should always go for a best mobile ad network like Apps Discover. The company uses special programs to detect fraud and generate relevant traffic to your business. They have a force of skilled professionals who dedicatedly keep working on your better ranking and money making. This helps you to reach top positions and make more money, as they firmly believe, that they earn only when their clients earn.

 For all mobile advertising solutions and affiliate marketing contact - Apps Discover technologies - a premium ad network, based out in India.

 ContactNo:[phone] & Email: [email protected]

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Basics of CPS Advertising Explained

CPS Affiliate marketing is a form of online sales campaign which is broadcasted to fulfil the client’s motive to sell their products online through various types of banner ads. CPS (Cost per sale) campaign assures higher revenue when compared to any other campaign.

If you own a virtual space like a website or blog with reasonable traffic and you are willing to monetize the traffic that comes on your webpage, then you must go for CPS ads. Apps Discover Technologies is one of the vigorously growing Best CPS Affiliate Networks where you can find all sort of CPS campaigns like that of Fashion Products, Diet Program, Health Products, and Computer Gadgets etc. We are associated with many reputed Indian and international clients. We stand out as one of the best CPS Affiliate Network in India with multiple opportunities for advertisers and great pay-outs for publishers.

 The people who have their own email database and have facility to send emails to users can also extract the benefit from these CPS Affiliate Programs, as for the fact CPS campaigns are best suited ad format for email marketing. A well planned follow up and communication with our audiences in list can fetch some high-quality sales.

The astonishing revenues from CPS Affiliate marketing has made it the most famous ad format nationally and internationally. This campaign is most popular among the ecommerce advertisers as the numbers of products on those sites are very huge. The provision is to distribute a pre-determined percentage or a fixed amount on per sale basis with affiliates.

Our portal is open everyone who own a website or blog with an impressive traffic and shows the potential to convert their traffic for our valued advertisers.

CPS advertising is often confused with CPA advertising, let’s decode both for a better understanding:

Cost-per-action Defined

Marketing ad format that encashes the “exact moment” responses and can produce unexpected results, probably, that’s the reason cost-per-action transactions are surely an adrenaline rush. When a company chooses a CPA model, advertisers are supposed to pay the moment a consumer makes an action, for example: registers, applies for membership or otherwise connects. For example, your salon wants more customers and makes a deal with an Internet search engine to attract more consumers. If 10 people bite because of the bank’s banner ad – whether they book a service or not -- the search engine will get a fee for each lead. CPA marketing requires risk taking, and probably that’s the reason why it attracts younger marketers.

Pros and Cons of CPA Marketing

The CPA modelled transactions can raise strong opinions among marketers. Some poor networks and affiliates have moulded reputations for questionable practices that invited Federal Trade Commission investigators and have led them to misleading marketing claims and fines. On the contemporary, risk takers may find CPA transactions alluring because if there are no pain when a banner ad runs via the search engine and no sign-ups result after the ad runs its course moreover, there’s no cost to the above-mentioned salon if the banner ad fails to deliver. An everlasting chain and supply of new customers and ethical contracts are keys to flourishing CPA relationships; there’s abundant of money to be made by the advertiser and the publisher if both remain committed to ethical dealings between them.

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Myths Unfolded: Mobile Ad Networking Is The Future Of Advertising

There’s nothing to be surprised that Mobile market has now taken over the world, and the worldwide market is now shifting on mobile. It is estimated that over 7 billion active cell phones and 2.65 billion smartphones being used currently across the world. By 2018, the figure of smartphones are expected to take a jump and reach near 3.5 billions!

However, despite of so many numbers indicating the growth of mobile ad networks, there are many myths related to it. These myths are preventing advertisers to grow their business to manifolds and diverting their budget towards mobile ad networking.

Let’s unleash some common myths about Mobile Ad Networking:

 1.      Mobile Audience is Insignificant for Business: it is strongly believed that the majority users who use smart-phones are below the age of 25, who are not suitable for business, and no money or time should be spent on them. Killing this myth, the reality is the adults have now mastered the usage and basic capabilities of smartphones. They know how to get connected to Wi-Fi, download apps and spend most of their time online. Many countries consider a desktop to be a meaningless luxury, while; they find mobile phones an effective means of communication. Example, African Third World.

 2.      iOS users buy goods of VIP Category Only: this myth is instantly buried when you get to the fact that the most common searches on iOS are, free-games, free e-books etc. Yes, apple (iOS) is a luxury product but that doesn’t mean the users are intentionally looking out for something expensive. The war between Android and iOS can be like a war between, summers and winters, masculine and feminine, but not like a rich and poor.

 3.      In mobile Advertisement There’s Only Motivated Traffic: this myth can be busted over the fact that today’s consumer is really-really smart. They buy only what they feel is important for them. Motivating them via cheap advertisements can just give you increasing number but not an actual customer. Customers are the ultimate goal, if you aren’t gaining them, the numbers won’t matter. As an advertiser you have to approach audiences with better optimization, only then you will be able to fetch loyal customers for your product.

 4.      Mobile Advertising Restricts Users to Spend Much:  Mobile Advertisers often feel if the customer will click on the ad or not? If they do, will they spend or not. If yes, then how much? Well, the misconception that users usually do not pay on mobile advertisement is completely wrong. The campaigns usually redirects the audiences on a specific landing page (even for the mobile users), from where user can buy anything of any amount, as most of the payment options are well-facilitated with mobile check-out opportunities.

 5.      Earning Through Mobile Advertisement Is Impossible: Here is the destruction of myth, advertising is the leading method to earn money via mobile phones. 5 years back, there were only 5% mobile users, today they are more than 60%. Desktop has lost its people today, people are now on mobile phones and so is the business.

  This significant number of increasing smartphone users are calling the advertisers to shift their marketing budget towards mobile advertising to a great extend in order to tap the burgeoning opportunity for their product. We can say that the mobile advertising trend is skyrocketing and by the end of 2017, the global mobile advertising budget will increase to two folds or maybe more. So forget these myths it is the high time we overcome this and tap the strongest and biggest algorithm of the industry.

 For all mobile app monetization solutions and affiliate marketing contact - Apps Discover technologies - a premium mobile ad network, based out in India.

 ContactNo:[phone] & Email: [email protected]

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Best  CPS Affiliate Ad Networks for You

CPS (Cost Per Sale) or PPS (Pay Per Sale) is a marketing module where publishers advertise a product on their respective platform and get paid by the advertiser for each Sale that is initiated through their link. The benefits of CPS affiliate campaigns are numerous. For Example:

Cost-efficiency

Fraud-protection

Publisher-centric

Easy     optimization

Longer exposure

We have accumulated the Best 5 CPS Affiliate networks for You that are Publisher friendly and provides high commissions.

  Apps Discover: Apps Discover, a Premium Mobile Ad Network, is highly popular Mobile Advertising Platform of Asia. It offers the most preferred online affiliate programs & affiliate marketing products which helps the advertisers across multiple industrial backgrounds to advertise their service offerings. With some of the biggest names in the industry like, snapdeal, network 18, Alibaba, etc. this easy to join network have some really good deals for publisher who are willing to work in Cost Per Sale Ad format. They maximize ROI with quality traffic, global reach, and engaging AD formats that offers a great experience to the audiences that lets them bookmark Apps Discover for more.

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Busted: 4 Common Ad Networking Myths

With the help of technology, Todays Ad networking or say, marketing for buying and selling of goods has become easier. The process is now more organised and simplified to a great extent. With the constantly changing consumer’s demand Ad Networking has made the entire chain quite flexible. Premium Mobile ad Network are now more creative and closer to the consumers in the most meaningful ways.

  So, while everything is going right and the industry is at its full bloom. There are still some glitches that is holding us back. We have compiled 5 very common Ad Networking Myths and busted them with the facts.  

   4 Common Ad Networking Myths Busted:

 1.     Consumers mostly use their mobile devices while travelling: It is widely believed that people use their smartphones while they are on the go, keeping the same in mind advertisers approach them on the same time. But, according to a survey of University of Virginia School of Engineering, the consumers left a 76% of total mobile impressions while they were at home.

 So, here this common myth gets busted. The fact is consumer will see an ad only if it interests them.

 2.     Campaign is successful with tonnes of impressions: Yes, the numbers matter, but this cannot be taken as a reason of campaign’s success. The success or failure of a campaign can only be determined with the actual reports. For example, a home cooking app got millions of impressions, but the reports suggest that out of the million impressions that they got, a good percentage were children aging between 2-7 who clicked on the ad while using their parent’s phone. So, it is better to focus on the customers who have higher chances for turning into lead.

 3.     Longer visits mean better engagement: Another tool that the advertisers look upon is the session time.  No doubt longer session timing is good, but judging their interest level based on their time spent is a bad idea. A research done in Manchester shows that during a campaign a major percentage of total leads were generated in the very first page and kept declining with growing number of pages. So, be attentive about where you place your Ads.

 4.     Programmatic inventory is poor on quality: This statement would have been considered correct just a few decades back. But, today the scenario has changed completely. Programmatic inventory is effective, efficient and everything that required a product to be sold. The modern programmatic inventory that we have today is backed with rich media that includes, mobile, display, video, text, native and many more.

A good marketer is the one who can keep these myths away from reality and is open for changes. Today’s dynamic industry demands for constant experimentations with new ideas and technology that leads to new innovations.

For all mobile app monetization solutions and affiliate marketing contact - Apps Discover technologies - Mobile CPI Network, based out in India.

 ContactNo:[phone] & Email: [email protected]

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Go Mobile Advertising

We know how challenging, painful and unpredictable Mobile Advertising is. It is so complex that most of the agencies and advertisers are equally hesitant as you. But, it is inevitable.

Advertisers must welcome Mobile Advertising and Mobile Advertising Platforms as a part of their well-strategized marketing plan, as mobile has become an integral part of human life and it has changed the way we communicate, work and live.

Now you must be thinking to be a part of this flourishing industry, but how? Well, we are here to guide you. Below is the list of all the basics that you must know before you start running a Mobile Advertising Campaign.

1. Mobile Advertising Platforms and Ad Formats Available in Market

You must-must research the potential of each Mobile Advertising Platforms and the Mobile Ad Formats.

The two Mobile Ad Platforms that you may consider to target your ads are:

    a. Mobile Web

Mobile Websites are the pages that are responsive in nature and fit the screen of the device. So, in this type of Mobile Advertising Platform, your ads are fit for a mobile or tablet viewing. Such ads are mobile-friendly and with the trending rich-media ad content it allows more creative liberty. Earlier, your advertisement was only constraint to Computers but now it can target the audiences with mobile phones too.

   b. In-App Advertising

Another much loved Mobile Advertising Platform is In-App Advertising. For beginners, apps are downloadable programs with a specific purpose like entertainment, education, messaging etc. In-app Advertisement are those which appears within these apps, and not on any internet space. In-app advertising is a different ecosystem altogether and offers an interactive experience that mobile websites cannot provide.

2. The Currency Model:

There are different business/currency models in an Ad Network, each of them has their own advantages and disadvantages. You must know about each of them and how they work, so that you can choose what suits you and your website the most. Some examples are:

CPM: Cost Per Mile is where     you get a fixed amount for every 1000 impression.

CPC: Cost Per Click is     where you get paid for every time a user clicks on an ad.

CPI: Cost Per Impression is     where you get paid for every successful Ad installs.

CPA: Cost Per Action is     where you get paid every time a user takes a pre-determined action,     outlined by the advertiser.

 3. Mobile Advertising Language:

If you ever try the Mobile Advertising, you’ll be bombarded with some never-ever heard terms like, Publisher, Advertisers, RTB, SSP, Inventory and what not!!

Instead of getting terrified, prepare yourself to Go Mobile Advertising!!! Do some homework before you move towards Mobile Advertising, get yourself aware with the common terminologies so that you drive the best out of the market.

Always try to find out your value, where you stand and how are you contributing to this industry. There are a lot more that you need to learn about Mobile Advertising. We will try to capture some more in our next part of this blog. We hope you’d be benefited with what we have jotted down as the guidelines above.

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CPI Advertising

There is no debate that making customers install an app is not an easy task. Not only this, even if customer installs an app only 10% chance is the he/she will use that app, at least once a week.  On an average, every smart phone user is got 25 Apps on their phone, but he opens only 0-5 apps at least one a week!! So, it has become a challenge for every media planner who focuses only on installs.

Installs have become a seal deal for the entire Mobile Application industry and today, this is also a strategy of the leading players of the industry.

Keeping this in mind, we have jotted down three things that leads to the most successful CPI Advertising. Here we go:

1. Choose the Right Audience

App Store and Play Store is flooded with more than 4 million Apps! Finding the right audience is difficult in this scenario.

For starters, you can always reach the audience who are already using the similar app. For example, if you are launching a casual game, you can target the audience who are already into Subway Surfer of Clash of Clans. Similarly, if you have a messaging app, you can target those who already like WhatsApp and Hike.

Today, many platforms like Facebook and privately created tools by the Ad vendors let you target you audience based on Apps they are using.

2. To Engage Audience, Know the Metrics

If you are getting the desired installs, the next step is to know whether it is being used or not. This helps you determine the success of your app post-install.

The user engagement can be determined by number of app sessions, retention rate, Daily Active Users, etc.

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Go Mobile advertising

We know how challenging, painful and unpredictable Mobile Advertising is. It is so complex that most of the agencies and advertisers are equally hesitant as you. But, it is inevitable.

Advertisers must welcome Mobile Advertising and Mobile Advertising Platforms as a part of their well-strategized marketing plan, as mobile has become an integral part of human life and it has changed the way we communicate, work and live.

Now you must be thinking to be a part of this flourishing industry, but how? Well, we are here to guide you. Below is the list of all the basics that you must know before you start running a Mobile Advertising Campaign.

1. Mobile Advertising Platforms and Ad Formats Available in Market

You must-must research the potential of each Mobile Advertising Platform and the Mobile Ad Formats.

The two Mobile Ad Platforms that you may consider to target your ads are:

a. Mobile Web Mobile Websites are the pages that are responsive in nature and fit the screen of the device. So, in this type of Mobile Advertising Platform, your ads are fit for a mobile or tablet viewing. Such ads are mobile-friendly and with the trending rich-media ad content it allows more creative liberty. Earlier, your advertisement was only constraint to Computers but now it can target the audiences with mobile phones too.

b. In-App Advertising Another much loved Mobile Advertising Platform is In-App Advertising. For beginners, apps are downloadable programs with a specific purpose like entertainment, education, messaging etc. In-app Advertisement are those which appears within these apps, and not on any internet space. In-app advertising is a different ecosystem altogether and offers an interactive experience that mobile websites cannot provide.

2. The Currency Model:

There are different business/currency models in an Ad Network, each of them has their own advantages and disadvantages. You must know about each of them and how they work, so that you can choose what suits you and your website the most. Some examples are: CPM: Cost Per Mile is where you get a fixed amount for every 1000 impression. CPC: Cost Per Click is where you get paid for every time a user clicks on an ad. CPI: Cost Per Impression is where you get paid for every successful Ad installs. CPA: Cost Per Action is where you get paid every time a user takes a pre-determined action, outlined by the advertiser.

3. Mobile Advertising Language:

If you ever try the Mobile Advertising, you’ll be bombarded with some never-ever heard terms like, Publisher, Advertisers, RTB, SSP, Inventory and what not!! Instead of getting terrified, prepare yourself. Do some homework before you move towards Mobile Advertising, get yourself aware with the common terminologies so that you drive the best out of the market. Always try to find out your value, where you stand and how are you contributing to this industry. There are a lot more that you need to learn about Mobile Advertising. We will try to capture some more in our next part of this blog. We hope you’d be benefited with what we have jotted down as the guidelines above.

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5 Questions You Must Ask Yourself Before Choosing an Ad Network

While it’s a nasty plan to not leverage the advantages of advertising once your company is ready to plan forward with it, it’s conjointly not a decent plan to blunder forward while not asking yourself some searching inquiries to make sure that you’re selecting the simplest ad network obtainable for your desire every selling campaign is completely different, every company has completely different messages and goals, and every style of advertising network offers completely different choices to assist them meet those goals.

  Choosing the correct ad network is less of what you recognize, and a more of what questions you raise. you must raise the subsequent 5 questions to yourself—and you must do these inquiries to the ad network representatives before you finalise them.

 1.     What is your marketing strategy?

 This is the most basic of all the questions you'll be thinking about, in light of the fact that the appropriate responses will differ a lot from company to company. One of the main things you should consider while deciding what you're advertising system is (or ought to be) is the thing that your business procedure is on the grounds that will hugely affect what you need to impart to your clients. Overall, you need to have an in and out knowledge of your business strategy before you start asking questions of ad networks and PR firms.

2.     What type of campaign best suit your needs?

 When you look into advertising market, you will see there are many different types of ad campaigns. You are not compelled to choose only one of them, perhaps, you can choose multiple of them as per your business needs. In today’s scenario, search based campaigns search based advertisements are the best way to find out what a consumer is looking for. For example, if a user is looking for Parker Pen Online, there is a strong chance he/she is intending to purchase it. or, if someone is looking for a recipe, he might be interested in cooking and more likely to buy a recipe book than a floral dress.

3.     What types of ads will best serve your interests?

 There are plenty of options out there, for example, Text Ad, Video Ad, Image Ad, Multi-Media Ads etc. while, we all are aware that image and videos are more likely to draw user’s attention resulting to more likes, shares and conversions. However, how you work on its execution is another thing.

 4.     What Platform You Chose to Reach Audience?

  Decide it beforehand, whether you want your ad on mobile phone, desktop or smartphone? Where do you want to reach people, on a blog, on a webpage? There are a number of factors that effects the effectiveness of a campaign. This is primarily decided by the target audience, decide who are people who you want to reach and check on which platform they are most likely to be.

 5.     What audience are you trying to reach?

 Different Ad Networks have different methods of targeting. Some use algorithms and detailed client list to make sure they fit the platform where they have been posted.

For example. with Apps Discover’s technology, one can actually get to know the number of relevant ads depending upon the pages that a viewer has recently visited not just the one he/she is on now.  If they’ve been visiting a fashion website which focuses on women’s Dresses then it’s more likely that the viewer would be interested in dresses or similar clothing than buying a Saree.

Again, I would like to say the biggest questions can be answered by yourself, if you honestly think about what you are, where do you want to reach, what all resources you have etc. Once, you form a concrete answer to these questions, then choose the ad network that suits you the best and seems the most promising for the benefit of your organisation.

For all Mobile App Monetization solutions and affiliate Marketing Contact Apps Discover Technologies , A Global Mobile ad Network based out in India.

 ContactNo:[phone] & Email: [email protected]

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Mobile App Advertising – Everything You Want to Know

You must have used a free mobile app at some point of your life, or most likely-daily. Sometimes you must be wondering how do the developers of free mobile apps earn money? How can they give their product for free? Well, for most of them the answer is Advertisement!

Yes, just like the broadcasting industry, the mobile apps also depend on ads for their earnings. With keeping that in mind we’d help you how to choose the best Mobile Ad Network and how to make money from Mobile App Advertising.

Mobile App Advertising is where you place an ad on your mobile app, once a user buys the product via that ad, you get a commission for the same.

Which Ad Network to go for?

There is nothing called Best Mobile Ad Network, because no ad network is perfect. You just have to choose the one that suits your requirement the best. However, due to steep competition in the industry every Ad Network will keep telling their benefits and how they are better than the rest, but you need to keep comparing the benefits offered by various Ad Networks. after all, who knows your app more than you.

You can consider Apps Discover Technologies for good results, as they have many different modules, one of them might suit your requirement.

How to use the Ads?

Once you get registered with a Mobile Ad Network, they will soon provide you a SDK (Software Development Kit), this will help them to integrate their network with your app. Once you are done with it, the SDK helps your app to get connected to network server and show their ads on your app. As soon as a you generate a lead, you get paid for it.

How Do I Get Paid?

Well, this depends on the Mobile Ad Network you are dealing with. The Best Mobile Ad Networks offer payment after a week, while others chose to pay on a monthly basis. The transfer can be done electronically or via e-wallets and PayPal etc. Some might even pay you via cheque sent through mails.

Can I monitor the ads on my app?

Yes, most of the Mobile Ad Networks allow you to monitor what sort of ads are being displayed on your app. After all, nobody will want to advertise their competitor’s products, or a condom ad in a kid’s game. You can also target your audience on the basis of their age, sex, location, interest etc. and control the ads accordingly.

How many ads should I display?

Well, this depends on you, you can display as many ads that fits your screen. But, I would suggest you to display one or two ads at once so that the user do not gets pissed and loses the interest from your actual content.

View more at https://appsdiscover.com/mobile-app-advertising-everything-want-know/

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How to launch a Successful CPI Campaign

There is no debate that making customers install an app is not an easy task. Not only this, even if customer installs an app only 10% chance is the he/she will use that app, at least once a week. On an average, every smart phone user is got 25 Apps on their phone, but he opens only 0-5 apps at least one a week!! So, it has become a challenge for every media planner who focuses only on installs.

Installs have become a seal deal for the entire Mobile Application industry and today, this is also a strategy of the leading players of the industry. Keeping this in mind, we have jotted down three things that leads to the most successful CPI Campaign. Here we go:

App Store and Play Store is flooded with more than 4 million Apps! Finding the right audience is difficult in this scenario.

For starters, you can always reach the audience who are already using the similar app. For example, if you are launching a casual game, you can target the audience who are already into Subway Surfer of Clash of Clans. Similarly, if you have a messaging app, you can target those who already like WhatsApp and Hike.

Today, many platforms like Facebook and privately created tools by the Ad vendors let you target you audience based on Apps they are using. If you are getting the desired installs, the next step is to know whether it is being used or not. This helps you determine the success of your app post-install.

The user engagement can be determined by number of app sessions, retention rate, Daily Active Users, etc.

1. Choose the Right Audience

2. To Engage Audience, Know the Metrics

Read more at https://appsdiscover.com/launch-successful-cpi-campaign/

[erakapoor-blog]

The Dirty Truth of Online Affiliate Marketing

The question arises how to make this 90/10 rule work in your favour?

The answer is if you want to make real money, you have to get into the real business. Being a successful affiliate marketer is not only about starting a blog and enforcing a link into it or anything like that…

It requires the same skills, hard work, strategies and efforts that is required to build any other successful, online business. You have to bring a quality-driven traffic who is interested in whatever you are selling, persuade the traffic to foster conversation, make good relationship with them to make things work for you.

Not only this, a good SEO, paid advertising, managing websites, an emailing software with autoresponders are few of the many other requirements of a successful online affiliate marketing.

The only difference in online affiliate marketing and an online business is, you don’t have to process or fulfil the order. Also, here you get the percentage of the price on which the product has been sold, while if it was your business, you’d have kept the entire profit with you. In this case, there is a little more risk but the reward is a way better.

 And now when you think that you can do online affiliate marketing for a side income, my suggestion would be a NO!

 The above article is a reason for that.

You have to take online affiliate marketing for full time, put your heart and soul into it. Do all the efforts, hard work and most importantly seriousness to get this business successful. Never ever keep an attitude that online affiliate marketing is a birthday cake, where you just have to eat it for free!

If you still find it lucrative business opportunity, then step ahead. Just remember, in every business opportunity…you have to build a “business”.

 For all mobile app monetization solutions and affiliate marketing contact - Apps Discover technologies - a premium ad network, based out in India.

 ContactNo:[phone] & Email: [email protected]