Overpricing Yourself In A Saturated Market
One of the things that I get a lot of is emails from women who have never escorted who are blown away by my pricing structure (even though I charge an average rate) and want that immediately.
These girls lack two things:
1. Experience & Reputation
2. Business Understanding
How to price yourself appropriately if you’re new to the business is a tricky endeavor. Many girls want to charge $500/$600/$800/$1000 out the gate because they equate themselves with the prices they charge.
For example, if Bridgette charges $250 an hour she is only worth $250 an hour. This could not be further from the truth. This is a faulty way of thinking getting into sex work. You cannot think like this.
If you are a model with a flawless body, sparkling personality, and are a savvy businesswoman you can try and set your rates higher than average and the best of luck to you.
For the rest of us normal looking girls with badass attitudes who are intelligent and know how to throw down, it pays to build your sex work business the same way you would any other type of business.
1. Determine what your product is.
For most women this will be a girlfriend experience. For the majority of ladies, their services are the same, though the experience is different of course, just as different as the courtesan you’re looking for.
2. Research your competitors.
While there is never any real competition in the escort market, it pays to do your homework on the other women in your area whose ethnicity, body type, and age range is similar to yours. Why is this important?
Because like it or not, some products are valued more than others by the consumer base. This is not meant to discourage anyone or anything but of all the market research I have done the #1 escort look + donation = white women between the ages of 24-32 who are a minimum of 5′5″ - 5′8″ with 34C breasts whose average donation is $600.
This is not my opinion. This is based on extensive market research I have been doing for years.
If you want to know how to price your product look at women who fall within the same general category as you. Go to the supermarket and look at the diapers. Seriously. You’ve got the premium diapers, the average diapers, and the low end diapers. Why do I say diapers? Because as sex workers we handle a lot of shit, and I figured it was appropriate. (Where is the lie?)
3. Do an in depth analysis of what your realistic goals are, your monthly expenses, and base your price point to financially meet those goals with realistic expectations. I recommend going with an average of 10 working hours a week.
If your base donation is $300 per hour and you work 10 hours a week you’re making $3,000 a week and $12,000 a month. That is a very good income and is average for sex work. The key to success is knowing how to start with a good foundation.
4. Only raise your rates when your current demand exceeds your willingness to provide.
One of the things I see women do is take “breaks” because they are “burned out” etc. This is when you, as a sex worker, get in trouble. You need to be doing regular self care, and breaks while you are working not working yourself so hard and long that you become mentally and emotionally fatigued to the point you must take a mental break.
We have all been to that point, but with time comes knowledge and here is mine.
When you reach that point where you’re like, I cannot do this something needs to change. This is when you take two days off, meditate, and raise your rates. Even if it is not a significant raise, $25/$50/$100 you will feel immensely better for it.
Whether you choose to grandfather your current clients in at your old rate is up to you. I have done both, but at this moment I do not grandfather clients in unless I honestly feel it’s necessary.
And it’s never necessary as the value for my time isn’t based on an emotional need, but a logical assessment of my business and what my clients spend on me on average.
5. Create benchmarks for your financial goals and stick to them.
When you reach a certain point when you truly feel satisfied with your rate, look, performance, and overall branding this is when you need to do a value based assessment of your business.
Track your clientele and $$ for a minimum of 4-6 months and once you have that data go through and average it. I did this and found that on average my clients spend $764 on me in an appointment. This means that my most popular dates are 90 minute VIP engagements or 2 hour GFE engagements. I raised my one hour rate significantly from $400 to $500(GFE) & $600(VIP) to discourage those who were not in my target market.
My average client is white, age 34-47, and spends on average $764 on me per engagement.
This was discovered because I truly want to work smarter, not harder.
When I first started as an escort I started at $300 for one hour, and $500 for two hours. After 6 months I raised my 2 hour rate to $600 and this was my rate for almost two years. This is what gave me peace of mind, paid bills, food on the table, and the confidence to continue to build my brand.
I raised my rate to $350/$700 after 2 years, and that was my rate for the next 5 years in the business. Then I upped my rate to $400hr/$800 2hrs and that was my rate until May of 2015 when I set my rate at $500/$600 hr & $800/$900 for 2 hours.
The evolution of your rate structure should be the same as if you were pricing out a product that got better, and more desirable over time. The more you work on your business, the harder you hustle, the more you define who you are as a companion and businesswoman the easier it will be for you to reach the level to which you aspire to be.
Remember, ALL of us started somewhere, never look down on yourself because you are charging $250/$300 hr when you feel you’re as good as if not better than some other escorts.
You as a person are priceless.
Remember, this is a business of numbers, not a business of feelings and emotions. When you’re with your clients, be as emotional and passionate as you can be, but when it comes to your business, keep your attitude, entitlement, and ego out of it. There is no room for it in a spreadsheet.
