When Collaboration's a Language: The Way VISBOOM Restored My Trust in Creativity
For ages I have been viewing my creations from behind a pane of glass. Others view my work, find it beautiful and full of character, yet know nothing about me as an artist. They do not experience all the internal noise, doubt and emotional burden I carried before the photo was even taken, nor did I. Over the years I lost sight of who I am and how I create. Instead of being an artist creating art, I viewed myself as a merchant exchanging images for money. Instead of creating something real, I created images with little emotional connection.
There was a time when I thought that in order to be original, I had to cut myself off from everyone. I told myself that by producing work in a vacuum, without anyone influencing my work, I would create something that would be a “pure” work of art. However, my belief caused me nothing but emotional and creative exhaustion. I found out later that creating in isolation does not foster creativity; creating in isolation will only destroy it. I also realised that I had spent a considerable amount of time not realising the degree to which my isolation had created a feeling of creative loneliness.
When I originally saw VISBOOM, I thought, “Great!” However, I also thought that it was just going to be another space for creating thoughts, and I could always enter when I needed a place to create new thoughts. I think the aspect I found interesting was that the majority of my focus for VISBOOM was not on creating incredible product(s), rather the first time I created something in VISBOOM, it was quite empowering and started with being inspired by the work that I was creating. The more I created in VISBOOM, I found I was getting back to being me again, which included my curious side, my ability to play and share and connect with others in a fun way, and ultimately, my desire to connect with people again.
My first significant breakthrough did not come from a client-related project, but instead from the collaboration with a friend who happens to be a choreographer. We placed aside all of the rigmarole associated with the more traditional way of working: booking a studio, hiring dancers, etc. and simply gathered together and created using VISBOOM in real time, instinctively rather than through a predetermined process. I was struck by many things through this collaborative experience with my choreographer friend, but the most surprising was not that the collaborative process led us to create so quickly, but rather how connected we felt with each other while working together to create. I had been able to create freely; free from any false limitations or pressures, and for the first time in more than a decade I felt like I was home.
From my first interaction with VISBOOM, I started to see a difference in how I was approaching this online environment. In my initial forays into VISBOOM, I generally considered it as just another tool for creating digital content. However, through my research and experimentation, I realised VISBOOM was much more than that; it became a platform where I could express my creativity through emotion. My experience collaborating with an NGO in Toronto further enhanced this understanding. They were looking to capture visual representations of dignity and truth, while avoiding visual stereotyping. My collaboration with the NGO allowed us to break away from conventional ways of producing images, using VISBOOM to visually explore together what it meant to exhibit sincerity for instance, using the warmth of the dusk colour palette to signify determination soft shadows to impart depth without the appearance of being heavy and gentle textures to denote inner tranquillity. Our collective effort resulted in images that were shaped by us all working together. Consequently, the resulting images had greater authenticity than had any of the singular images I had created in the past.
The experiences described above have helped me to rebuild my trust in my creative friends, in the process of creating and, ultimately, in myself. I no longer feel as though I have to "prove" something with every piece of work that I create; I am no longer striving to make "perfect" pieces of art I am no longer performing for an audience. All that I need to do is create from within myself.
Time used to be my biggest challenge, but now it feels like the softest of challenges. I went through years of feeling hurried, pressured, and having to be productive due to deadlines and expectations. By using VISBOOM to eliminate performing many of the repetitive and everyday tasks that took me so long from my work day, I have earned back my right to take a break. And instead of trying to create meaning through the pressures of creating, I have been able to recreate and rediscover the meaning of my art by simply being present while I create. I have had the pleasure of working late night phone calls with friends in Berlin and having early morning brainstorming sessions for album cover design with artists, late afternoon exploratory design sessions with graphic artists and so on. When these artists and I collaborate on a project, the geographic distance between us seems to fade due to our shared passion for the same creative work, regardless of where we are located in the world.
My collaboration with a small group of creative artists in Lagos, Nigeria was one of the most innovative collaborations during this period. The collaboration was to develop a whole series of visual narratives today that juxtaposed modern urban street styles against the backdrops of local architectural motifs. Although we never physically met as we worked remotely, I felt very connected to this group of designers I felt that I was working with them on a daily basis. The statement made by one of the designers, referred to above, helped me to establish this sense of closeness when he said "It feels like home" after reviewing the designs. When I heard this statement, I realised that it conveyed much more than just the notion of someone's approval or endorsement of my work it expressed the feeling that the designs were a true reflection of the emotional states of the designer or group that created them and of their emotional response to the work as it developed.
From the time that I began working with these people, my view of creativity changed dramatically. Creativity is not something that should be kept and protected from others, but instead is something that should be expressed. Working together provides us the opportunity to discover who we are but even if we do not have anyone else to help us, we can work together to identify our true selves. Although VISBOOM did not replace my emotional connection to my artwork, it did provide me with other ways to express that emotion to people far away from where I am located.
Today, my artwork is not locked up within a glass box. My artwork is alive and breathing; it is constantly growing and evolving. My work now belongs to everybody, and there is enough of it for each of us to leave our mark upon. Therefore, now that my artwork is alive again, I can see creativity as a process of communication. I've discovered my voice during that process of communication.














