Ethika

Quality underwear driven by personal identity. Form, fit, and function.

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Ethika Familie Members Billy Kemper and Koa Rathman just released a new edit “Sand and Fury” which documents crazy clips of them charging 20-30 foot waves in a trip of a lifetime to Mexico.

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BROstock starts today! We’re excited to take part in the 10th anniversary of the ultimate wake event. Get more info here: http://ethika.com/blog/2015/05/brostock-starts-tomorrow/

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Ethika Familie Chaz Ortiz in Royalty.

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We’re having an insane Memorial Day Sale - up to 50% off plus two new styles. Check it out: http://ethika.com/mens

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Stevie Bell wearing Sunnyside Up. 

[allthebeardos]

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Check out our Street League recap complete with images of all the best action. Ethika Familie members Nyjah Huston, Paul Rodriguez, and Chaz Ortiz had and excellent round. Get the full story here: http://ethika.com/blog/2015/05/street-league-recap/

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Pat Casey doing what he does best. 

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In 2001, Malcolm McCassy sat down with close friend Zech Renteria and created the Ethika logo. There are quite a few interesting elements that went into the logo and one of them was the red pie in the circle icon. Malcolm and his group of friends lived some of the most unique lives chasing their dreams around the globe. The red symbolizes the individuality that we all search for. Standing out from the norm and doing it with style. Fast forward to 2015 and this logo has become synonymous with accomplishment. Chase your dreams and do what makes you happy! 

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Chaz Ortiz in the Solid Red Staple. 

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Ethika Familie member Boo Johnson in Angel Camo and Black Solid 

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Our most recent collaboration with James Haunt. We love working with this guy - you can get the pairs here. 

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Kid Ink wearing Tie Dye

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3 new styles just dropped. Bite Week, Sunnyside Up, and Morning After. 

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Getting ready for BROstock. 

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The man @chino_mmg out at the #dcsummit in Philly! #ethika #withyoueverywhere #dreamchasers