May 21, 2015
#TBT to that time @malcolm_ethika was killing it on the board. It's almost Friday everyone, "Mind Over Matter".
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#TBT to that time @malcolm_ethika was killing it on the board. It's almost Friday everyone, "Mind Over Matter".
In 2001, Malcolm McCassy sat down with close friend Zech Renteria and created the Ethika logo. There are quite a few interesting elements that went into the logo and one of them was the red pie in the circle icon. Malcolm and his group of friends lived some of the most unique lives chasing their dreams around the globe. The red symbolizes the individuality that we all search for. Standing out from the norm and doing it with style. Fast forward to 2015 and this logo has become synonymous with accomplishment. Chase your dreams and do what makes you happy!
