What is Google Tag Manager and its Benefits?
What is Google Tag Manager (GTM)?
In order to show various tracking codes, scripts, and snippets on their desktop websites and mobile applications, website owners, and marketers can use Google Tag Manager (GTM), a free tag management tool offered by Google. Without the need for human coding or developer interaction, it facilitates the addition and modification of tags like conversion tracking, analytics tracking, remarketing, and other third-party tracking codes.
Some benefits of using Google Tag Manager:
1. Simplified Tag Management:
GTM makes it easier to manage tags on your website. You may implement and update tags using GTM’s user-friendly interface rather than manually modifying the code for each one.
2. Easy Deployment of Tracking Codes:
With Google Tag Manager, you can quickly and easily implement a variety of tracking codes, such as Google Analytics, Facebook Pixel, AdWords Conversion Tracking, and many more, without having to manually change the website’s source code.
3. Website Performance:
Reduce the amount of code that is directly inserted into your website by utilizing GTM to improve speed. GTM loads asynchronously, which prevents a delay in the loading of your website.
Google Tag Manager makes managing tags and tracking codes on your website easier. It also gives version control, enhances website performance, has sophisticated capabilities, encourages cooperation, and allows for customization and scalability.